Tech Lead Manager (TLM) - Ads Experience

Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences- all created by our global community of developers and creators.


At Roblox, we're building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device.We're on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there.


A career at Roblox means you'll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone.

With Roblox's daily active users growing at a record pace, we are building the next generation of advertising in an immersive metaverse. Our team sits at the core of the Roblox Ads ecosystem, serving billions of impressions while providing the critical infrastructure that connects global brands with our massive community of creators.

We are seeking a Tech Lead Manager (TLM) to drive the technical strategy and lead the execution of the Ads Experience team. This team is responsible for the full spectrum of our monetization experience, including Advertiser Experience (Roblox Ads Manager), Brand Experience (Brand Ads & Integrations), and Publisher Experience (Creator Monetization & Commerce).

This is a foundational leadership challenge beyond standard ad-tech. As a TLM, you will be responsible for both the technical vision of our high-scale monetization backbone and the growth and management of a high-performing engineering team. You will pioneer AI integration and balance a three-sided marketplace economy in real-time while fostering a culture of technical excellence.
You Will

• Drive Technical Strategy: Act as the technical authority for the Ads Experience team. Translate ambitious business goals into multi-year technical roadmaps, ensuring our systems (Ads Manager, Brand Ads, and Creator tools) are scalable and future-proof.
• Oversee System Architecture: Provide technical oversight for the end-to-end architecture of the Roblox Ads Manager, Brand Ads, and Creator Monetization. You will ensure these systems effectively handle complex forecasting, serving, and delivery while maintaining robust campaign management and real-time reporting at scale.
• Innovate with AI: Spearhead the strategic application of AI across the ecosystem, including Gen AI for multi-modal creatives and intelligent assistants to empower our advertisers.
• Lead & Manage: Build and lead a team of high-caliber software engineers. You will be responsible for hiring, performance management, career development, and fostering an inclusive, high-output team culture.
• Execute & Deliver: Own the full software development lifecycle. Balance the need for rapid product iteration with long-term technical health, ensuring the team delivers high-quality features on schedule.
• Partner Cross-Functionally: Collaborate deeply with Product Manager, Design, and Data Science to define the product vision. You will bridge the gap between business requirements and technical implementation.

You Have

• 8+ years of software development experience, with 2+ years of experience in people management and a proven track record as a Technical Lead.
• Deep understanding of the Ad Tech stack, including Campaign Management, Reporting, Creative, Ad Serving, Measurement, and Ad Delivery.
• Strong background in distributed systems and high-availability backend services (Go, C#, or similar) and an understanding of modern frontend architectures (React/TypeScript).
• A passion for mentoring engineers and a proven ability to manage performance, navigate complex organizational challenges, and build a cohesive team.
• Experience driving engineering best practices, including code reviews, testing strategies, and incident management for high-scale systems.
• The ability to think like a product owner while maintaining the technical rigor of a Principal Engineer.
• BS, MS, or Ph.D. in Computer Science, Engineering, or equivalent experience.

For roles that are based at our headquarters in San Mateo, CA: The starting base pay for this position is as shown below. The actual base pay is dependent upon a variety of job-related factors such as professional background, training, work experience, location, business needs and market demand. Therefore, in some circumstances, the actual salary could fall outside of this expected range. This pay range is subject to change and may be modified in the future. All full-time employees are also eligible for equity compensation and for benefits as described on this page .

Annual Salary Range

$295,250-$345,040 USD

Roles that are based in an office are onsite Tuesday, Wednesday, and Thursday, with optional presence on Monday and Friday (unless otherwise noted).

Roblox provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Roblox also provides reasonable accommodations to candidates with qualifying disabilities or religious beliefs during the recruiting process.

For US based roles only, please note the Company may not be able to employ candidates for this role who have United States work authorization related to certain U.S. visa categories, or support future H-1B sponsorship at this time.