Social Media Director

EZ4X4, LLC | Waterbury, CT | Full-Time, On-Site Company Description

EZ4X4, LLC specializes in premium aftermarket automotive parts designed to enhance both performance and personal style. Through innovation, proprietary product development, and quality craftsmanship, EZ4X4 serves automotive enthusiasts seeking products that elevate their driving experience and vehicle customization.

With an expanding product portfolio and growing presence across e-commerce, major online marketplaces, wholesale distribution, and retail channels, EZ4X4 is focused on continued growth and strengthening its position in the automotive aftermarket industry.

EZ4X4 is seeking an experienced, hands-on Social Media & E-Commerce Director/Manager to lead and execute the company's digital marketing, social media, and e-commerce initiatives.

This is not simply a supervisory or strategic marketing position. We are looking for an individual with comprehensive, practical working knowledge of the various components of social media marketing and e-commerce, including the ability to independently execute, manage, analyze, and optimize these functions.

The ideal candidate will have experience working within an established, growth-oriented company with a substantial digital presence, multiple marketing channels, and a significant product portfolio. Experience limited primarily to small businesses, independent retailers, or managing social media accounts without direct execution of the underlying functions will not meet the requirements of this position.

The successful candidate must be equally comfortable developing strategy and personally carrying it out. They should understand not only what needs to be done, but precisely how to do it, including the platforms, software, tools, processes, and analytics involved.

This individual will take ownership of EZ4X4's digital presence, drive brand awareness, increase customer engagement, improve online visibility, and contribute directly to e-commerce growth and revenue.

Social Media Management & Execution

• Develop and execute comprehensive social media strategies across Facebook, Instagram, TikTok, YouTube, Pinterest, and other relevant platforms.
• Personally manage the day-to-day operation of social media accounts, including content creation, editing, scheduling, publishing, and optimization.
• Create, edit, and produce engaging video content, reels, short-form videos, product demonstrations, and promotional campaigns.
• Understand platform-specific algorithms, audience targeting, engagement strategies, and organic growth techniques.
• Manage paid social media advertising campaigns, including audience segmentation, budget allocation, campaign setup, tracking, and optimization.
• Monitor and manage community engagement, comments, messages, and customer interactions.
• Identify trends, evaluate competitors, and develop campaigns relevant to the automotive aftermarket industry.

E-Commerce Management

• Manage and optimize the company's e-commerce websites and online sales channels.
• Oversee product listings, descriptions, images, categorization, pricing, promotions, and merchandising.
• Understand e-commerce platform functionality, website administration, and product catalog management.
• Implement strategies to improve website traffic, customer experience, conversion rates, and online sales.
• Utilize analytics and reporting tools to identify performance opportunities and improve overall e-commerce results.
• Understand SEO, search engine visibility, keyword research, and website optimization.
• Coordinate and manage digital promotions, product launches, and online marketing campaigns.
• Experience with major online marketplaces such as Amazon and Walmart is highly desirable.

Analytics, Advertising & Performance

• Establish measurable performance goals and track key performance indicators (KPIs).
• Analyze social media engagement, audience growth, website traffic, advertising performance, conversion rates, and revenue.
• Utilize analytics platforms and reporting tools to evaluate campaign effectiveness.
• Identify underperforming campaigns and independently implement corrective strategies.
• Prepare regular performance reports and present actionable recommendations to leadership.

Content, Branding & Business Development

• Maintain consistent brand identity and messaging across all digital platforms.
• Develop content strategies that showcase EZ4X4's products, innovation, and competitive advantages.
• Coordinate with internal departments, product development, and sales teams to support product launches and promotional initiatives.
• Manage relationships with influencers, brand ambassadors, affiliates, and external marketing partners.
• Identify opportunities to expand brand awareness, reach new audiences, and increase online sales.

Hands-On Technical & Practical Experience

• Demonstrated, hands-on experience in all major aspects of social media marketing and e-commerce management. Candidates must have personally performed these functions, not simply supervised others or directed outside agencies.
• Comprehensive working knowledge of the major social media platforms, their individual features, advertising capabilities, algorithms, analytics, and content management tools.
• Direct experience creating, editing, producing, scheduling, publishing, and managing digital content, including video.
• Practical experience setting up, managing, monitoring, and optimizing paid digital advertising campaigns.
• Demonstrated experience with e-commerce website management, product catalog administration, product listings, SEO, website optimization, and conversion strategies.
• Working knowledge of analytics platforms, advertising dashboards, tracking tools, and performance reporting.
• Ability to independently navigate and operate the software, platforms, and tools required to execute the responsibilities of this position.

Professional Background

• Significant professional experience managing social media and e-commerce operations for an established company or organization with a substantial digital presence.
• Experience working within a structured business environment with multiple products, marketing channels, and measurable business objectives.
• Previous experience in a director, manager, or senior-level digital marketing role.
• Experience in e-commerce, automotive aftermarket, manufacturing, consumer products, or retail industries is strongly preferred.
• Experience with major online marketplaces, including Amazon and Walmart, is highly desirable.
• A demonstrated record of successfully growing brand visibility, audience engagement, website traffic, and online sales.

Additional Qualifications

• Strong written and verbal communication skills.
• Excellent organizational, analytical, and project management abilities.
• Ability to work independently, take ownership of projects, and deliver measurable results.
• Comfortable balancing strategic planning with hands-on execution.
• Ability to adapt to a fast-paced, growing business environment.
• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent professional experience.

Candidates must be able to demonstrate direct, practical working knowledge of the responsibilities outlined above. Familiarity with terminology, general marketing concepts, or the ability to delegate these functions is not sufficient.

• We are seeking a professional who knows how to perform the work, has actually done it, and can independently manage and execute the full scope of social media and e-commerce operations.