Activation Manager
American Eagle
Overview The Activation Manager is responsible and provides oversight of all execution details for all Group and Sponsorship sales along with brand marketing activities. This position is expected to ensure that event execution is flawless, enabling sales to deliver established revenue goals. You will act as a liaison between clients, sales staff, and park stakeholders to create an unparalleled experience that delivers excellent customer service, client loyalty and referrals. Responsibilities Drives all client, sales team, and park team communication and coordination for group sales, sponsorship and brand marketing events. Facilitates the necessary collaboration to ensure arrangements and planning details are carried out to exceed client expectations. Effectively manages day‑of event execution for all group events, supervising support teams and serving as lead decision‑maker to resolve client issues and requests. Full ownership and supervisory responsibility to include but not limited to instructing, assigning, reviewing and planning work of others, setting and maintaining standards; coordinating activities, selecting new employees; and may assist with performance management and annual reviews. Labor and expense budget may be assigned as appropriate. Works closely with sales office staff to ensure all details regarding order accuracy, catering space, billing, and applicable event execution data entry aspects are all completed and/or updated in a timely fashion. May work with the Sales Shared Services team with the development of supportive event identifying, wayfinding, and/or marketing collateral. Lead the execution of in‑park sponsorships, as needed, to ensure alignment with national, regional and local agreements. Will exhibit and adhere to clear and reliable communication standards, serving as the communication hub between clients, vendors, and all internal stakeholders requisite to delivering an exceptional experience. As requested, may travel between parks to assist with like‑events or activities. Qualifications Required High School diploma/GED Minimum of 2-4 years of experience in a related field. Knowledge of basic business software applications Ability to multi‑task Strong time and project management skills Advanced written and oral communication skills. Strong coordination, collaboration, planning, and analytical skills. Problem solving and decision‑making in the moment. Ability to work days, nights, weekends, and holiday periods to meet business needs Ability to travel to events and other park locations may be required. Preferred Bachelor's degree; Marketing/Sales, Hospitality, Institutional Leadership or related field. Knowledge of ticketing systems, CRM, CVENT, entertainment venue platforms. #J-18808-Ljbffr Six Flags
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