Senior Design & Content Specialist

Design and execute print and physical assets, including brochures, specification sheets, packaging, apparel, and tradeshow displays Develop compelling creative that reflects Pella’s premium positioning and strengthens brand differentiation Explore and prototype new visual directions for Pella and affiliated brands Oversee Pella.com image quality and generate new visual content Edit, retouch, and color-correct photography Develop high-quality AI-generated imagery meeting brand and visual standards Build foundational 3D rendering knowledge and direct external rendering partners Ensure photography, CGI, and AI imagery is cohesive, realistic, and on-brand Plan and direct on-location photo and video shoots Identify, recommend, and manage external creative partners Collaborate with Pella’s branch network to secure shoot locations Develop storyboards, shot lists, and art direction frameworks Present creative concepts and direction to internal stakeholders Partner with Brand, Product Marketing, Performance Marketing, and digital teams Translate strategic objectives into visual solutions that drive engagement and business results Lead, mentor, and develop designers Foster high standards, accountability, and continuous creative improvement Define and evolve Pella’s visual identity and design system Ensure consistent application of brand standards across customer touchpoints Establish governance processes that protect brand integrity Requirements 8+ years of experience in art direction, visual design, or creative leadership Proven ability to concept and execute high-quality, multi-channel creative across print, digital, and experiential platforms Strong portfolio demonstrating premium-level design, art direction, and visual storytelling Experience leading photo and video shoots, including concept development, planning, and on-set direction Expertise in image retouching, color correction, and production-quality asset development Experience managing or mentoring designers and contributing to team development Ability to partner cross-functionally with marketing, brand, and product teams Advanced proficiency in Adobe Creative Suite, including Photoshop, InDesign, and Illustrator Strong understanding of layout, typography, color theory, and visual composition Experience with AI-generated imagery and emerging creative technologies Familiarity with 3D rendering workflows and directing external CGI partners Ability to balance creative vision with practicality, scalability, and brand consistency Strong leadership presence and ability to guide creative direction and influence outcomes Excellent communication and presentation skills Ability to build alignment across teams while maintaining high creative standards Ability to manage multiple priorities and projects in a fast-paced environment Bachelor’s degree in Graphic Design, Visual Communication, Fine Arts, or related field, or equivalent professional experience Preferred: experience with premium, design-forward, or lifestyle brands Preferred: background in home improvement, building products, architecture, or interior design Preferred: experience developing or evolving brand visual identity systems Preferred: familiarity with print, retail, or tradeshow production processes Preferred: experience managing external agencies, photographers, and production vendors Core Competencies Demonstrates expertise in Art Direction, Visual Design, and Creative Leadership, with a strong focus on developing high-quality, multi-channel creative solutions that align with brand standards. Proficient in managing and mentoring design teams while fostering collaboration across marketing and product teams to drive engagement and business results. Highest-signal resume keywords Art Direction Visual Design Adobe Creative Suite Image Retouching 3D Rendering ATS Optimization Keywords Hard Skills Art Direction Visual Design Image Retouching Color Correction Photography Direction AI-Generated Imagery 3D Rendering Workflows Visual Storytelling Layout Design Typography Soft Skills Leadership Communication Collaboration Mentoring Project Management Industry Keywords Brand Identity Creative Strategy Print Production Retail Production Lifestyle Brands Tools & Technologies Adobe Photoshop Adobe InDesign Adobe Illustrator CGI Software Creative Technologies #J-18808-Ljbffr Jobtailor