Product Marketing Manager

JOB DESCRIPTION Location: New York, NY (Hybrid) In this position, you'll be based in the New York office for a minimum of three days a week, with the flexibility to work from home for some of your working week. Find out more about our flexible work culture at computershare.com/flex. We give you a world of potential Be the voice that connects product and audience. A role you will love. Step into a role where your ideas truly shape the future. As our Senior Product Marketer, you'll lead strategic initiatives that bring Computershare's vision for the new Issuer Client Experience to life. You'll work closely with talented teams across the business to craft compelling stories, drive adoption, and make a real impact in the market. Key responsibilities: Champion our products by defining and communicating a clear, differentiated value proposition. Design and execute go-to-market strategies that deliver successful launches and measurable growth. Dive deep into market research and competitor insights to inform smart, data-driven decisions. Collaborate with Product, Technology, UX, Marketing, Sales, and Finance to align on goals and strategy. Use customer feedback to optimize product experiences and ensure we exceed expectations. Track performance metrics to refine campaigns and maximize ROI. Stay ahead of industry trends and regulatory changes to keep us competitive and innovative. Share insights and recommendations with senior leadership to influence strategic direction. Drive continuous improvement and innovation to create products customers love. What will you bring to the role? You'll bring proven Product Marketing experience working within the product team or organization with a unique blend of strategic vision, analytical thinking, and leadership to help us deliver exceptional product marketing outcomes. Your expertise will shape go-to-market strategies, drive product adoption, and influence key business decisions. Bachelor's degree in Marketing, Business, or a related field (MBA is a plus). 5+ years of experience in product marketing or related fields, ideally within financial services or banking. Proven ability to develop and execute go-to-market strategies that deliver measurable results. Strong background in market research, competitive analysis, and customer insights. Expertise in product positioning, messaging frameworks, and content marketing. Experience creating marketing collateral and enablement tools for sales teams. Exceptional communication and interpersonal skills to influence stakeholders and foster collaboration. Strong analytical skills to measure performance, optimize campaigns, and demonstrate ROI. Ability to lead cross-functional teams and manage stakeholder expectations effectively. Strategic mindset combined with hands-on execution skills to drive product launches and lifecycle management. Rewards designed for you Paid parental leave, flexible working and a caring and inclusive culture. Health and wellbeing rewards that can be tailored to support you and your family, including medical, dental and vision. Invest in your future with 401k matching and tax-advantaged flexible spending plans, including healthcare, dependent care and commuter. Income protection. Your package includes short and long-term disability benefits, life insurance and supplemental life insurance. And more. Ours is a welcoming and close-knit community, with experienced colleagues ready to help you grow. Our careers hub will help you find out more about our rewards and life at Computershare, visit computershare.com/careershub. Compensation. The typical base pay range for this role is $114K - $165K USD. This base pay range is specific to the New York location and may not be applicable to other locations. Computershare will use data analytics and artificial intelligence systems to help recruiters analyse and assess candidate and application information. These systems make our application and review process more efficient and assist our team in identifying candidates based on professional qualifications, skills and experience commensurate with the role applied for. All outputs from the systems are evaluated by our recruiters and are not the sole source of whether to consider a candidate for employment. About us A company to be proud of We're a global leader in financial administration with over 11,000 employees across more than 22 different countries. At Computershare, it's more than just a job, our open and inclusive culture means that we will help you to grow, to move forward and make the most of our world of opportunities. Fairness and culture We want to provide you with the opportunity to succeed on your own merits, starting from the application process and continuing throughout your career with us. Our goal is to create an environment where everyone feels valued, to remove barriers and obstacles and ensure equal opportunities for all. For support with accommodations or adjustments during our recruitment process please visit computershare.com/access for further information. About the team Since 1978, we've been trusted by companies around the globe to manage their shareholder registry, corporate actions and shareholder meetings and we're now the number one transfer agency in the world. As client needs evolved, so has our portfolio of services; extending our Issuer Services into equity and entity governance services to companies both public and private worldwide. Careers in Issuer Services could mean anything from assisting shareholders with their portfolios, enabling access to global markets or helping clients deliver on their equity and entity compliance requirements everywhere they operate. #J-18808-Ljbffr