Technical Product Marketing Specialist
iBUYPOWER
Job Description
Job Description
Description
HYTE is a premium PC component and case manufacturer (sister brand to iBUYPOWER), known for innovative, high-quality PC chassis like the Y-Series, advanced cooling solutions, peripherals, lighting, and the Nexus software ecosystem. We design products that blend cutting-edge engineering, universal compatibility, stunning aesthetics, and exceptional user experience for PC builders and enthusiasts worldwide.
We are seeking a talented, hands-on Technical Product Marketing Specialist with an expertise in PC hardware trends. This full-time in-house role will drive technical content, product marketing, and foster multi-departmental engagement to support HYTE’s growth. Los Angeles based, In-Person Position OnlyKey Responsibilities
HYTE’s Technical Product Marketing Specialist will develop, write and publish technical and marketing content about HYTE products (cases, cooling, peripherals, lighting, and ecosystems). This includes technical guides, product copy, product launches, product reviews and assessments, benchmarks, and being influential towards product go-to-market strategies. You’ll collaborate and closely support our product lab team, overseas supply chain teams, marketing and content teams while being the main interdepartmental point of contact for product knowledge. This position also plays a key role in the future development of HYTE products.
Primary Responsibilities- Create high-quality written technical product guides for product setup, maintenance, upgrades, and support (website/support pages).
- Co-produce complementary video guides, reviews, and unboxings for YouTube, social, and internal use.
- Enhance go-to-market (GTM) strategies for new and existing products.
- Support major hardware launches with benchmarks, blogs, videos, press materials, and live streams.
- Be an additional enthusiastic, on-camera brand ambassador to speak about HYTE products and product development.
Secondary Responsibilities
- Review HYTE products and create written/video content highlighting features, performance, and user benefits.
- Collaborate on ecosystem development and community engagement.
- Bachelor's degree in Marketing/Product Marketing, Communications, or related field
- 2+ years of experience in Product Marketing or similar role preferred
- 2+ years of experience in the PC hardware, gaming peripherals, or gaming industry preferred
- Demonstrated knowledge of PC components, gaming hardware, and industry trends
- Strong technical writing and content creation abilities
- Proven track record in campaign development and management
- Experience with digital marketing tools and analytics platforms
- Excellent project management and organizational skills
- Experience with gaming and tech community engagement preferred
- Knowledge of competitor landscape in custom PC building and gaming hardware
- Medical, Dental, Vision Insurance.
- PCP & Specialist Office Visit Reimbursements.
- Basic Life Insurance.
- PTO & Sick Leave Days.
- Paid Holidays.
- Day Off to Celebrate Your Birthday.
- 401K & Employer Match.
Vacancy posted 9 days ago
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