Director of Audience Growth

Chicago, United States | Posted on 08/15/2026 Our client is at the forefront of healthcare innovation, offering digital solutions across healthcare, life sciences, pharmaceuticals, and more. For over two decades, the organization has seen remarkable growth, fueled by a mission to utilize the internet for a healthier world and more efficient healthcare systems. Joining this organization means being part of a dedicated team striving to make a significant difference in healthcare, with a unique opportunity to be at the cutting edge of healthcare innovation and shape the future in a meaningful career. Due to continued growth, our client is hiring a Director of Audience Growth for its physician engagement platform. Job Description The Director of Audience Growth is responsible for the size, activity, and retention of the registered HCP audience on the platform. This role owns the mandate to stabilize the audience base, reverse erosion, and grow active, engaged HCPs quarter over quarter. This is a hands-on operator role. The Director personally builds journeys in the ESP, configures segments in the CDP, runs experiments, reads dashboards, and authors briefs. The role leads the Commercial Operations Manager and the campaign delivery team, and partners closely with Product, Content, Sales, and Data. Commercial campaigns serve as a signal source for this role. Every sponsored send to a registered HCP is a behavioral data point about that physician's interests, engagement state, fatigue, and channel preference. The Director extracts that intelligence and feeds it back into acquisition, segmentation, lifecycle, and reactivation programs, and sets the suppression and frequency rules that protect audience health while commercial campaigns are in flight. Requirements RequiredQualifications Reactivationand Retention Build, send, QA, and iteratelifecycle journeys in Iterable (or equivalent ESP) personally: onboarding,early-tenure engagement, mid-life retention, at-risk intervention,win-back. Run a continuous reactivationengine against dormant and at-risk HCPs; own the trigger logic, contentstrategy, and frequency rules. Run a structured churn-analysiscadence — quantitative cohort decay reads plus qualitative HCP feedback —and convert findings into experiments within the same quarter. Own deliverability as retentioninfrastructure: list hygiene, suppression strategy, sender reputation,inbox placement. Partner with the email deliverability and martechspecialists. RegistrationFunnel and Conversion Rate Optimization Own end-to-end performance of theHCP registration funnel: traffic-to-registered-HCP conversion, NPIverification completion, profile completeness, time-to-first-engagement. Run an always-on experimentationprogram against registration pages, gated-content forms, progressiveprofiling flows, and email/landing combinations. Personally write thehypothesis, configure the test, read the result, and decide the next move. Maintain a documented learninglibrary: every experiment, every result, every decision. Treat the libraryas a core deliverable of the role. Partner with Product and UX toremove friction in sign-up and reactivation flows; bring quantifiedbusiness cases, not opinions. Operate a measurable acquisition channel mix withcost-per-registered-HCP and lifetime-engagement targets per channel: SEO,programmatic, society and journal partnerships, content syndication,KOL/HCP referral, paid social on HCP-permitted platforms, and email-drivenreferral. Establish SEO as a core acquisition pillar with explicitorganic-traffic-to-registration KPIs; partner with Content on the contentside and own the conversion side. Build and maintain a partnership pipeline with medical societies,association newsletters, and publishing partners for sustained low-CAC HCPacquisition. The role’s effectiveness is judged on registered HCPs per dollar,not on channel breadth. CommercialSignal Integration Read commercial campaignengagement data — opens, clicks, completed quizzes and surveys, downstreambehavior, fatigue signals — as continuous input into the audience model.Translate findings into segmentation refinements, lifecycle adjustments,and acquisition-channel learnings. Set and enforce suppression,frequency, and fatigue governance across endemic and commercial sends sothat sponsored programs do not erode the audience that makes thempossible. Provide audience intelligenceforward to the Commercial Operations Manager and Sales: which segments areactive and receptive, which are fatigued, which messages and channels workfor which physician archetypes. The Commercial Ops team designs the campaign;this role makes that design audience-aware. Close the loop: every commercialcampaign produces a documented set of audience-side learnings within twoweeks of flight end. This is the connective tissue, made operational. What We Offer Backed by experienced leadership and stable funding Opportunity to build sales strategy from the ground up in a high-growth environment Remote-friendly with flexibility (EST timezone preferred) #J-18808-Ljbffr JR Recruiting