Senior Director of Growth Marketing

Job Description

Job Description

WHO WE ARE

LoadUp is a fast-growing company that provides a transparent and convenient solution to on-demand home services through our custom tech-enabled order management and logistics platform. We match both individuals and businesses with our network of service providers for sustainable removal, disposal, assembly, and hourly labor services, nationwide.

We are looking for talented, committed, driven individuals to join our team! LoadUp is among Inc.’s list of the 5000 Fastest-Growing companies and is a certified Great Place to Work® six years in a row (2019 - 2025).

OUR CORE BELIEFS

At LoadUp, we exist to glorify God by pursuing excellence in all we do. Our definition of excellence is not perfection but rather a commitment to continual improvement, attention to detail, and the highest level of integrity. While each team member has a specific, clearly defined role, we’re all connected by a strong set of core beliefs:

• Profit Drives Purpose – We believe running a profitable business affords us the opportunity to fulfill our professional and personal purpose in life.

• Right Shell – We constantly need to be evaluating whether our processes, systems, and people are right-sized for maximum agility.

• Own It – Everyone has a stake in the company and, therefore, is responsible for their performance.

• Fellowship Matters – We believe there is power and connection in being present in the same physical space.

• Live in Truth – We’re committed to winning the right way. Call it like it is. No sugar coating.

• Action Over Words – Words are important, but 1000 words get trumped by 1 intentional action.

• Build to Last – We’re building this company to last and withstand the test of time.

ABOUT THE ROLE (Onsite - Alpharetta, GA)

We are seeking an experienced and strategic Senior Director of Growth Marketing to lead our marketing team to drive direct-to-consumer (DTC) and marketplace growth efforts. This leader will own performance marketing, lifecycle and retention strategies, marketplace acquisition and seller/buyer growth programs, and a high-performing team focused on driving sustainable revenue, unit economics, and long-term customer value. The role requires a blend of hands-on execution, data-driven experimentation, cross-functional leadership, and a track record scaling performance marketing channels for marketplace and DTC businesses.

WHAT YOU’LL DO

• Define and own the growth strategy for DTC and marketplace channels, aligning acquisition, retention, and monetization goals with company OKRs.

• Lead performance marketing across paid social, search, programmatic, CTV, and affiliate channels; set budget allocation and optimize toward CAC, ROAS, and LTV metrics.

• Design and run a rigorous experimentation program (A/B and multi-variant tests) across creative, acquisition funnels, pricing, and onboarding flows to improve conversion and lifetime value.

• Build and scale end-to-end lifecycle marketing programs (onboarding, retention, winback, reactivation) leveraging email, SMS, push, and in-app communications.

• Partner with Marketplace Ops and Product to grow both supply and demand—improving activation, utilization, and marketplace balance while protecting unit economics.

• Establish and measure core growth KPIs, build dashboards and reporting cadence, and present insights and recommendations to executive leadership.

• Recruit, mentor, and develop a cross-functional growth team including performance marketers, lifecycle specialists, data analysts, and creative partners.

• Manage agency and vendor relationships to amplify capabilities while ensuring performance accountability and cost efficiency.

• Drive cross-functional alignment with Product, Engineering, Finance, and Operations to prioritize growth projects and ensure smooth execution.

• Ensure compliance with privacy and ad platform policies, and implement best practices for tracking, attribution, and data governance.

WHAT YOU BRING

• Bachelor’s degree in Marketing, Business, Analytics, or related field, or equivalent experience.

• 10+ years of growth, performance, or digital marketing experience, with at least 4 years in a senior leadership role scaling DTC and/or marketplace businesses.

• Proven mastery of paid acquisition channels (Meta, Google, programmatic, CTV, affiliates) and hands-on experience managing 7-figure+ media budgets.

• Strong analytics skills with experience using BI tools and experimentation platforms; proficient in SQL and comfortable working with data teams to attribute impact and model LTV/CAC.

• Demonstrated success growing two-sided marketplaces or platform businesses—knowledge of marketplace dynamics, unit economics, and supply growth levers required.

• Track record building and scaling cross-functional teams, mentoring managers, and hiring top-tier talent.

• Excellent communication skills with experience presenting growth plans and results to executive leadership and board-level stakeholders.

• Data-driven, test-first mindset with strong judgment for prioritization and trade-offs.

• Experience with modern martech stacks (CDPs, experimentation platforms, attribution tools, ESPs) and a focus on measurement integrity and privacy compliance.

WHO YOU ARE

• A Strategic Operator who balances long-term growth initiatives with short-term performance improvements to drive sustainable unit economics.

• A Data-First Leader who uses measurement and experimentation to reduce uncertainty and accelerate learning.

• A Team Builder who develops talent, sets clear expectations, and fosters a collaborative, high-performance culture.

• A Cross-Functional Partner who can translate marketing needs into product and engineering priorities and drive alignment across the business.

WHAT YOU CAN EXPECT

• Competitive Compensation – Top-tier salary and performance-based incentives aligned with market and experience.

• Health & Wellness Coverage – Full Medical, Dental, Vision, and Life Insurance.

• Flexible Spending & Savings – Access to personalized FSA or HSA accounts.

• Generous Paid Time Off – Vacation structures built to keep you rested and operating at your peak.

• 401(k) with 5% Company Match – A matching commitment to help you save for the future.

• The "LoadUp Extras" – Monthly Lifestyle Stipends, Employee Recognition programs, and Referral Bonuses.