Senior Manager, F&B Revenue Strategy

Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests. We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network. We are looking for ambitious leaders, innovators and creators to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you!

Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).

Job Summary:
The Senior Manager, F&B Revenue Strategy leads the enterprise strategy for pricing, menu economics, and revenue optimization across Vail Resorts Food & Beverage. This role owns the frameworks, insights, and governance used to improve guest value, capture, revenue, and profitability across the portfolio, translating complex commercial opportunities into strategies that can be executed consistently at the resort and outlet level.

As a senior member of the F&B Strategy team, this leader works across Finance, Analytics, Culinary, Operations, Marketing, and resort leadership to identify opportunities, build recommendations, measure results, and continuously improve commercial performance.

Job Specifications:

• Starting Wage: $93,409 - $133,441 + annual bonus
• Employment Type: Year Round 
• Shift Type: Full Time hours available
• Minimum Age: At least 18 years of age 
• Housing Availability: No  

Job Responsibilities:

Enterprise Pricing Strategy

• Own the enterprise F&B pricing strategy and architecture, setting frameworks that balance guest value, capture, revenue, and contribution margin across the portfolio.
• Establish outlet cohorts, pricing tiers, guardrails, and decision standards that create enterprise consistency while allowing for relevant local market and operating conditions.
• Set pricing recommendations using inflation, cost, competitive, guest, demand, and performance inputs.
• Define seasonal, promotional, and targeted pricing approaches, including dynamic pricing where appropriate.
• Lead annual pricing planning and develop longer-term pricing strategies aligned with financial objectives and enterprise priorities.

Menu and Revenue Optimization

• Own menu economics and menu engineering across F&B, using product mix, contribution margin, item performance, and operational complexity to improve decisions.
• Lead analysis of price, placement, assortment, portion, and product architecture to identify revenue and margin opportunities.
• Set commercially grounded recommendations for menu changes, product launches, bundles, and trade-up paths.
• Translate menu insights into practical actions for Culinary, Operations, and resort teams.
• Establish post-change reviews to determine whether menu actions delivered the expected financial and guest outcomes.

Capture, Guest Value, and Commercial Strategy

• Lead analysis of capture, transactions, frequency, spend, and guest-value perception across outlet types, dayparts, guest segments, and resort cohorts.
• Define commercial strategies that use pricing, offers, bundles, and value architecture to improve participation and spend.
• Assess competitive positioning and market trends to identify risks, opportunities, and appropriate responses.
• Build business cases for commercial opportunities within the role’s pricing, menu, and revenue-optimization scope.
• Inform broader F&B growth and guest-experience decisions through clear commercial insight and recommendations.

Commercial Insights and Performance Measurement

• Own the commercial performance framework for enterprise F&B initiatives, partnering with Analytics and Financial Performance to establish baselines, success measures, and post-launch evaluation.
• Evaluate revenue, capture, transactions, product mix, contribution margin, and guest-value outcomes for programs such as Project Pizza, Outlet Identity, Dining Room Optimization, Beverage Strategy, and future growth initiatives.
• Build business cases, performance readouts, and post-launch evaluations that make commercial results and tradeoffs clear.
• Identify performance gaps and direct actionable recommendations to initiative owners and senior leaders.
• Establish repeatable performance reporting and review practices that surface opportunities, enable faster decisions, and drive action.

Pricing Execution and Governance

• Own advanced pricing models, tools, calendars, and workflows that translate strategy into accurate portfolio-wide execution.
• Govern pricing approvals, controls, documentation, and decision rights to improve consistency, speed, and accountability.
• Own and coordinate the enterprise bulk POS pricing upload and validation process, partnering with system and resort teams to ensure accuracy and mitigate operational risk.
• Establish quality-control checks before launch and lead post-implementation reviews of pricing performance and exceptions.
• Drive automation and process improvements that increase accuracy, scalability, and ease of execution.

