Lead Digital Marketing Strategist

Lead Digital Marketing Strategist 

Company Overview:

Classy Llama was founded in 2007 and we provide an expert platform and data integration that helps commerce organizations grow. We deliver rock-solid solutions to industrial B2B companies in verticals like automotive, manufacturing, parts, materials, and customizable products. We only succeed when we help our clients succeed. Our primary focus is on investing in hiring, developing, and growing our people.

Position Overview:

The Lead Digital Marketing Strategist is the ultimate "pocket knife" for Classy Llama’s Digital Marketing (DMK) team—an experienced digital marketing generalist who synthesizes multiple marketing disciplines to drive cohesive business outcomes. While this role requires broad expertise across the digital marketing landscape, it carries a stronger emphasis on paid media strategy and performance marketing, particularly PPC. This individual should be equally comfortable discussing high-level business objectives with executive stakeholders and diving into campaign performance data to identify growth opportunities.

This role is not designed for a micro-specialist; it requires an individual with exceptional business discernment who can look at the big picture, analyze complex challenges, develop strategic recommendations, and understand the downstream business impact of tactical decisions.

As Classy Llama scales rapidly with heavy full-suite B2B and B2C clients, this role serves as the crucial day-to-day strategic anchor for tier-one accounts. You will own autonomous decision-making and problem-solving, operating with a high level of risk tolerance. Instead of escalating problems to leadership, you will evaluate the pros, cons, and bottom-line impacts to deliver executive-ready solutions.

Beyond strategy and execution, this role serves as a key client-facing leader. Success requires a highly personable, engaging, and confident communicator who can build trust quickly, facilitate productive conversations, and guide clients through complex marketing decisions. You will often lead client meetings, uncover business objectives, align stakeholders, and serve as the strategic voice that inspires confidence and drives action.

Responsibilities:

• Autonomous Account Ownership: Act as the primary strategic decision-maker across complex B2B and B2C digital marketing client accounts, steering account health confidently without requiring day-to-day validation.
• Proactive Problem Resolution: Independently diagnose account bottlenecks, client friction, or campaign drops, formulating and executing clear solutions rather than asking "what should we do?".
• Strategic Dot-Connecting: Synthesize insights across SEO, design, email, paid media, and web layouts to build cohesive, high-impact multi-channel retainers and large-scale projects.
• Client Management & Leadership: Serve as the authoritative, consultative voice on major accounts, guiding clients through high-risk strategic choices, launch timelines, and complex catalog requirements.
• Resource Optimization & Alignment: Map internal team skill densities against account requirements, working in tandem with the leadership team and People Team to ensure proper account staffing and team skill progression.
• Quality Assurance during Key Transitions: Protect the client’s first experience during handoffs, kickoffs, and complex e-commerce launches to ensure seamless long-term retention and trust.
• Internal Team Management: Manage the internal team relations, task management and future planning to efficiently and effectively complete e-commerce solutions to ensure seamless long-term retention and trust.

Required Skills, Abilities and Characteristics:

Technical Skills:

• Broad Digital Marketing Mastery: A strong understanding across core digital marketing disciplines, including SEO, PPC, paid social, content strategy, email marketing, analytics, website optimization, and marketing automation. This role requires a strategic generalist capable of connecting efforts across channels to achieve business outcomes.
• Performance Marketing Expertise: Demonstrated experience leading and optimizing PPC and paid media strategies. While the role spans multiple marketing disciplines, paid search and performance marketing should be a primary area of strength and influence.
• E-Commerce Architecture Awareness: Deep familiarity with complex commerce layouts, multi-channel ecosystems, and managing high-SKU/catalog complexities for industrial clients.
• Data & Reporting Proficiency: Ability to leverage CRM platforms (e.g., Salesforce), web analytics, and marketing data tools to construct ad-hoc analysis and reports for executive review.
• Experience or Understanding In The Following:
  • PPC
  • SEO
  • Email Marketing
  • Marketing Integrations
  • Web Design & Creation
  • Analytics
  • Ai Visibility

Soft Skills:

• High Risk Tolerance & Discernment: Extreme comfort navigating fast-moving environments and making calculated, high-impact decisions amidst ambiguity.
• Extreme Ownership: A fiercely autonomous problem-solver who brings structured blueprints and solutions to management rather than open-ended problems.
• Commanding Client Leadership & Presence: Exceptional communication and interpersonal skills with the ability to build immediate trust, facilitate engaging conversations, and confidently lead client meetings. This individual should possess natural charisma, an inviting personality, and the ability to influence stakeholders while making complex marketing concepts approachable and actionable.
• Consultative Relationship Building: A proactive listener who can uncover business needs, ask thoughtful questions, and guide clients toward strategic decisions that support long-term growth and partnership success.
• Macro Perspective: The innate ability to instantly zoom out from technical tasks to weigh the holistic, systemic impacts of a strategy on a client's business.

Organizational Alignment:

• The Lead Digital Marketing Strategist reports to the Director of Digital Marketing