Marketing Director, PCIG

Additional Location(s): N/ADiversity - Innovation - Caring - Global Collaboration - Winning Spirit - High PerformanceAt Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions. About the role:The Global Franchise Marketing Director of PCIG is responsible for upstream and downstream marketing and creating the product roadmap for the PCIG franchise within the Interventional Cardiology division. PCIG or intravascular imaging is a critical technology used in PCI procedures, providing Interventional Cardiologists the visualization needed to perform PCI procedures safely and effectively. This position is is responsible for shaping the long-term portfolio strategy, identifying new market opportunities, and advancing business development initiatives to drive sustainable divisional growth.Key activities for the Director include setting strategic direction for the PCIG franchise, meeting revenue & profitability targets globally, executing marketing strategy initiatives across the franchise (inclusive of business development, new markets, and portfolio marketing), building a high-performing team, and working cross-functionally to integrate marketing strategies with NBD, legal, regulatory, operations, clinical, medical affairs and education, HEMA, and sales. Your responsibilities will include:Lead all aspects of PCIG Global Marketing while also playing a key role on the cross-functional franchise leadership team. Play a key role on the Interventional Cardiology Leadership Team focused on all aspects of running the business (NPD, operations, sustaining, etc.).Develop and execute multi-year, integrated commercial plans for the PCIG franchise, ensuring alignment with divisional objectives, the Strategic Plan, and US Annual Operating Plan (AOP). Drive execution of commercial plan to obtain identified franchise revenue, profitability, and budget objectives.Act as a global thought leader and ambassador for the PCIG franchise internally and externally. Develop relationships with key opinion leaders across the world.Lead and develop a high-performing global marketing team, fostering a culture of accountability, innovation, and collaboration. Foster a diverse and inclusive team that lives the BSC core values. Ensure a learning mindset among team members and foster continuous improvement approach to the business, products, people and processes. Understand future business needs and set expectations for excellence accordingly (skill set, product, or process). Drive change by establishing priorities, then developing plans defining roles and accountabilities for improvement, and metrics for evaluating success.Oversee franchise global marketing plan execution. Formulate and execute annual and long-range global franchise marketing plans that achieve revenue targets, marketing objectives and program KPIs. Ensure visibility to marketing impact, success measures and metrics. Identify and assess opportunities in adjacent or emerging markets, including geographic expansion and new procedural pathways.Collaborate with Corporate Strategy and Business Development to evaluate inorganic growth opportunities, including partnerships, licensing, and acquisitions.Support diligence, strategic rationale, and integration planning for new business development opportunities.Translate market trends, competitive dynamics, and healthcare economics into actionable strategic recommendations.Coordinate strategies, action plans and communication across the regions as well as other marketing stakeholders to drive cross-functional alignment.Champion the voice of the business and customer within the Interventional Cardiology business. Translate insights into actionable requirements to inform PCIG lifecycle management, growth, sustaining, new product portfolio and new business development decisions. Prioritize market issues and opportunities and allocate organization resources accordingly (budget, people, process, etc.). Communicate franchise opportunities and business needs clearly and negotiate necessary functional and/or senior management resources commensurately. Partner with Sales, Sales Operations, and Commercial Excellence to optimize pricing, portfolio offers, and commercial effectiveness.Remove organizational barriers and drive decision-making by leveraging matrix relationships and capability (senior management, Sales, R&D, Ops, Clin/Reg, Regional marketing, Corporate Marketing, etc.). Foster and leverage relationships with key physicians, customers, societies, company partners and others to further franchise/division goals. Facilitate team's development of relationships with key opinion leaders.Understand future business needs and set expectations for excellence accordingly (skill set, product, or process). Drive change by establishing priorities, then developing plans defining roles and accountabilities for improvement, and metrics for evaluating success. Required Qualifications:Bachelor’s degree and 10 years of professional experience5 years’ experience in complex commercial program management or team leadership in med technology, pharma or biotechGlobal marketing and product launch experienceUnderstanding of all disciplines of marketing, marketing strategy, commercial/sales process & operationsOutstanding interpersonal skills and ability to develop relationships at all organizational levels globally.Highly motivated individual with an action-oriented mindset.Track record of success leading cross-functionally to develop plans and tools to maximize sales potential.Travel 25-35% domestically and globally. Preferred qualifications:Master of Business Administration degreeSignificant collaboration and demonstrated success in working across a global, matrixed organization.Executive presence and ability to influence across multiple levels of the organization.Candidate with both upstream and downstream Global Marketing experience.Work Mode:At Boston Scientific, we value collaboration and synergy. This role follows a hybrid work model requiring employees to be in our local office at least three days per week.Visa Sponsorship:Boston Scientific will not offer sponsorship or take over sponsorship of an employment visa for this position at this timeRequisition ID: 637087Minimum Salary: $155000Maximum Salary: $294500The anticipated compensation listed above and the value of core and optional employee benefits offered by Boston Scientific (BSC) – see will vary based on actual location of the position and other pertinent factors considered in determining actual compensation for the role. Compensation will be commensurate with demonstrable level of experience and training, pertinent education including licensure and certifications, among other relevant business or organizational needs. At BSC, it is not typical for an individual to be hired near the bottom or top of the anticipated salary range listed above.Compensation for non-exempt (hourly), non-sales roles may also include variable compensation from time to time (e.g., any overtime and shift differential) and annual bonus target (subject to plan eligibility and other requirements).Compensation for exempt, non-sales roles may also include variable compensation, i.e., annual bonus target and long-term incentives (subject to plan eligibility and other requirements).For MA positions: It is unlawful to require or administer a lie detector test for employment. Violators are subject to criminal penalties and civil liability.Boston Scientific transforms lives through innovative medical technologies that improve the health of patients around the world. As a global medical technology leader for more than 45 years, we advance science for life by providing a broad range of high-performance solutions that address unmet patient needs and reduce the cost of healthcare. Our portfolio of devices and therapies helps physicians diagnose and treat complex cardiovascular, respiratory, digestive, oncological, neurological and urological diseases and conditions. Learn more at  and follow us on LinkedIn.Boston Scientific Corporation has been and will continue to be an equal opportunity employer. To ensure full implementation of its equal employment policy, the Company will continue to take steps to assure that recruitment, hiring, assignment, promotion, compensation, and all other personnel decisions are made and administered without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, gender expression, veteran status, age, mental or physical disability, genetic information or any other protected class.Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status. Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment. Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements. As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.