Marketing Content Strategist

Position Summary

Are you a passionate storyteller and a strategic thinker with 3-5 years of experience ready to elevate a brand's voice and drive measurable results?

We are seeking a highly motivated Marketing Content Strategist to shape the entire narrative framework-from big-picture messaging to flawless execution. This role is the central visionary, ensuring our voice is vibrant, consistent, and strategically aligned across all channels. You will blend creative strategy with performance insights, turning organizational goals into compelling, high-performing content that inspires engagement and drives enrollment.

If you are excited by the challenge of developing our brand's message and leveraging data (including AI insights) and SEO to win, then this is your mission!

Essential Functions

Strategy & Planning

• Lead Content Strategy Development: Develop and maintain a comprehensive, multi-channel content strategy (web, social media, ads, print, email, blogs) that directly supports marketing and enrollment goals.
• Data-Informed Planning: Conduct rigorous audience, competitor, and SEO keyword research to identify high-value content opportunities and inform messaging priorities.
• Plan and manage the master content calendar, ensuring timely delivery and strategic alignment across all campaigns.

Creation & Optimization

• Strategic Content Creation: Write, edit, and oversee the production of high-impact marketing content, including web copy, long-form blogs, short-form ad copy, newsletters, and social media posts.
• SEO & AI Mastery: Ensure all content is meticulously optimized for SEO, continuously refining it with analytics and leveraging AI tools to enhance research, scale output, and inform better headlines/messaging.
• Maintain and champion our brand style guides and tone standards, acting as the final editorial authority on all outward-facing content.

Campaign & Performance Management: The Impact

• Integrated Campaigns: Partner closely with digital marketing and design teams to plan and launch fully integrated campaigns, mapping content to every stage of the customer journey.
• Data-Driven Optimization: Monitor content analytics (traffic, engagement, conversion rates) to assess performance, proactively identify content gaps, and make data-driven improvements to strategy and copy.
• Lead A/B testing efforts to continuously refine and optimize messaging effectiveness across key platforms.

Essential Abilities

• Strategic Thinking with Creative Flair: You see the big picture (the 'why') but maintain the highest standard for every tactical deliverable (the 'how').
• Proactive Contributor: Possess a strong ability to take initiative, anticipate content needs, and independently drive strategic projects forward
• Analytical Storyteller: Demonstrated ability to translate performance data and keyword research into inspiring, actionable, and conversion-focused content.
• Exceptional Organization: Ability to manage multiple strategic deadlines and content streams simultaneously with meticulous attention to detail.
• Technical Familiarity: Comfortable using core SEO tools (e.g., Google Search Console, SEMRush), content management systems (Hubspot), and modern project management software (JIRA).

Position Qualifications

• 3-5 years of demonstrated experience in Content Strategy, Content Marketing, or related strategic communications role.
• Bachelor's degree in Marketing, Communications, or a related field (preferred).
• Proven ability to develop, execute, and measure multi-channel content strategies.
• Strong working knowledge of SEO tools, content analytics (e.g., Google Analytics), and experience utilizing AI in the content workflow.

Competencies

• Independent & Self-Motivated: Takes full ownership of the content lifecycle, anticipates needs, and consistently builds trust through reliable execution.
• Clear Communicator: Articulates content strategy and performance effectively to stakeholders across teams.
• Focus on Details: Possesses an unwavering commitment to grammatical accuracy, brand voice adherence, and keyword inclusion.
• Sound Judgment: Makes well-reasoned decisions regarding content prioritization and messaging based on strategic goals and data.

Benefits and Salary:

• Salary for this position is competitive and dependent on education and experience
• BASIS Ed offers a comprehensive benefits package, including but not limited to:
  • Employer paid medical and dental insurance
  • Vision insurance
  • PTO
  • Ability to add dependents
  • 401k with partial match that grows over time
  • Employee Assistance Program
  • Childcare Savings Opportunity (KinderCare tuition discount)

Notice of Non-Discrimination: In accordance with Title VI of the Civil Rights Act of 1964, Title IX of the Education Amendments of 1972, Section 504 of the Rehabilitation Act of 1973, the Age Discrimination Act of 1975, Title II of the Americans with Disabilities Act of 1990, the Boy Scouts of America Equal Access Act and applicable state law, BASIS* does not discriminate on the basis of actual or perceived race, color, religion, national origin, sex, age, disability, gender identity or expression, or any other classification protected by law in any of its business activities, including its educational programs and activities which comply fully with the requirements of state and federal law and Title IX. The following person has been designated to handle inquiries regarding BASIS' non-discrimination policies: Beverly Traver, Compliance and Equity Investigator, BASIS Educational Group, LLC., 7975 N. Hayden Rd, Scottsdale, AZ 85258, View phone number on click.appcast.io.

*As used in this policy, the term "BASIS" refers to: BASIS Educational Group, LLC, BASIS Charter Schools, Inc., BTX Schools, Inc., BDC, A Public School, Inc., BBR Schools, Inc., and all affiliated entities.