Senior Director, Measurement Solutions

About Ovative Group:

Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Best Buy, Domino's, American Eagle, The Home Depot, Post, Disney, Tumi, Michael Kors, Boost Mobile, and UnitedHealth Group transform their media and measurement programs. The result? Profitable growth that speaks for itself.

At Ovative, we don't just track data, we redefine success. How do we do it? Our proprietary MarTech platform, EMRge helps businesses transform marketing into a driver of sustainable growth. Powered by Enterprise Marketing Return (EMR), our differentiated approach to holistic media buying, planning, and measurement, EMRge is the first MarTech platform to measure businesses holistically. We're all about raising the bar every day, and it shows. Our work has been recognized by organizations like Digiday, Google, Inc. 5000, USA Today, and Search Engine Land.

About the Role:

Ovative’s company vision is to “Transform the measure of marketing success,” and the Measurement team is a critical driver of our differentiation and success. The Measurement team is responsible for turning data into action for our clients. We help simplify the complexities of marketing measurement and give our clients the confidence to make decisions that drive real impact for their business.

In this role, you’ll own measurement strategy, execution, and staffing across a broad, complex portfolio spanning multiple client engagements and team leaders. You’ll manage Directors and/or Managers responsible for developing measurement strategies, managing data processes, implementing MMM and MTA solutions, leading testing & experimentation, generating standard and ad hoc reporting, and performing analyses that lead to insight and action. You’ll also own staffing decisions within your portfolio — allocating team members across clients, flagging capacity gaps, and making build/reassign calls as client needs evolve. Your organization will leverage a mix of Ovative’s proprietary tech through our EMRge solution, as well as best-in-class 3rd party tools and solutions to meet client needs. You’ll partner closely with internal Data Science, Client Services, Media Activation, and Product teams, and you’ll interact directly with key client stakeholders, ranging from C-level executives to functional operators across media, finance, and analytics functions.

This role has the opportunity to drive significant value for Ovative and our clients. You’ll be at the forefront of a rapidly evolving industry, facing challenging problems, and surrounded by a world-class team. If you thrive in a fast-paced environment that requires innovative and structured thinking and problem-solving, this role will be a great fit.

Responsibilities:

Team Leadership & Empowering Others

• Lead, manage, and develop multiple teams of high-performing marketing measurement experts across a broad portfolio
• Manage and develop Directors and/or Managers, supporting career growth and individual success (estimate 3–5 leaders will be direct reports to this role)
• Own staffing and resourcing decisions within your portfolio — allocating team members across clients, flagging capacity gaps, and making build/reassign calls as client needs evolve
• Partner with other Measurement leaders to drive the direction, vision, roadmap, and execution of the Measurement team strategy
• Define and drive strategy across team structure, roles, development, and clients
• Work across internal Ovative teams to remove roadblocks, identify new solutions, and find ways to achieve Ovative goals together
• Lead efforts to grow and evolve our measurement skills, knowledge, toolset, product offerings, and culture

Client Engagement

• Work with leadership (client and internal) to review services, identify areas for improvement, and adjust strategies and scope
• Serve as the senior measurement leader during crucial client moments, guiding the team and client to successful outcomes
• Own business development strategy for your portfolio — leading messaging and prospect conversations, and mentoring others in liaising with prospective clients to refine scopes of work

Thought Leadership

• Address complex, open-ended analytics requests in a structured manner (often by working with your teams and other Ovative partners or clients)
• Identify and focus on what matters most to move the client’s business forward
• Lead efforts to grow and evolve our consulting & advisory skills to drive project-based expansions with new and existing clients

Subject Matter Expertise

• Develop a deep understanding of marketing measurement technology and how it impacts data, analytics, and clients’ businesses
• Connect client data and business trends into a compelling story for clients and other partners, providing clarity and helping leaders understand the business
• Connect the measurement work Ovative does to clients’ business models, goals, and challenges

Ovative Leadership

• Serve as a core member of the extended Leadership Team at Ovative — participating in monthly leadership forums focused on team, business, client, and strategic initiatives, and regularly interacting with the founder and CEO on efforts to strengthen and grow Ovative
• Own a strategic internal initiative across Ovative, bringing subject matter expertise and structured problem-solving to build a foundation for growth
• Partner with peer Sr. Directors on org-wide initiatives that span multiple teams and practice areas
• Support Ovative’s own strategy development and strategic planning process, along with the Measurement team’s strategy

Requirements:

• 10+ years of experience working with clients (internal or external)
• 5+ years of experience managing managers or team leaders, not just individual contributors
• Experience within the marketing industry (digital marketing preferred)
• Experience working with MMM/MTA marketing models
• Experience designing and reading media tests & experiments
• Experience managing large data sets and summarizing them in useful reporting views
• Excellent communicator and collaborator across multiple stakeholders and partners
• Experience communicating and partnering with executive leaders (Directors, VPs, CMOs, CFOs, etc.)
• Must be able to thrive in ambiguous situations
• Action-oriented, with a self-driven hunger to take immediate action and make decisions quickly
• Preferred: experience working with web analytics data, such as digital marketing analytics software (Adobe Analytics, Google Analytics, ViQ, etc.)
• Preferred: able to connect complex marketing data and situations into tangible actions that progress initiatives forward

Pay Transparency:

At Ovative, we offer a transparent view into three core components of your total compensation package: Base Salary, Annual Bonus, and Benefits. The salary range for this position is inclusive of an annual bonus. Actual offers are made with consideration for relevant experience and anticipated impact. Additional benefits information is provided below.

For our Sr. Director positions, our compensation ranges from $230,000 to $306,000, which is inclusive of a 35% bonus.

Benefits of Working at Ovative Group:

We provide strong, competitive, holistic benefits that understand the importance of your life inside and out of work.

Culture:

Culture matters and we’ve been recognized as a Top Workplace for ten years running because of it. We demand trust and transparency from each other. We believe in doing the hard and complicated work others put off. We’re open in communication and floor plan. We’re flat – our interns sit next to VPs, our analysts work closely with senior leaders, and our CEO interacts with every single person daily. Put together, these elements help foster an environment where smart people can support each other in performing to their highest potential.

Ovative is committed to fostering an inclusive environment where everyone can participate and thrive. We do not tolerate discrimination of any kind, including on the basis of race, sexual orientation, gender identity, or gender expression. Our policies reflect this commitment—for example, our medical leave benefits are inclusive of same-sex partners, ensuring equitable care and support for all families.

Compensation and Insurance:

We strive to hire and retain the best talent. Paying fair, competitive compensation, with a large bonus incentive, and phenomenal health insurance is an important part of this mix.

We’re rewarded fairly and when the company performs well, we all benefit.

Tangible amenities we enjoy:

• Access to all office spaces in MSP, NYC, and CHI

• Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams

• Generous paid vacation policy

• 401k match program

• Top-notch health insurance options, inclusive of same sex partners

• Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs

• Monthly stipend for your mobile phone and data plan

• Sabbatical program

• Charitable giving via our time and a financial match program

• Shenanigan’s Day

Working at Ovative won’t be easy, but if you like getting your hands dirty, driving results, and being surrounded by the best talent, it’ll be the most rewarding job you’ll ever have. If you think you can make us better, we want to hear from you!