MEDIA EXECUTIVE (SENIOR) - WKYT

Job Posting

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 such markets measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

WKYT-TV is home to the CBS and CW affiliates in beautiful Lexington, KY. The station sits amongst picturesque horse farms in the Thoroughbred Capital of the World.

The Lexington DMA (#63) provides a competitive news environment, and WKYT has emerged as the news leader, producing 11.5 hours of news per day. Our team of award-winning professionals thrives in a fast-paced, yet fun, environment.

Lexington is home to a thriving downtown scene, phenomenal restaurants and breweries, and, of course, Keeneland Race Course, the most beautiful horse track you'll ever visit. For outdoor enthusiasts, Red River Gorge and the Appalachian Mountains are calling your name. And in the summers, Lake Cumberland is just a short drive south to get your boating fix.

Lexington is home to the University of Kentucky, where basketball is a way of life! Once you see a game at historic Rupp Arena, your life will never be the same!

WKYT, Gray Media's CBS affiliate in Lexington, Kentucky, is seeking a SALES SUPER STAR to join our elite team of multi-media advertising and marketing professionals.

We want STARS with a track record of closing contracts to grow our commanding share of local broadcast and digital revenue. Our ideal candidate is a seasoned media sales professional who thrives on closing deals, building client relationships, and consistently delivering results. We provide the training, tools, products, and environment for you to achieve unlimited professional and financial success!

As a Senior Media Executive at WKYT, you will leverage your extensive sales experience to help regional and local businesses connect with customers using the best advertising resources in the market.

Duties/Responsibilities include, but are not limited to:

• New Business Development/Prospecting/Account Management
• Meet or exceed weekly and monthly sales activity benchmarks: cold calls, new business meetings, and closed deals
• Build and maintain a robust pipeline of high-quality prospects with significant revenue potential through cold calling, networking, and referrals
• Manage an existing list of established clientele
• Present customized marketing packages and advertising campaigns to decision-makers
• Close deals and negotiate contracts
• Utilize CRM and client management tools to track activity, pipeline, and sales performance
• Maintain accurate records of all client interactions, proposals, and closed business
• Handle billing inquiries and manage payment collections
• Collaborate effectively with internal departments, including creative, traffic, digital, and support staff
• Prepare weekly sales reports and forecasts

Qualifications/Requirements:

• 2+ years of proven success in outside sales, media sales, or B2B sales with a documented track record of exceeding budgets
• Demonstrated ability to consistently close new business and grow accounts
• Strong prospecting and cold-calling skills
• Expert relationship-building and networking abilities
• Excellent communication skills, both written and verbal, with professional grammar
• Outstanding presentation skills with the ability to influence and persuade buyers
• Exceptional customer service orientation and follow-through
• Strong organizational and time management skills with the ability to work independently
• Self-motivated with competitive drive and entrepreneurial mindset
• Professional appearance, integrity, and discipline

Preferred Qualifications:

• Bachelor's degree in Business, Communications, Marketing, or related field (or equivalent years of sales experience)
• Previous media sales experience (broadcast, digital, or streaming)
• Experience selling to local or regional businesses
• Familiarity with CRM systems (Salesforce, Wide Orbit, or similar platforms)
• Background in marketing, advertising, or digital media

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.

Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.