Marketing Coordinator

POSITION PURPOSEThe Marketing Coordinator supports the planning, execution, and tracking of marketing initiatives across multiple channels. They coordinate campaigns, create and schedule content, manage project timelines, assist with events and promotions, maintain marketing systems and materials, track results, and work with internal departments and outside vendors to make sure projects are completed accurately and on time.POSITION RESPONSIBILITIESMarketing Campaign Execution· Coordinate and execute integrated marketing campaigns based on established marketing strategies, creative direction, and organizational priorities, including product promotions, brand awareness initiatives, and community campaigns.· Implement advertising campaigns across digital, traditional, and emerging media channels, including Google Ads, email marketing, radio, print, and other paid media opportunities.· Coordinate campaign timelines, content releases, advertising placements, approvals, and deliverables to ensure initiatives are completed accurately and on schedule.· Monitor campaign performance and provide recommendations to improve engagement, reach, conversions, and overall effectiveness.Digital Marketing & CRM Management· Manage and maintain HubSpot marketing functions, including database maintenance, workflows, automation, audience segmentation, forms, lists, landing pages, and other digital campaign assets.· Build, deploy, and analyze email marketing campaigns based on established campaign goals, messaging, and creative direction.· Monitor digital advertising performance, evaluate campaign metrics, and recommend optimization opportunities.· Ensure data accuracy, integrity, and applicable compliance standards within marketing systems and platforms.Marketing Materials & Communications· Maintain, update, and prepare existing marketing materials, including brochures, flyers, handouts, forms, disclosures, presentations, and other member-facing resources.· Adapt approved marketing materials as needed, including creating fillable forms, updating information, resizing materials, and coordinating production.· Coordinate member communications, advertisements, promotional materials, and other marketing resources based on approved messaging and creative direction.· Support internal communications related to marketing initiatives, organizational updates, promotions, and employee engagement activities.· Ensure marketing materials and communications follow established brand standards, messaging, and visual guidelines.Community Relations & Event Support· Support event coordination, promotion, preparation, setup, teardown, and the development of necessary marketing and promotional materials.· Assist with processing sponsorship and donation requests and maintaining related documentation and records.Project Coordination & Department Support· Collaborate with departments across the organization to coordinate marketing projects, communications, campaigns, and product initiatives.· Coordinate with external vendors, media partners, printers, agencies, and community organizations to manage project details and deliverables.· Maintain the Marketing Department ticketing system, including organizing requests, tracking project status, communicating updates, and helping ensure timely completion.· Maintain the employee clothing web store, including product updates, vendor coordination, ordering information, and general store maintenance.PERFORMANCE MEASUREMENTS· Work is completed accurately and timely.· Personal and department goals are consistently met or exceeded.· Good working relationships exist with Credit Union personnel and management.· Management is appropriately informed of area activities.· Workflows and assignments are completed in accordance with established standards, policies, and procedures.· Excellent communication skills used with members and staff members.· Ensure responses to member or staff member questions are timely.· Attendance at professional growth training.QUALIFICATIONSEducation/Certification: Associate's or Bachelor's degree in Marketing, Communications, Public Relations, Business Administration, or a related field preferred. Equivalent combination of education and relevant experience will be considered.Experience· Two (2) years of experience in marketing, communications, public relations, digital marketing, or a related field preferred.· Experience managing email marketing platforms, CRM systems, and marketing automation tools preferred.· Experience coordinating marketing campaigns· Experience with digital advertising platforms, including Google Ads, preferred.Knowledge, Skills & Abilities· Strong written, verbal, and interpersonal communication skills.· Excellent organizational skills with the ability to manage multiple projects, deadlines, and priorities simultaneously.· Proficiency with Microsoft Office Suite, including Word, Excel, PowerPoint, and Outlook.· Working knowledge of CRM and email marketing platforms, preferably HubSpot.· Knowledge of digital marketing principles, social media, digital advertising, and content marketing best practices.· Ability to analyze marketing data and prepare reports to measure campaign effectiveness and support decision-making.· Strong attention to detail and commitment to producing accurate, high-quality work.· Ability to work independently while collaborating effectively with cross-functional teams.· Creative problem-solving skills and the ability to adapt in a fast-paced environment.PHYSICAL ACTIVITIES AND REQUIREMENTS OF THIS POSITIONTalking: Clear, concise speech is necessary. Must frequently convey detailed or important Instructions or ideas accurately, loudly, or quickly.Average Hearing: Able to hear average or normal conversations and receive ordinary Information.Repetitive Motion: Movements frequently and regularly required using the wrists, hands, and/or fingers.Average Visual Abilities: Average, ordinary, visual acuity necessary to prepare or inspect documents or products or operate machinery.Physical Strength: Sedentary work and standing for long periods of time. Exerts up to 10 lbs. of force occasionally. (Almost all office jobs.) Must be able to exert up to 25 lbs. of forceWORKING CONDITIONSNone: No hazardous or significantly unpleasant conditions (such as in a typical offi #J-18808-Ljbffr