Marketing Director

Job Description

We’re looking for a creative, data-oriented mid-senior level Marketing Director to help strengthen and scale Trooh’s existing brand presence. Reporting to the President, you’ll bring our brand to life and ensure consistency across all brand touchpoints — leading execution, and ensuring a bold, consistent market presence. You’re equal parts thinker and doer: someone who loves digging into research and trends, can take direction and run with it, and knows how to inspire a small team to produce standout work. If you thrive in fast-moving environments and want real impact at a growing company, we’d love to connect.

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ACCOUNTABILITIES AND RESPONSIBILITIES

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Brand Leadership & Internal Alignment

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• Lead cross-functional alignment to ensure consistent, high-quality application of Trooh’s brand, positioning, and value proposition across all teams.
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• Serve as the internal authority on brand usage, messaging, and tone, and ensuring all externally‑facing materials align with brand guidelines and sales strategy.
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Marketing & Sales Support

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• Oversee marketing materials, sales tools, and communications that support outreach, pitching, and partnerships.
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• Equip Sales and Campus Partnerships teams with clear, effective, on‑brand collateral and own quality control for all deliverables leaving the organization.
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Research & Measurement

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• Review audience research, campaign measurement, and media performance results to identify insights that strengthen messaging and improve positioning.
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• Oversee relationships with research and measurement partners, working closely with senior leadership to ensure insights support Trooh’s strategy.
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Campus Screen Filler Content

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• Oversee the strategy, standards, and workflow for filler content displayed across Trooh’s campus screen network.
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• Manage a mix of internally created content and curated third‑party content, including securing and maintaining content partnerships.
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Social & Industry Presence

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• Oversee Trooh’s brand presence across social platforms and industry events, conferences, and sponsorships ensuring a consistent and professional brand presence.
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WHAT YOU OFFER

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• Bachelor’s degree with 7+ years of experience in an integrated marketing role at a media brand or publisher, including people‑management experience.
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• Proven ability to lead cross‑functional alignment, influence stakeholders, and exercise strong judgment in brand stewardship, messaging, and tone.
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• Hands‑on experience developing marketing materials, sales tools, social content, and outward‑facing communications, supported by strong copywriting and editing skills.
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• Experience partnering with sales teams to craft strong pitches, using creativity, research, and measurement insights, is strongly preferred.
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• Strong ability to translate research and data into clear, actionable insights.
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• Working knowledge of digital marketing, social media platforms, and content creation tools, including Adobe Creative Suite, basic video editing, and Microsoft Office.
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• Comfortable using AI‑enabled tools to support content creation, creative iteration, and workflow efficiency.
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• Familiarity with the U.S. college or university environment, or the ability and interest to learn it quickly.
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• Professional, outgoing, enthusiastic and a real team player that is ready to champion the Trooh brand
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What a career at Trooh can offer you?

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• Competitive compensation packages
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• Full benefits, including a 401K and tax savings through an FSA
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• Generous paid time off as well as a December holiday closure
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• 4.5 Day Work Week – with Friday afternoons off!
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• Milestone Recognition Program
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• Employee Referral bonuses
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• Ongoing learning and development opportunities
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• Vibrant team-work environment
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Pay Transparency

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• Expected salary is $100,000-$1200,000; commensurate with experience.
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We appreciate the interest of all candidates; however, only candidates selected for an interview will be contacted.

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Trooh is a leading American media company, reaching millions of Gen Z consumers on their daily journey throughout their college years. We have transformed the landscape with the integration of data, insights and digital into large scale, sought-after locations. As leaders in audience targeting to 18-24’s, we have built scale and impact through our campus environments in over 1000+ colleges and universities nationwide. Trooh’s extensive addressable media, spread across thousands of high dwell time locations, ensure high impact solutions to engage Gen Z consumers at the right time.

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Trooh is an equal opportunity employer. If you require accommodation during the recruitment and selection process, please let us know. We will work with you to meet your needs.