Content Marketing Lead, Campaigns, Demand Generation & Thought Leadership

Job Description

Job Description

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you're a close but not exact match with the description, we hope you'll still consider applying. Want to learn more about life at Klaviyo? Visit klaviyo.com/careers to see how we empower creators to own their own destiny.

Klaviyo is looking for an experienced Content Marketing Lead to own the strategy, development, production, and performance of global campaign, demand generation, and thought leadership content.

This role sits at the intersection of storytelling, pipeline generation, and editorial operations. You'll lead the creation of content that builds market trust, shapes perception, supports go-to-market priorities, and drives measurable business outcomes across segments and regions. You'll partner closely with product marketing, PR, brand, sales, regional marketing, events, customer marketing, and external agencies to turn complex ideas into high-impact content programs that resonate globally.

This person will own content from ideation through publication and measurement across formats including gated assets, research reports, one-pagers, landing pages, webinars, interactive experiences, articles, executive bylines, customer stories, video, and audio.

A critical part of this role is helping Klaviyo modernize how content gets made. The ideal candidate has hands-on experience building or operating AI-assisted editorial production systems , including vibe coding workflows in tools like Claude Code or Claude CoWork , and can help improve the speed, consistency, and scalability of content production globally. Experience with AirOps is a strong plus.

• Develop and execute a cohesive content strategy spanning campaign, demand generation, and thought leadership.
• Build content that reinforces Klaviyo's market narrative while supporting segment and regional go-to-market goals.
• Identify the most important themes, formats, and storylines to drive engagement, leads, pipeline influence, and brand credibility.
• Translate complex product, market, and customer insights into clear, differentiated content for multiple audiences.

• Own the development of high-impact content assets including ebooks, white papers, research reports, comparison guides, one-pagers, webinars, landing pages, executive thought leadership, customer stories, video, and audio.
• Create content that supports the full buyer journey, from awareness and education through consideration and conversion.
• Repurpose research, events, webinars, and customer narratives into multi-format content programs that extend reach and value.
• Ensure every asset meets Klaviyo's editorial standards for quality, accuracy, tone, and narrative consistency.

• Design, test, and improve AI-assisted editorial workflows that increase content production efficiency without lowering quality.
• Bring hands-on experience with vibe coding editorial systems, ideally using Claude Code or Claude CoWork, to help streamline briefing, drafting, editing, repurposing, QA, and localization workflows.
• Partner with internal stakeholders and agencies to create repeatable systems, templates, prompts, and playbooks that scale content production globally.
• Help establish best practices for how AI is used in editorial production across teams, markets, and formats.
• Identify opportunities to use tools such as AirOps and other workflow platforms to improve speed, consistency, and operational leverage.

• Collaborate with PR to align thought leadership content with media strategy and executive visibility.
• Partner with product marketing, sales, events, and segment leads to support integrated campaigns and launches.
• Work with brand, creative, and localization teams to ensure content performs globally while remaining relevant in local markets.
• Partner with customer and partner teams to turn customer proof points and ecosystem relationships into compelling stories.

• Manage agencies, freelancers, and contractors to deliver high-quality content on time.
• Give clear editorial direction, feedback, and quality control throughout the production process.
• Build scalable systems and working models that support consistent content execution across regions.

• Establish clear goals and reporting frameworks for campaign and thought leadership content.
• Track performance across lead generation, pipeline influence, engagement, brand impact, and earned attention.
• Use data, audience insights, and competitive research to improve messaging, formats, and distribution strategy over time.

• 8+ years of experience in content marketing, editorial, thought leadership, brand journalism, or demand generation content in B2B, SaaS, or related environments.
• Proven experience owning content strategy and execution across both brand-building and pipeline-driving programs.
• Strong editorial instincts with the ability to shape a clear point of view, maintain a high bar for quality, and tell compelling stories across formats.
• Experience developing global content with an understanding of how to adapt messaging for different segments, regions, and stages of the funnel.
• Strong operational ability to manage end-to-end workflows across stakeholders, deadlines, agencies, and channels.
• Experience working closely with senior leaders, cross-functional partners, and external contributors.
• Strong analytical skills and comfort using performance insights to refine content strategy.

• Demonstrated experience with AI editorial production systems and workflow design.
• Hands-on familiarity with vibe coding approaches to content operations and editorial automation.
• Experience using Claude Code or Claude CoWork to build or improve content production workflows is strongly preferred.
• Experience with AirOps is a plus.
• Familiarity with CMS platforms, Google Docs, analytics tools, and modern content operations workflows.
• Comfort experimenting with new tools and turning successful experiments into repeatable team processes.

We use Covey as part of our hiring and / or promotional process. For jobs or candidates in NYC, certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on April 3, 2025.

Please see the independent bias audit report covering our use of Covey here

Massachusetts Applicants:
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Our salary range reflects the cost of labor across various U.S. geographic markets. The range displayed below reflects the minimum and maximum target salaries for the position across all our US locations. The base salary offered for this position is determined by several factors, including the applicant's job-related skills, relevant experience, education or training, and work location.

In addition to base salary, our total compensation package may include participation in the company's annual cash bonus plan, variable compensation (OTE) for sales and customer success roles, equity, sign-on payments, and a comprehensive range of health, welfare, and wellbeing benefits based on eligibility.

Your recruiter can provide more details about the specific salary/OTE range for your preferred location during the hiring process.

Base Pay Range For US Locations:

$112,000—$168,000 USD

This role may require up to 10% travel for purposes such as new hire onboarding, client or partner work if applicable, team meetings, and industry events. Travel is coordinated in advance.

Get to Know Klaviyo

We're Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we're developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you're ready to do the best work of your career, where you'll be welcomed as your whole self from day one and supported with generous benefits, we hope you'll join us.

AI fluency at Klaviyo includes responsible use of AI (including privacy, security, bias awareness, and human-in-the-loop). We provide accommodations as needed.

By participating in Klaviyo's interview process, you acknowledge that you have read, understood, and will adhere to our Guidelines for using AI in the Klaviyo interview Process. For more information about how we process your personal data, see our Job Applicant Privacy Notice.

Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.

IMPORTANT NOTICE: Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses (@klaviyo.com), instant messaging platforms, or unsolicited calls.

By clicking "Submit Application" you consent to Klaviyo processing your Personal Data in accordance with our Job Applicant Privacy Notice. If you do not wish for Klaviyo to process your Personal Data, please do not submit an application. You can find our Job Applicant Privacy Notice here and here (FR).