Software Engineer 5 - Ads Signals Conversion API

The Role

As a Software Engineer on the Ads Identity, Signals and Audiences team, you will be instrumental in designing and developing Netflix Conversion APIs. These APIs are essential for powering critical Measurement, Optimization, Retargeting and Reporting capabilities. Your responsibilities will include building high‑volume, low‑latency services capable of ingesting consented user engagement events from advertiser properties in near‑real‑time. This ingestion will support various methods, including server‑to‑server streaming, pixel requests, and batch uploads. You will join a skilled team of professionals dedicated to ads technology and user privacy, collaborating within a culture that strongly promotes continuous learning, diversity, and creativity.

Required Experience and Skills

• Conversion API and Event Processing: Demonstrated experience in building server‑to‑server, batch and pixel Conversion APIs. This includes processing conversion events from diverse sources to create high‑fidelity, identity and attribution‑enriched, and deduplicated "gold" data sets for consumption by downstream services.
• Unlocking Conversion Value: Expertise in leveraging conversion events to enable valuable derivative services, such as retargeting and outcome‑based optimization.
• Streaming Architectures: Practical experience with streaming event architectures and related technologies (e.g., Kafka, Flink).
• Ad Tech and Privacy Knowledge: Strong understanding of the ad technology and advertising landscape, including programmatic advertising and current digital marketing trends. Familiarity with global ads regulations, as well as privacy, consent, and legal compliance.
• Collaboration and Communication: Excellent communication, negotiation, and relationship‑building skills, with a proven ability to work collaboratively across diverse, cross‑functional teams.
• Adaptability: Ability to thrive and effectively manage multiple priorities in a fast‑paced, dynamic work environment.

Nice to haves

• Familiarity with clean rooms and industry‑leading privacy‑enhancing technology for multi‑party data sharing.
• Experience working in the CTV space and knowledge of its unique constraints.

Compensation

The range for this role is $388,000.00 – $619,000.00.

Benefits

• Health Plans and Mental Health support
• 401(k) Retirement Plan with employer match
• Stock Option Program
• Disability Programs
• Health Savings and Flexible Spending Accounts
• Family‑forming benefits
• Life and Serious Injury Benefits
• Paid leave of absence programs
• 35 days annually for paid time off, and flexible time off for salaried employees

Equal‑Opportunity Employer

Netflix is an equal‑opportunity employer and celebrates diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service. Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates.