Lifecycle Maximization Marketing Director

Apply now: Director of Lifecycle Marketing & Automation, location is Hybrid (Virginia Beach, VA or Irving, TX). The start date is November 9, 2026, for this permanent position.

Job Title: Lifecycle Maximization Marketing Director
Location-Type: Onsite (5 Days A Week Onsite at a location near you - Virginia Beach, VA 23454 or Irving, TX 75038 )
Start Date Is: November 9th, 2026
Duration: Direct Hire/FTE
Annual Base Salary Range: $145k - $200k
Benefits: Eligible for Health, Dental, Vision, 401K, PTO
Must be authorized to work in the U.S. This position is not eligible for sponsorship .

Job Description:

Own and transform the client's lifecycle marketing and email automation strategy, leveraging customer data, segmentation, and personalized campaigns to improve conversion, retention, customer lifetime value, and measurable revenue growth.

Day-to-Day Responsibilities:

• Own the email marketing platform and develop a comprehensive lifecycle marketing strategy

• Assess the existing Cordial platform, customer data, and marketing workflows to identify improvement opportunities

• Rebuild and optimize the email marketing program while maintaining existing campaigns

• Develop customer journeys across acquisition, onboarding, engagement, retention, and reactivation

• Identify funnel gaps, stalled leads, and customer drop-off points to uncover revenue opportunities

• Build and execute targeted email campaigns using segmentation, personalization, and automation

• Develop a strategic roadmap connecting lifecycle marketing initiatives to business objectives

• Conduct A/B and multivariate testing to optimize messaging, timing, engagement, and conversion

• Analyze campaign performance, customer retention, lifetime value, and revenue impact

• Partner with IT to define data requirements, APIs, integrations, and platform enhancements

• Collaborate with Sales, Marketing, Analytics, and executive leadership to align business priorities

• Evaluate existing marketing technology and recommend platform improvements or alternatives

• Coordinate contractor support while independently owning strategy and execution

• Establish lifecycle marketing processes, reporting, and performance measurement

• Build the foundation for a scalable lifecycle marketing function with potential future team growth

Minimum Requirements:

• 10+ years of lifecycle marketing, CRM, retention marketing, or growth marketing experience

• Proven experience developing lifecycle strategies that drive measurable revenue, retention, and customer engagement

• Deep hands-on email marketing expertise, including segmentation, automation, customer journeys, testing, and optimization

• Experience owning and operating enterprise marketing automation platforms such as Cordial, Braze, Salesforce Marketing Cloud, Iterable, or similar

• Demonstrated experience implementing, rebuilding, or significantly optimizing a marketing automation platform

• Ability to independently configure, launch, and optimize campaigns within a marketing automation platform

• Strong business acumen and ability to identify missed revenue opportunities throughout the customer lifecycle

• Technical fluency with APIs, data tables, customer data structures, and system integrations

• Experience defining marketing data requirements and collaborating with IT on technical integrations

• Strong analytical skills, including funnel analysis, conversion optimization, retention metrics, and customer lifetime value

• Experience measuring and communicating marketing performance and revenue impact

• Strong executive communication and stakeholder management skills

• Ability to influence Sales, Marketing, IT, and senior leadership

• High emotional intelligence and strong cross-functional collaboration skills

• Independent, hands-on leader comfortable owning strategy and execution without direct reports

• Ability to work onsite in Virginia Beach, VA or Irving, TX

Preferred Qualifications:

• Direct Cordial experience

• Snowflake or cloud data warehouse familiarity

• Experience rebuilding an enterprise email marketing program from the ground up

• Experience evaluating or migrating marketing automation platforms

• Experience with SMS, push notifications, and multichannel lifecycle marketing

• Experience developing customer retention, loyalty, or rewards programs

• Looker, Tableau, or Google Analytics experience

• Bachelor's degree in Marketing, Business, Communications, or related field

• MBA

• Experience building and scaling a lifecycle marketing team