Media Specialist
RIT Solutions
Media Specialist
Location: Hudson Square New York, New York (hybrid; 4 days in office) – Commutable distance only
Position Overview:
Looking for a Programmatic Media Specialist who will be responsible for trafficking, optimizing, reporting on programmatic media buys for ESPN.
Must-Haves:
- Minimum 2 years directly managing and buying programmatic focused paid media
- Proficient in direct response
- Platform knowledge of programmatic buying, audience creation, campaign management and in-dash optimization techniques
- Versed in Google's Display & Video 360 and/or Yahoo Media
Nice-to-Haves:
- Passion for sports or coming from a sports background
- BA or BS degree
Responsibilities:
- Develop and implement both programmatic and digital media strategies to drive global subscriber acquisition, conversion & efficiency
- Successfully apply media strategy and manage robust portfolio within existing programmatic and digital channels (i.e. display, native, video, audio, etc.)
- Execute, manage, and optimize programmatic media campaigns to meet or exceed strict direct response goals
- Optimize budget across programmatic placements to deliver positive return on marketing spend
- Develop and evaluate publisher RFPs while effectively utilizing media research tools and resources to create strong media plan recommendations
- Explore, negotiate, and manage relationships with DSPs, publishers with Auction capabilities, SSPs, and data partners
- Develop and test new audience segments (i.e. retargeting, lookalikes, custom audiences, etc.)
- Track, monitor, and optimize performance against key KPIs
- Excellent strategic planning skills with the ability to identify, prioritize, and articulate high impact paid media campaigns and initiatives
- Collaborate cross-channel, with larger paid media team, to align on performance trends to ensure holistic team success
- Comfortable working in a fast-paced and dynamic working environment, supporting new products/businesses supported by a proven large-scale media property
Vacancy posted 4 days ago
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