Media Specialist
RIT Solutions
Media Specialist
Location: Hudson Square New York, New York (hybrid; 4 days in office) – Commutable distance only
Position Overview: Looking for a Programmatic Media Specialist who will be responsible for trafficking, optimizing, reporting on programmatic media buys for ESPN.
Must-Haves:
- Minimum 2 years directly managing and buying programmatic focused paid media
- Proficient in direct response
- Platform knowledge of programmatic buying, audience creation, campaign management and in-dash optimization techniques
- Versed in Google's Display & Video 360 and/or Yahoo Media
Nice-to-Haves:
- Passion for sports or coming from a sports background
- BA or BS degree
Responsibilities:
Develop and implement both programmatic and digital media strategies to drive global subscriber acquisition, conversion & efficiency. Successfully apply media strategy and manage robust portfolio within existing programmatic and digital channels (i.e. display, native, video, audio, etc.). Execute, manage, and optimize programmatic media campaigns to meet or exceed strict direct response goals. Optimize budget across programmatic placements to deliver positive return on marketing spend. Develop and evaluate publisher RFPs while effectively utilizing media research tools and resources to create strong media plan recommendations. Explore, negotiate, and manage relationships with DSPs, publishers with Auction capabilities, SSPs, and data partners. Develop and test new audience segments (i.e. retargeting, lookalikes, custom audiences, etc.). Track, monitor, and optimize performance against key KPIs. Excellent strategic planning skills with the ability to identify, prioritize, and articulate high impact paid media campaigns and initiatives. Collaborate cross-channel, with larger paid media team, to align on performance trends to ensure holistic team success. Comfortable working in a fast-paced and dynamic working environment, supporting new products/businesses supported by a proven large-scale media property.
Vacancy posted 3 days ago
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