Product Marketing Manager

Semrush is a brand visibility platform, empowering marketers to command their online presence and create measurable impact. We unify SEO authority and AI visibility to help brands be found, cited, and chosen everywhere search happens. About the Role As a Product Marketing Manager (PMM) on the Enterprise Product Marketing team, you will own the go‑to‑market strategy, positioning, and market narrative for Semrush Enterprise’s AI Optimization (AIO) and SEO solutions. This highly visible role sits at the intersection of product innovation, customer insights, and market strategy, translating complex product capabilities into compelling stories that drive adoption, influence market perception, and support revenue growth. Responsibilities Own positioning, messaging, value propositions, and execute go‑to‑market strategies for Semrush Enterprise’s AIO and SEO solutions. Define target audiences, customer segments, and buyer personas through market, customer, and competitive research. Partner with Product Management to incorporate customer and market insights into roadmap discussions, while leading launch readiness and cross‑functional coordination across Product, Sales, Customer Success, Content, PR, and Demand Generation teams. Act as the voice of the customer by synthesizing feedback, usage patterns, win/loss insights, and market trends to deliver actionable recommendations for product and commercial teams. Monitor developments and conduct analysis across AI‑powered search, SEO, digital discovery platforms, and competitive solutions to identify opportunities, risks, and emerging trends. Define and evolve the product and category narrative for AI visibility, AI search optimization, and enterprise SEO, collaborating with Content, Communications, and Executive stakeholders. Leverage proprietary Semrush data, customer insights, and market trends to create original thought leadership, supporting analyst relations, customer advocacy, and external‑facing initiatives. Create high‑impact sales enablement materials (pitch decks, one‑pagers, battlecards, presentations) to equip sales and customer‑facing teams with messaging and proof points that improve commercial effectiveness. Develop customer success stories, use cases, and business value frameworks, while supporting strategic customer conversations, executive briefings, and industry events. Measure, track, and report on key indicators (adoption, pipeline influence, market engagement, commercial impact) to continuously refine messaging and go‑to‑market approaches. Qualifications 5+ years of experience in Product Marketing, Product Strategy, Segment Marketing, or related B2B SaaS roles. Strong understanding of the rapidly evolving AI search ecosystem (LLM‑powered search, AI assistants, brand visibility challenges) and familiarity with platforms such as ChatGPT, Google AI Overview, Gemini, and Perplexity. Proven experience building positioning, messaging, and go‑to‑market strategies for technology products, with a strong understanding of enterprise buying journeys and sales motions. Exceptional written and verbal communication skills, with the ability to translate complex technical concepts into clear business value. Experience conducting market, customer, and competitive research, demonstrating strategic thinking combined with hands‑on execution and data‑driven decision‑making. Strong stakeholder management and cross‑functional collaboration skills to operate effectively in fast‑moving environments. Intellectual curiosity and a passion for understanding emerging technologies, market shifts, and the future of digital discovery. Nice to Have Experience in SEO, search marketing, content marketing, or digital marketing platforms, specifically working with AI‑driven products, LLM technologies, or generative AI applications. Experience creating original research, thought leadership programs, or data‑driven industry reports. Familiarity with enterprise software buying processes and Fortune500 organizations. Benefits Unlimited PTO Hobby & team building budget allowance Employee Support Program Loss of family member financial aid Employee Resource Groups EEO Statement Semrush is an equal opportunity employer. Building a better future for marketers around the world unites people from all backgrounds. Even if you feel that you don’t 100% match all requirements, don’t be discouraged to apply! We are committed to ensure that everyone feels a sense of belonging in the workplace. We do not discriminate based upon race, religion, creed, color, national origin, sex, pregnancy, sexual orientation, gender identity, gender expression, age, ancestry, physical or mental disability, or medical condition including medical characteristics, genetic identity, marital status, military service, or any other classification protected by applicable local, state or federal laws. #J-18808-Ljbffr