Cross-Functional Leadership and Strategic Planning

• Lead major cross-functional work across Finance, Analytics, Culinary, Operations, Marketing, and resort leadership within the role’s commercial mandate.
• Deliver clear, defensible recommendations to senior leaders, connecting data, guest needs, and operating realities.
• Build alignment and influence decisions across teams without direct authority, while maintaining accountability for commercial outcomes.
• Contribute pricing, menu economics, revenue, and performance perspectives to annual planning, budgeting, and multi-year F&B strategy.
• Lead pilots and test-and-learn efforts within the role’s scope, establishing success criteria and translating results into scalable practices.

Leadership Qualities

• Trusted Partner and Advisor — Operates credibly with senior leaders through sound judgment, commercial expertise, and a practical understanding of F&B operations.
• Business Acumen and Strategic Thinking — Connects pricing, menu economics, guest behavior, and financial performance to enterprise objectives and long-term choices.
• Commercial Mindset — Identifies value-creating opportunities, understands tradeoffs, and converts analysis into clear, defensible recommendations.
• Strategic Influence — Influences without direct authority, builds alignment across functions, and helps leaders make informed decisions.
• Learning Agility and Innovation — Adapts quickly, tests new approaches, and applies technology and emerging practices where they improve outcomes.
• Emotional Intelligence and Collaboration — Builds trusted relationships, listens well, navigates competing perspectives, and enables effective cross-functional execution.
• Ownership and Results Orientation — Takes accountability for measurable outcomes, follows through on commitments, and turns strategy into scalable execution.

Job Requirements:

Education

• Bachelor’s degree in Business, Finance, Economics, Hospitality Management, Data Analytics, or a related field required.
• MBA or advanced degree preferred.

Experience

• 7+ years of relevant experience in pricing strategy, revenue management, menu strategy, commercial strategy, financial analysis, or a related discipline.
• Experience in multi-unit hospitality, restaurant, retail, travel, or leisure environments preferred.
• Demonstrated success leading pricing, menu, revenue-optimization, or commercial-performance work that produced measurable results.
• Technical and Analytical Skills
• Advanced Excel skills and experience with one or more analytics or business-intelligence tools, such as Power BI, Tableau, Alteryx, or SQL.
• Strong working knowledge of pricing strategy, menu engineering, financial analysis, and commercial performance measurement.
• Familiarity with POS systems and enterprise pricing processes; experience with Agilysys InfoGenesis or a similar platform is preferred.
• Leadership and Communication Skills
• Strong strategic thinking, written and verbal communication, presentation, and project leadership skills.
• Ability to translate complex analysis into practical recommendations for senior leaders and operators.
• Proven ability to influence without direct authority and lead work across multiple functions.
• Strong organizational judgment and ability to manage priorities in a fast-paced environment.
• Other Requirements
• Passion for hospitality and guest experience.
• Analytical, curious, self-directed, and accountable.
• Ability to travel periodically to resort locations (approximately 10–15%).

The expected Total Compensation for this role is $93,409 - $133,441 + annual bonus. Individual compensation decisions are based on a variety of factors.

Job Benefits

• Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
• MORE employee discounts on lodging, food, gear, and mountain shuttles
• 401(k) Retirement Plan
• Employee Assistance Program
• Excellent training and professional development

Full Time roles are eligible for the above, plus:

• Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
• Free ski passes for dependents
• Critical Illness and Accident plans

Vail Resorts offers a ‘Hybrid’ work environment for Broomfield-based roles where employees must live within 50 miles of the Broomfield office and work on-site Tuesday, Wednesday, Thursday and have flexibility to work off-site on Mondays and Fridays.

Please note that the ability to work in person or off-site, and the particulars related to such work, are subject to change at any time; and, accordingly, the Company reserves the right to change its policies and/or require in-person/in-office work or off-site work at any time in its sole discretion. 

In completing this application, and when submitting related documentation, applicants may redact information that identifies their age, date of birth, and/or dates of attendance at or graduation from an educational institution. 

We follow all federal, state, and local laws including restrictions on child/minor labor. Minors hired into this position will not be asked or permitted to engage in any activities restricted to adult workers.

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

Requisition ID  518484
Reference Date: 10/23/2026 
Job Code Function: Ancillary COE