Marketing Coordinator

Overview Position Status: Full-time, benefitted, Non-exempt, On-Site Location: Lan Su Chinese Garden, Portland, Oregon Compensation: $20.00/hour JOB TITLE: Marketing Coordinator Reports To: Marketing & Communications Manager Mission Lan Su Chinese Garden’s mission is to cultivate an oasis of tranquil beauty and harmony to inspire, engage, and educate our global community in the appreciation of a richly authentic Chinese culture. About Lan Su Chinese Garden Lan Su Chinese Garden is one of Portland's greatest treasures and most interesting sites to see. A collaboration between the cities of Portland and Suzhou, China, Lan Su was built by Suzhou artisans and is one of the most authentic Chinese gardens outside of China. Position Summary Lan Su Chinese Garden is seeking a motivated and detail-oriented Marketing Coordinator to support the development and implementation of Lan Su’s marketing and communications efforts. Working as part of the Experience Department, this role helps: Promote Lan Su Attract visitors Support membership and donor engagement Strengthen Lan Su’s public image The Marketing Coordinator assists with creating and distributing mission-driven, culture-inspired content across broadcast, print, and digital platforms while ensuring consistent and engaging storytelling that reflects the spirit of Lan Su. Responsibilities Support the Marketing & Communications Manager with projects that advance: Event promotion Cultural campaigns Membership Organizational initiatives Brand awareness Visitor attraction Job Duties Collaborate with the Marketing & Communications Manager to develop and implement content that tells Lan Su’s stories and strengthens the organization's brand. Support the creation, design, and management of digital and print marketing materials, including: Advertisements Collateral Visitor resources Website Social media Capture, edit, and highlight key Lan Su moments—including milestone events, cultural programs and festivals, plant collections, teahouse experiences, and art exhibits—through photography, videography, and graphic assets. Assist in tracking, analyzing, and reporting key performance indicators, including: Social media growth Website traffic Email engagement Media coverage Assist in managing, editing, and monitoring: Official website Social media platforms E-newsletters Mobile app Utilize software such as: Canva Adobe Creative Suite MailChimp WordPress Other common marketing tools Collaborate professionally with people and partners from diverse backgrounds. Organize and archive digital and print assets using best practices. Support major cultural campaigns, such as Lunar New Year. Perform other duties and projects as assigned. Qualifications Candidates should have a combination of experience, education, technical skills, and passion, including: Bachelor's degree in Marketing, Communications, Graphic Design, or related field (or equivalent professional experience). Minimum one year of experience in marketing, copywriting, social media, or graphic design, preferably in a nonprofit or community-based organization. Excellent written and verbal communication skills. Proficiency in Canva and Adobe Creative Suite: Photoshop InDesign Illustrator Premiere Pro Photography and video editing skills (including Canva and CapCut). Experience with WordPress or similar content management systems. Basic knowledge of: SEO Website content management Web design best practices Knowledge of: Digital marketing Social media strategy Mailchimp Preferred experience with Chinese social media platforms: WeChat Weibo TikTok Xiaohongshu (Red Note) Strong organizational skills and attention to detail. Ability to multitask. Team-oriented mindset. Familiarity with Chinese culture and language, or willingness to learn. Commitment to professional and personal development. Physical & Schedule Requirements Ability to sit and type for extended periods. Ability to stand and bend for more than 30 minutes during events. Lift approximately 20 pounds occasionally. Availability to work evenings and weekends as needed. Benefits Beautiful garden work environment Employer-paid health insurance (employee-only) Employer-paid dental insurance Employer-paid life and AD&D insurance Employer-paid short-term disability insurance Vacation accrual Sick leave accrual One personal floating holiday annually Holiday pay or floating holiday accrual Garden Shop & Teahouse discounts 401(k) with employer match Complimentary Family & Friends Membership Complimentary gym access Complimentary admission to reciprocal venues throughout Portland Application Instructions Submit the following to View email address on click.appcast.io : Cover letter Resume Three references Email subject: Marketing Coordinator Please do not call or visit in person regarding this position. Lan Su Chinese Garden is an Equal Opportunity Employer committed to creating an inclusive workplace where employees are valued, supported, and encouraged to grow professionally. #J-18808-Ljbffr