Senior Product Marketing Manager

Senior Product Marketing Manager

At UKG, the work you do matters. The code you ship, the decisions you make, and the care you show a customer all add up to real impact. Today, tens of millions of workers start and end their days with our workforce operating platform — getting paid, growing in their careers, and shaping the future of their industries. We never stop learning. We never stop challenging the norm. We push for better, and we celebrate the wins along the way. Here, you'll get flexibility that's real, benefits you can count on, and a team that succeeds together. Because at UKG, your work matters—and so do you.

About the Role

We are seeking a Senior Product Marketing Manager who leads with narrative instinct, operates independently, and earns influence through clarity and a well-developed point of view. In this role, you will drive go-to-market strategy, messaging, and launch execution across a portfolio of workforce technology products — spanning frontline employee engagement, HR service delivery, mobile workforce experience, and emerging AI capabilities. This is for you if you have done this work before and is ready to own it. You've built messaging that stuck, run launches that landed, and navigated the friction of cross-functional alignment. You bring perspective to the table, not just output — and you know the difference between a story that sounds good and one that actually moves a buyer.

Key Responsibilities

Storytelling & Messaging

• Own product messaging and positioning for assigned product areas, grounded in deep buyer understanding and a clear competitive frame.
• Build narratives that connect capability to customer outcome — with a clear arc that answers why this matters, why UKG, and why now.
• Develop and maintain customer-facing content including one-pagers, solution briefs, pitch decks, and web copy — with minimal direction.
• Drive continuous improvement of messaging based on win/loss data, field feedback, and customer conversations.

Cross-Functional Alignment

• Operate as a strategic partner to Product Management, Sales, and Marketing — not just a content producer, but a thought partner who shapes how the team goes to market.
• Drive alignment on messaging and positioning across campaigns, sales plays, and launch materials before they reach the field.
• Bring structure and a clear point of view to ambiguous or contested situations — synthesize inputs, identify the throughline, and move teams forward.
• Proactively identify and close gaps between product direction, market messaging, and buyer expectations.

Product Area Coverage You will develop and maintain deep fluency across a portfolio of product areas that includes:

• Frontline workforce engagement — communication, connection, and experience for hourly and deskless employees across industries such as retail, healthcare, and manufacturing.
• Next-generation HR service delivery — AI-assisted workflows, case management, and self-service capabilities that modernize how employees get help.
• Mobile workforce experience — the primary access point for millions of frontline employees, with a growing set of capabilities built for workers on the go.
• Emerging AI capabilities — agentic workflows and intelligent automation that expand what UKG can do for customers.

Market Research & Competitive Intelligence

• Maintain an informed, current point of view on market trends, buyer dynamics, and competitive positioning across assigned product areas.
• Synthesize inputs from the field, customers, analysts, and competitive signals into actionable insights — with a perspective on what they mean for strategy, not just a summary of what was said.
• Develop and evolve competitive intelligence resources that help Sales win and help the team position with confidence.

Launch & Program Execution

• Lead end-to-end launch planning and execution for assigned product areas, coordinating across Product, Marketing, and Sales.
• Manage stakeholder reviews, asset production timelines, and cross-functional dependencies with a bias toward proactive communication.
• Track and report on post-launch performance — adoption signals, field feedback, and content effectiveness — with a point of view on what to optimize.

Minimum Required Qualifications

• 3–5 years of experience in product marketing or a closely related field; B2B SaaS experience required.
• Proven ability to develop messaging and positioning that drives measurable results in the field.
• Strong storytelling and written communication skills — you can make a complex idea land for a C-suite buyer, a frontline manager, or a sales rep.
• Demonstrated ability to drive cross-functional alignment and influence without formal authority.
• Experience running product launches end-to-end, from positioning through field enablement and performance measurement.
• A developed point of view on markets, buyers, and competitive dynamics — and the confidence to defend it.
• Familiarity with workforce technology, HR tech, or adjacent markets is a strong plus.
• Bachelor's degree in marketing, business, communications, or a related field — or equivalent experience.

This is a hybrid role; 3 days in the office per week is required. UKG is unable to offer visa sponsorship for this position.

Success in This Role Looks Like

• Messaging that earns adoption — assets sales teams reach for because the story actually works in the field.
• Launches that land with clear, measurable impact on pipeline, adoption, or competitive win rate.
• Strong cross-functional alignment with fewer handoff failures and a shared narrative across Product, Sales, and Marketing.
• A distinct, well-informed point of view on your product areas that shapes team decisions and elevates the quality of work around you.
• Recognition as a trusted thought partner — someone Product and Sales leadership actively pulls into strategic conversations.

Company Overview

UKG is the Workforce Operating Platform that puts workforce understanding to work. With the world's largest collection of workforce insights, and people-first AI, our ability to reveal unseen ways to build trust, amplify productivity, and empower talent, is unmatched. It's this expertise that equips our customers with the intelligence to solve any challenge in any industry — because great organizations know their workforce is their competitive edge. Learn more at ukg.com.

Equal Opportunity Employer

UKG is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, disability, religion, sex, age, national origin, veteran status, genetic information, and other legally protected categories. View The EEO Know Your Rights poster. UKG participates in E-Verify. View the E-Verify posters here. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Disability Accommodation in the Application and Interview Process

For individuals with disabilities that need additional assistance at any point in the application and interview process, please email View email address on click.appcast.io. The pay range for this position is $102,300 to $147,050. The actual base pay offered may vary depending on skills, experience, job-related knowledge and work location. In addition to base pay, employees may be eligible to participate in a performance-based bonus plan and to receive restricted stock unit awards as part of total compensation. Learn more about UKG's benefits and rewards at