Senior Marketing Manager US Bank Job listing

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed.We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One. Job Description Develops and leads the marketing strategy for small business banking advertising to deliver customer-centric, multi-channel marketing programs that drive growth, engagement, and business outcomes. Defines and sets creative direction across a portfolio of products, leading the development and execution of marketing and creative strategies from concept through delivery. Uses segment-specific marketing strategies and media in collaboration with agencies, product, sales, and technical teams to launch and scale marketing programs. Identifies and communicates key performance indicators to ensure strategies drive positive return on investment and are continuously optimized. Influences senior stakeholders and partners to align on strategic direction and achieve enterprise priorities. Adapts plans and priorities to address agility, resource, and operational considerations while ensuring all marketing efforts comply with applicable laws, regulations, and bank policies. This role operates as an individual contributor without direct reports. Key Responsibilities Define and drive creative marketing strategies across multiple products and initiatives, synthesizing business objectives, customer insights, market research, and performance data into integrated, data-driven approaches using traditional and AI methods. Lead development of advertising and marketing assets across channels, serving as the point of contact for internal partners and external agencies. Provide senior creative leadership across initiatives, setting standards for quality, messaging, and execution, and approving final creative to ensure alignment with brand and strategy. Manage a portfolio of concurrent campaigns, balancing priorities, timelines, complexity, and risk to ensure on‑time, on‑brand delivery. Provide input into creative budget planning; manage assigned budgets and make trade‑offs to maximize impact and efficiency. Influence senior leaders and cross‑functional partners to align marketing strategy, creative direction, and prioritization decisions. Stay current on marketing trends, creative best practices, and emerging technologies relevant to small business audiences. Leadership & Judgment Operate with significant autonomy, setting priorities that align to business and marketing objectives. Lead through ambiguity, defining direction for complex, undefined problems. Exercise strong business judgment to influence outcomes at a strategic level. Anticipate risks and proactively shape solutions across initiatives. Recognized as a leader in creative marketing and a trusted advisor to senior stakeholders. Preferred Skills / Experience Advanced knowledge of assigned geographical area, competitive market, banking operations, and U.S. Bancorp's products and services. Strong organizational, interpersonal and team building skills. Excellent verbal, written and presentation skills. Agility in thinking and delivery, along with proven ability to take direction in support of company goals. Strong decision-making and problem-solving skills. Proven ability to independently manage multiple projects and assignments that are completed on time and on budget. Proficient computer navigation skills using a variety of software packages. MBA or equivalent markers of high achievement are a plus. Experience using AI tools alongside traditional tools for creative, copy, strategy, imagery, and research is a plus. Basic Qualifications Bachelor's degree, or equivalent work experience. 10 or more years of related experience in marketing and marketing strategy with proven ability to deliver results. Location Expectations This role is hybrid. Team members who are in a hybrid role typically spend three days a week at the listed U.S. Bank location(s), while having flexibility on their work location for the other working days. Benefits Basic term and optional term life insurance Short-term and long-term disability Pregnancy disability and parental leave 401(k) and employer-funded retirement plan Paid vacation (from two to five weeks depending on salary grade and tenure) Up to 11 paid holiday opportunities Adoption assistance Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law Review our full benefits available by employment status. EEO Statement U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law. E-Verify U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program. #J-18808-Ljbffr Financialnarrative