Marketing Coordinator

Job Summary The Marketing Coordinator is responsible for providing support to the Manager Marketing Communications in executing the Division's marketing communications plan and fulfilling local community marketing needs. This position requires onsite attendance 5 days per week at our office located in Troy, Michigan. Primary Responsibilities Maintain accuracy of all Division's community pages on brand websites and provide necessary creative assets (photos, video, copy, announcements and inventory listings) using an in-house content management system. Customize ad templates to meet local market needs, incorporating specific calls‑to‑action/offers and securing legal approval for all incentives. Create and distribute email marketing strategy per community and Division including Realtor communication. Manage local division social media presence and content including planning, coordinating and publishing community‑focused posts that support the brand's home design, culture, events and drive engagement through multiple channels. Order and manage creative assets for communities (renderings, interactive floor plans, virtual maps etc.) Create and manage community brochures and collateral. Provide community‑level marketing point‑of‑sale materials such as displays, flyers and inserts. Provide ongoing community presentation audit/assessment from consumer's point‑of‑view ensuring integrity of signage, flags, welcome mats, etc. Track and process invoices relating to marketing plan execution. Coordinate, execute and assist with special community events and neighborhood openings. Maintain relationships with 3rd party vendors for various marketing needs. Update and monitor MLS listings in conjunction with local broker solution (if applicable). Participation in weekly & monthly calls and annual marketing summit. SCOPE Decision Impact: Division Department Responsibility: Single Budgetary Responsibility: No Direct Reports: No Indirect Reports: No Management Responsibilities Not applicable Required Education Minimum Bachelor’s Degree in Marketing or Communications or equivalent Required Experience Minimum 1-year prior experience in a Marketing support role Working understanding of Adobe Creative Suite preferred but not required Good written and verbal communication skills Ability to effectively prioritize, work well in high stress situations and under tight deadlines Ability to work in a team or independently when required Equal Opportunity Employer We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status or any other characteristic protected by law. We will provide a reasonable accommodation to a qualified applicant with a disability that will enable the individual to have an equal opportunity to participate in the application process and to be considered for a job. This Organization Participates in e‑Verify. Pulte Homes of Minnesota is an equal employment opportunity/affirmative action employer. California Privacy Policy #J-18808-Ljbffr