Marketing Specialist

Wholesale Marketing Specialist (Contract) Large Retailer | Hybrid (3 Days Onsite / Stratham, NH) A leading global retailer is seeking a Wholesale Marketing Specialist to support Canada and Lifestyle/Outdoor markets. This role will drive strategic marketing initiatives that increase brand awareness, consumer engagement, and sales growth across footwear and apparel categories. You Will: Develop and execute seasonal wholesale marketing plans aligned with business objectives and market trends. Lead go-to-market planning for product launches, campaigns, and account-specific initiatives. Partner with wholesale accounts and distributors to drive brand visibility and sell-through. Manage co-op marketing programs, retail activations, in-store merchandising, and digital marketing initiatives. Collaborate with sales, product, creative, and global marketing teams to deliver campaigns on time and within budget. Analyze campaign performance, retail trends, and sales data to optimize future marketing strategies. Ensure marketing assets are localized and aligned with brand standards. You Have: 5+ years of experience in wholesale marketing, retail marketing, or brand marketing (footwear/apparel experience preferred). Experience managing retailer partnerships, marketing programs, and cross-functional initiatives. Strong project management, communication, and relationship‑building skills. Ability to analyze performance data and translate insights into action. Bachelor’s degree in Marketing, Business, or related field preferred. Experience with Canadian retail markets and bilingual English/French skills are a plus. Ideal Candidate: A collaborative marketing professional who thrives in a fast‑paced retail environment and can balance strategic planning with hands‑on campaign execution. #J-18808-Ljbffr