Marketing Communications Specialist

Marketing Communications Specialist

Support the execution of integrated marketing communications initiatives for PPG's Automotive Coatings business by developing engaging content, delivering internal and external communications, supporting marketing campaigns and events, and collaborating with cross-functional teams. The role helps strengthen brand visibility, customer engagement, and business growth while ensuring consistency with PPG branding standards and leveraging data, technology, and innovative marketing practices.

Key Responsibilities

• Develop and deliver internal communications related to business initiatives, product launches, and key updates.
• Create external communications, including press releases, newsletters, website content, and social media posts.
• Ensure all communications align with PPG branding and messaging standards.
• Create and maintain marketing collateral such as presentations, brochures, case studies, and digital assets.
• Support content development that showcases customer success stories, product innovations, and industry trends.
• Execute marketing campaigns in collaboration with sales and marketing teams.
• Support email marketing, digital campaigns, and lead generation initiatives.
• Assist with the planning and execution of trade shows, customer events, and industry conferences.
• Collaborate with Sales, Product Management, and R&D teams to support product positioning and business objectives.
• Monitor campaign and communication performance and provide recommendations for continuous improvement.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 2-5 years of experience in marketing communications or a related marketing role.
• Experience in B2B, industrial, manufacturing, or automotive environments is preferred.
• Strong written and verbal English communication skills.
• Ability to translate technical information into clear, engaging, and customer-focused content.
• Strong project management and organizational skills with the ability to manage multiple priorities.
• Proficiency in Microsoft Office applications, including PowerPoint, Excel, Word, and Teams.
• Experience with content creation and design tools such as Canva and Adobe Creative Suite is preferred.
• Familiarity with CRM platforms, marketing automation tools, and digital marketing concepts.
• Knowledge of data analytics, AI-powered tools, and campaign performance measurement to support marketing effectiveness.

At PPG, we bring teams together to accelerate collaboration and career development, with in-person work Monday through Thursday and the opportunity to work remotely on Flexible Fridays. Schedules may vary by location.

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PPG provides equal opportunity to all candidates and employees. We offer an opportunity to grow and develop your career in an environment that provides a fulfilling workplace for employees, creates an environment for continuous learning, and embraces the ideas and diversity of others. All qualified applicants will receive consideration for employment without regard to sex, pregnancy, race, color, creed, religion, national origin, age, disability status, marital status, veteran status, sexual orientation, gender identity or expression.

PPG pay ranges and benefits can vary by location which allows us to compensate employees competitively in different geographic markets. PPG considers several factors in making compensation decisions including, but not limited to, skill sets, experience and training, qualifications and education, licensure and certifications, and other organizational needs. Other incentives may apply.

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