Senior Analyst, Revenue Analytics and Insights

Teamwork makes the stream work. Roku is changing how the world watches TV Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers. From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines. What does the team work on? The Revenue Analytics team sits at the intersection of advertising sales, marketing, and client services. We partner across the business to maximize yield, accelerate ad revenue growth, and improve operational efficiency. Our work blends strategic planning, rigorous data analysis, and modern tooling to optimize the monetization of advertising inventory and unlock actionable insights for our stakeholders. What is the role? We are seeking a detail-oriented Senior Analyst, Revenue Analytics and Insights, to join our growing Revenue Operations team. The role is focused on using internal data and competitive insights to help drive sustainable growth of the ad sales team, in addition to handling activities that help our teams operate efficiently. This role requires strong analytical and stakeholder management skills, ideally paired with knowledge of the media and connected TV (CTV) space, to help advance the business. The Senior Analyst will partner with sales leadership to uncover key opportunities to drive revenue, craft and deliver regular business reviews, and leverage sales reporting infrastructure to extract insights on our most important partners. This position reports to the Director, Revenue Analytics and Insights. For New York Only - The estimated annual base salary for this position is between $129,200 - $145,000. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off. How will I use AI at Roku? At Roku, we don't just use AI, we work with it. AI agents and smart tools help power drafts, analysis, and repetitive workflows, while our people bring direction, judgment, and accountability. We value curious, adaptable builders, who can show how they've used AI, agents, or automation to move faster, improve quality, and scale their impact. Strong candidates know how to frame problems, guide AI-assisted work, check the output, and learn quickly. Above all, they bring curiosity, adaptability, and sound judgment. What are the responsibilities of the role? Leverage sales reporting infrastructure to extract new insights on our most important partners, helping to create a more informed perspective on opportunities and threats within the market Partner with sales leadership to uncover key opportunities to drive revenue; provide reporting to track outcomes around these opportunities Craft and deliver regular business reviews (e.g., QBRs) for sales leadership that help us understand the health and trajectory of our business Execute and optimize a slate of regularly scheduled activities, e.g., weekly sales forecasting, quarterly and annual planning, quota administration and sales compensation Work closely with other teams and stakeholders to make recommendations on new reporting infrastructure needed to ensure we are always ahead of the curve Develop the narrative around total opportunity that advertisers or verticals represent, including understanding topline marketing investment, how that investment breaks down by brand, formats, and more; monitor industry-wide trends to understand impact to advertisers and verticals Use third-party tools to fulfill requests initiated by the sales team; develop strategy for incorporating data into our broader reporting portfolio Take a focused but not siloed approach, working in partnership with the broader Revenue Operations team and other cross-functional stakeholders to push forward strategic initiatives that span our core pillars What experience would help someone be successful in this role at Roku? 3-5 years of experience in sales or revenue operations, ideally within the media industry Direct experience partnering with sales or other go-to-market teams and supporting executive leadership Familiarity with the broader advertising landscape or ideally the connected TV (CTV) space Ability to use data to tell a story; comfortable preparing executive-level materials Advanced Excel capabilities, e.g., scenario modeling, macros Working experience with BI/visualization tools, e.g., Tableau, Looker, and real-world application of AI into work Deep understanding of data, hierarchies and relationships, and how they relate to business metrics and KPIs High degree of drive and self-motivation and comfort working autonomously Strong interpersonal and communication skills; comfort working at all levels of a sales organization Ability to thrive in a dynamic work environment, exhibiting flexibility and strong teamwork Excellent organizational and prioritization skills with attention to detail, and ability to work on many tasks concurrently Working knowledge of sales terminology and metrics Experience supporting several functional organizations (for example both sales and services); knowledge and understanding of key metrics driving a sales environment Bachelor's degree or equivalent experience What's Roku's approach to hybrid working? Roku fosters an inclusive and collaborative environment where teams generally work in the office Monday through Thursday. Fridays are generally flexible for remote work, except for employees whose specific roles or assigned office location require five days' a week attendance. What are some of the benefits? Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Employees are supported in taking time off, in accordance with local leave policies and other personal needs to support their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter. Accommodations Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to View email address on click.appcast.io. What should I know about Roku's culture? Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV. We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002. To learn more about Roku, our global footprint, and how we've grown, visit By providing your information, you acknowledge that you want Roku to contact you about job roles, that you have read Roku's Applicant Privacy Notice, and understand that Roku will use your information as described in that notice. If you do not wish to receive any communications from Roku regarding this role or similar roles in the future, you may unsubscribe at any time by emailing View email address on click.appcast.io. #J-18808-Ljbffr Roku, Inc.