Senior Content Analyst

Senior Content Analyst

***This role is based at one of our corporate offices in McLean, VA, or Dallas, TX***

Exceptional Hospitality Starts with You

This is your chance to be part of Marketing team that attracts customers to Hilton through strong storytelling, top-rated rewards, and unique customer experiences and partnerships. As a Senior Content Analyst, you will support the team in increasing customer acquisition and retention, generate engagement through multi-channel marketing campaigns, and foster recognition of loyalty benefits. On the Content Concierge team reporting to the Manager, Content Concierge, you will work on projects including the creation and maintenance of Hilton's digital channel content experience and supporting the launch of new hotels online.

What you'll do during a typical day:

• Orchestrate hotel content across the full hotel lifecycle - from launch through steady-state operations - ensuring speed, quality, and brand integrity as Hilton's digital presence scales
• Coordinate copy, imagery, and components across multiple digital channels and platforms, managing content complexity and platform fragmentation in low-automation environments
• Bridge Hilton's scalable Inspired web platform with our high-touch Curated content experience, adapting standards to varied technical and operational constraints including WordPress multi-platform environments
• Balance near-term experience enhancements with long-term operational sustainability across ongoing content maintenance and refresh cycles

How you'll collaborate with others:

• Act as a subject matter expert for complex hotel content models, advising partners on feasibility, tradeoffs, and downstream operational impact of platform and content decisions
• Provide dedicated orchestration for high-volume new hotel openings and the expanding portfolio of hotels across Hilton's content pipeline
• Work at the intersection of brand, platforms, and operations to ensure brand differentiation while managing technical and operational constraints
• Collaborate with cross-functional teams to implement scalable best practices while delivering high-touch support for complex properties
• Identify operational risks and inefficiencies, contributing to process improvements that enable sustainable scale

Deliverables you'll take ownership of:

• End-to-end content orchestration for complex hotels where content complexity, platform fragmentation, and ongoing refresh demands are highest
• Management of the growing ecosystem of components, copy, imagery, and refresh cycles across Hilton's owned and paid digital channels
• Governance, tooling, and process improvements that address the operational reality of scaling premium, omnichannel guest experiences
• Content standards and documentation that support both automated efficiency in standardized models and hands-on management

What It Takes to Make the Stay

You have these minimum qualifications:

• Three (3) years of professional experience with content management in Web, Email or Social Media.
• Experience providing high level of customer service via email/teams/phone and content request systems (such as ServiceNow, Airtable or MS Planner)
• Proficiency with content management systems
• Proven copywriting and digital content editing experience
• Understanding of basic HTML and website technologies
• Based in Dallas, TX or McLean, VA (hybrid schedule, in office 3 days/week)

It would be useful if you have:

• BA/BS degree in English, Journalism, Communications, Marketing, Media or Business, or relevant experience
• Proven Content Design experience
• Experience using AI tools successfully
• Knowledge of Accessibility (A11Y) requirements

How We'll Help You Thrive

At Hilton, the hospitality we're known for doesn't end with our guests. We proudly invest in our Team Members' wellbeing, supporting you through all of life's moments. When you join Hilton, our exceptional care extends to you with unmatched perks and benefits, including*:

• Incredible travel perks – Enjoy 110 nights of deeply discounted travel, with room rates as low as $40/night at our world-class hotels through our Go Hilton travel program
• Own a piece of Hilton – Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future
• Paid parental leave – Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents
• Personalized caregiving support – Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones
• Crisis concierge – In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care
• Mental health resources – Your wellbeing comes first. Eligible Team Members can access free counseling and support through our best-in-class Employee Assistance Program (EAP)
• Generous paid time off (PTO) – Recharge, relax, and take time for what matters most
• Health & welfare benefits – From checkups to dental cleanings to new glasses, we offer a variety of health plans that keep you and your family covered
• Financial security for your future – Our retirement plans make it easier to save for what's next

*Benefits availability may vary depending on Team Member's location as well as terms and conditions of employment and are subject to the terms and conditions of each specific program/plan.

Join an Award-Winning Workplace Culture

At Hilton, we don't just deliver exceptional experiences for our guests—we build an exceptional workplace for the Team Members who make it all possible.

As a global leader in hospitality, we've welcomed more than 3 billion guests worldwide, all while staying true to our founding vision: to fill the earth with the light and warmth of hospitality.

Our award-winning culture has earned us repeated recognition on the World's Best Workplaces list by Great Place to Work and Fortune. With our suite of world-class brands, and a company-wide commitment to providing the best stay for every guest, we're setting new standards for the future of travel.

Whether you're starting your career or exploring something new, Hilton supports your journey every step of the way. Come for the job, stay for the career—and help us make every stay a little more magical.

Curious about life at Hilton? Explore our Careers Blog to see why we're more than a great place to stay—we're a great place to work.