Sales Director

Residence Inn Carlisle

SECTION ONE: MCR Universal Role Standards

EXECUTIVE SUMMARY

CLEANLINESS and FRIENDLINESS!

The MCR standard is to provide clean, friendly, well-organized and safe hotels for our guests.

AREAS OF EXCELLENCE

• Happy Guests
• Spotless Cleanliness
• Product Consistency & Quality
• Teamwork

Duties and Expectations

1. Happy Guests

• Guest Relations: Greet guests happily upon arrival and throughout their stay with a smile.
• Name Use: Use the guests’ names whenever possible, ensuring they feel properly welcomed.
• Guest Satisfaction : All Team Members work together to contribute to great guest satisfaction scores.
• Recovery : Ability to handle challenging guest situations with hospitality and a sense of urgency.
• Hotel Knowledge: Strong knowledge of all features of the hotel facility and amenities.
• Events: Awareness and support for all groups and events at the hotel.
• Technology: Understanding of relevant technology for each role.
• Phone Etiquette: Answer all incoming calls with friendly service using the approved greeting.

2. Teamwork

• Communication: Communication between Team Members should be clear, honest, and professional.
• Can Do Attitude: Willing to stretch beyond traditional role to meet the needs of the business and MCR’s guests.
• Collaboration: All Team Members at all levels must be committed to working together to create a welcoming environment for guests and an effective, positive workplace.

SECTION TWO: Sales Director, Role Specific Duties and Expectations

The Director of Sales  will be responsible for the following:

1. Meeting and Exceeding Group Booking Goals
2. Increase Average Daily Rate and Occupancy Growth
3. Growing Market Share on Annual Basis
4. Revenue Maximization and Expense Control
5. Sales and/or Events Department Oversight
6. Maintain Client Relationships & Networking

Other Duties and Responsibilities : 

1. Meeting and Exceeding Group Booking Goals

• Proactively develop quantifiable action plans and conduct site inspections.

2. Increase Average Daily Rate and Occupancy Growth

• Develop and execute strategic plans in support of achieving optimal occupancy and ADR growth.

3.Growing Market Share on Annual Basis

• Coordinate with revenue and pricing team to focus on building pipelines for key dates and soft periods.
• Secures new business and demonstrates the ability to be proactive.

4. Revenue Maximization and Expense Control

• Maximize total revenues and control expenses to meet and exceed hotel profitability objectives.

5. Sales and/or Events Department Oversight

• Oversee operations of the hotel sales function including sales, follow-up and sales administration.
• Execute and support the operational aspects of business booked, including generating proposals, writing contracts and customer correspondence.

6. Oversee the event management of group bookings and ensure seamless on-property experience with friendly service for all contracted customers. Carries out the  MCR standard to have a clean, spotless, well-organized and safe hotel at all times.

• Need to receive great guest satisfaction scores.

7. Maintain Client Relationships & Networking

• Build and maintain professional and active relationships with clients, third-party meeting planners, referral sites, and other key sources as lead generators.
• Maintain strong visibility in local community and industry organizations by positively representing the hotel on site visits, trade shows, and sales calls.
• Attend any meetings and any other functions required by the hotel or management, even outside typical office hours.

SECTION THREE: Qualifications & Requirements

Qualifications: 

• Bachelor’s or Associate’s Degree Preferred.
• Work Experience: Previous supervisory experience preferred. Progressive experience in the hospitality, hotel, restaurant, or service industry, including Rooms and Food & Beverage departments preferred.
• Must have a positive attitude and willingness to learn.
• Possess highly developed verbal & written communication skills.
• Ability to influence others, negotiate, provide friendly service and possess professional selling skills.
• Must be able to work independently and simultaneously manage multiple tasks.
• Must have attention to detail, meet deadlines and demonstrate strong organization and presentation skills.

Physical Working Demands & Working Environment:

The physical demands described here are representative of those that must be met to successfully perform the essential functions of this job.   While performing the duties of this job, the employee is regularly required to:

• Stand or remain in a stationary position for long periods of time (3-4 hours at a time).
• Type on and operate computers and other office machinery or devices, do 10-key operation and data entry, dial a telephone, manually manipulate objects, handles, tools, and/or controls.
• Inspect and visually observe details at close range (within a few feet) and from long range.
• Frequently walking around the property to give tours of the building.

The noise level in the work environment is usually moderate (phone ringing, and heavy communication between co-workers and customers). Some travel may be required to meet with prospective and current clients.

Language and Reasoning Skills:  To perform the duties of this job, an individual must be able to:

• Read, write, understand and communicate with others effectively using the English language.
• Read and interpret documents in English, such as safety rules, operating and maintenance instructions, and procedure manuals, newspapers, periodicals, journals, and manuals.
• Write routine reports, correspondence, business letters, summaries, and reports in English using prescribed format, and conforming to all rules of punctuation, grammar, diction, and style. 
• Ability to speak effectively in English before groups such as customers or employees.
• Read and interpret business records and statistical reports in English.

Note:

This job description in no way states or implies that these are the only duties to be performed by the employee(s) of this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments.  Employee must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship. The Employer retains the right to change or assign other duties to this position.

This document does not create an employment contract, implied or otherwise, other than an at-will relationship.

Our Company

• MCR is the 3rd-largest hotel owner-operator in the United States.
• Founded in 2006, our company has offices in New York City, Dallas, Chicago, and Richmond, Virginia.
• MCR has a $5.0 billion portfolio of 148 premium-branded hotels containing more than 22,000 guestrooms across 37 states and 106 cities .
• MCR has more than 7,000 team members across the country and operates hotels under 9 Marriott brands, 8 Hilton brands and a number of unflagged independent hotels.
• MCR was named  one of  Fast Company ’s 10 Most Innovative Travel Companies of 2020 .
• MCR is a three-time recipient of the  Marriott Partnership Circle Award , the highest honor Marriott presents to its owner and franchise partners, and a recipient of the  Hilton Legacy Award for Top Performer .
• For the TWA Hotel at New York’s JFK Airport, MCR won the  Development of the Year (Full Service) Award at The Americas Lodging Investment Summit (ALIS) , the Urban Land Institute New York Excellence in Hotel Development Award and the American Institute of Architects national Architecture Award, the highest honor given by the AIA

What we offer/What’s in it for you?

• Hotel Discounts
• Weekly Pay
• Paid Time Off
• Retirement Options
• Referral bonuses
• Career advancement & upward mobility
• Health, Dental, Vision Insurance- available after 30 days of employment for full-time team members