Sales & Growth Strategy Manager, Promote & Mobile Ads

Sales & Growth Strategy Manager, Promote & Mobile Ads

Location:

San Jose

Employment Type:

Regular

Job Code:

A167096B

Responsibilities

• Own the sales-side GTM strategy and execution for Mobile Ads Manager, driving the business from a self-serve model toward a sales-driven model.
• Develop differentiated commercialization cadences, go-to-market paths, and scaled operating plans tailored to different countries and market maturity stages.
• Design supporting operational mechanisms around the sales closing funnel to improve the product's sellability and execution efficiency in sales scenarios.
• Continuously refine sales-side product-market fit (PMF), validating the product's value proposition, ideal use cases, and growth paths to sustain business scale-up.
• Engage deeply with the global sales organization and regional teams to establish regular collaboration mechanisms, unifying business goals, execution cadence, and performance standards.
• Based on real sales closing scenarios, distill the product's core value, target customer profiles, and differentiated competitive selling points.
• Build and optimize standardized sales incentive systems, operating rules, and enablement processes to boost sales teams' motivation and consistency in promoting the product.
• Drive global sales teams to replicate proven playbooks in priority markets, forming scalable sales operating mechanisms.
• Build an end-to-end enablement system for sales teams, key accounts, and agency partners to improve product understanding and sales conversion capabilities.
• Independently produce standardized enablement content, including industry solutions, sales playbooks, competitive benchmarking materials, and objection-handling strategies.
• Organize systematic, recurring training to help frontline teams accurately convey product value and improve deal-closing ability in complex scenarios.
• Continuously optimize the sales delivery process and enablement mechanisms to increase market penetration and overall close rates.
• Establish a monitoring framework covering core metrics such as product penetration, customer adoption, incremental sales revenue, and advertiser account health.
• Regularly track business performance, identify key fluctuations and growth bottlenecks, and produce structured analytical insights.
• Conduct attribution analysis and strategy reviews based on data, driving continuous optimization of GTM strategy, sales operations, and resource allocation.
• Build a closed loop from metric monitoring and problem identification to strategy iteration, with a strong focus on business outcomes.
• Continuously collect frontline market feedback, sales voice, and advertiser pain points to build a repository of on-the-ground business insights.
• Structurally organize key requirements across commercialization scenarios and identify the core issues impacting sales conversion and customer adoption.
• Drive efficient collaboration between frontline sales and the global product team, establishing a closed loop for requirement feedback, prioritization, and product iteration.
• Support continuous product capability improvement and commercialization upgrades, enhancing the product's fit with business scenarios.
• Track industry trends, competitor dynamics, and market shifts, conducting ongoing benchmarking analysis to identify potential growth opportunities.
• Deliver actionable commercialization optimization strategies, phased key actions, and management decision-making recommendations.
• Coordinate with cross-functional teams—including global product, sales leadership, product marketing, data analytics, and compliance—to ensure key GTM initiatives are delivered reliably.
• Package high-value flagship customer cases and reusable industry solutions to support multi-market replication and long-term business growth.

Qualifications

Minimum Qualifications

• Bachelor's degree or above, with 3+ years of experience in digital advertising, GTM commercialization, product solution operations, or sales enablement.
• Solid understanding of the full digital advertising commercialization logic, with deep insight into the operational differences between self-serve and sales-assisted business models; proficient in end-to-end ad operations and core commercial metrics. Experience at major internet advertising platforms.
• Excellent cross-team communication and collaboration skills, with mature capabilities in sales engagement, business alignment, and team enablement; able to accurately convey product business value, unify global business goals and incentive rules, provide standardized operating guidance to frontline sales, and drive efficient execution.
• Strong data analysis and business insight capabilities; able to independently handle business metric monitoring, fluctuation attribution, and strategy review and iteration, delivering highly actionable commercialization optimization plans.
• Fluency in both English and Mandarin required: the role involves frequent communication with global teams, clients and stakeholders in English-speaking regions as well as Chinese-speaking markets. Proficiency in Mandarin is essential to effectively engage with Chinese-speaking partners, understand cultural nuances, and navigate business transactions in key markets, ensuring smooth cross-cultural collaboration and market expansion.
• Highly self-driven and resilient; able to thrive in a fast-iterating, multi-track international business environment and drive multiple key initiatives to completion.

Preferred Qualifications

• Experience with multi-market overseas business expansion, end-to-end GTM project delivery, and scaled operations.
• Hands-on experience transitioning a product from a purely self-serve model to a sales-driven model, with experience building sales incentive systems and sales enablement systems from scratch.
• Experience in market insight mining, structured organization of commercialization requirements and decision support.

Job Information

The base salary range for this position in the selected city is $121600 - $272000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems;

3. Exercising sound judgment.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at

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