Sr. Lifecycle Marketing Manager

About the Company At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections. Who We Are At Playlist, we're innovating for the future of wellness by connecting both sides of the experience economy. Mindbody is a trusted technology platform that helps wellness businesses run and grow, while ClassPass helps people discover and engage with fitness, wellness, and self-care experiences. Together, our brands are helping make real-world experiences more accessible and meaningful for people around the world. The Role You'll Play At Playlist, you'll help create thoughtful, relevant experiences that connect wellness businesses with the tools and opportunities they need to grow. As a Sr. Lifecycle Marketing Manager, you'll be a strategic, hands-on marketer who balances ownership, execution, and collaboration. You'll independently drive complex lifecycle programs while partnering with cross-functional teams to support broader business goals. This individual contributor role owns end-to-end lifecycle campaigns across core workstreams and sits at the center of Marketing, partnering closely with Product Marketing, Marketing Technology, Sales, Onboarding, and Creative. You'll bring a strong B2B lifecycle foundation, a test-and-learn mindset, and the ability to turn data into clear insights and recommendations. Own the strategy, execution, and optimization of B2B lifecycle communications across email, in-product messaging, SMS, and select web channels Develop personalized and segmented campaigns that support acquisition, engagement, upsell, retention, and expansion Lead campaign planning, stakeholder alignment, content deployment, experimentation, reporting, and continuous optimization Partner with Sales and Onboarding to strengthen customer engagement, retention, and expansion opportunities Collaborate with Lifecycle Marketing, Product Marketing, Marketing Technology, Sales, and Creative to deliver cohesive, customer-centered communications Manage multiple campaigns and business requests, prioritizing effectively across competing deadlines and ensuring high-quality execution Define and report on lifecycle success metrics, using insights to shape strategy and improve performance Partner with Marketing Technology and Operations to strengthen automation capabilities, scalability, and program effectiveness The Experience You'll Bring 6+ years of marketing experience, including 4+ years in lifecycle marketing, preferably within a B2B SaaS or technology company Experience managing lifecycle communications across email and in-product channels, with SMS experience as a plus Proven experience owning end-to-end lifecycle programs, including strategy, campaign planning, creative briefs, segmentation, personalization, calendar management, execution, and optimization Experience with marketing automation platforms, CRM systems, and analytics tools Experience with Marketo and/or Pendo is a plus Strong analytical skills, including experience designing, executing, and measuring A/B tests Excellent project management, prioritization, communication, and stakeholder management skills Strong attention to detail, sound judgment, and the ability to independently deliver high-quality work Pay Transparency It is the Company's intent to pay all Team Members competitive wages and salaries that are motivational, fair and equitable. The goal of the Company's compensation program is to be transparent, attract potential employees, meet the needs of all current employees, and encourage Team Members to stay with our organization. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. The base salary range for this position in the United States is $$86,475 to $115,300. The total compensation package for this position may also include a performance bonus, benefits and/or other applicable incentive compensation plans. Have we piqued your curiosity? Sound like the role for you? We'd love to hear from you! Even if you're not 100% sure about potential fit, we still encourage you to apply. We're looking for the right person, not the perfect series of checkboxes. The Company is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics. By entering your email and phone number and submitting your application, you consent to receive emails, calls and SMS about your application and other roles at The Company, including by auto-dialer. Message and data rates may apply. Opt-out or text STOP to cancel at any time. If you are a California resident or reside outside the United States then by submitting your application you confirm that you have read, understood, agree and - where applicable - grant your prior, free, informed and express consent for the processing of your personal information, including sensitive personal information, as described in our California Applicant Privacy Notice or International Applicant Privacy Notice (as applicable). Note: This description outlines key responsibilities but isn't intended to cover every task or duty. Additional responsibilities may be assigned as needed to support the team and business goals. #J-18808-Ljbffr