SEO Strategist
$59.85k - $82.74kPublicis Groupe Holdings B.V
Responsibilities · Collaborate closely with the SEO Team Lead to plan and deliver content and market analyses that strengthen visibility across organic and AI search for a major e-commerce brand.
- Lead content visibility audits across Google and AI surfaces to assess presence, rankings opportunities.
- Analyze content performance to identify top and bottom performers and recommend strategic improvements.
- Conduct entity and topic modeling to define priority themes and surface visibility opportunities across traditional search, AI search, Reddit, YouTube and TikTok.
- Perform AI and organic competitive benchmarking to evaluate where competitors outperform in content, structure or execution.
- Support reporting by integrating AI metrics into dashboards.
- Familiarity with the AI search landscape and GEO best practices
- Understanding of how to develop and support SEO content strategies
- Strong analytical skills with the ability to interpret data, identify trends and turn findings into clear recommendations
- Experience using BrightEdge and Google Search Console for performance tracking and insights
- Solid grasp of keyword research, metadata optimization, structured data, internal linking and competitive analysis.
- Organized, detail-oriented and able to manage multiple projects in a fast-paced environmen
Vacancy posted 5 days ago
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