Senior Product Marketing Manager - AI Protect (San Jose)

About ZscalerZscaler accelerates digital transformation to ensure our customers can be more agile, efficient, resilient, and secure. As an AI-forward enterprise, we are constantly pushing the envelope, leveraging the world’s largest security data lake to power our cloud-native Zero Trust Exchange platform. This innovation protects our customers from cyberattacks and data loss by securely connecting users, devices, and applications in any location.Here, impact in your role matters more than title and trust is built on results. We say, impact over activity. We seek innovators who actively use AI to amplify their impact and who thrive in an environment where we leverage intelligent systems to stay ahead of evolving threats. We believe in transparency and value constructive, honest debate—we’re focused on getting to the best ideas, faster. We build high-performing teams that can make an impact quickly and with high quality. To do this, we are building a culture of execution centered on customer obsession, collaboration, ownership, and accountability.We value high-impact, high-accountability with a sense of urgency where you’re enabled to do your best work and embrace your potential. If you’re driven by purpose, thrive on solving complex challenges, and want to be part of the team that’s helping to secure the AI age, we invite you to bring your talents to Zscaler and help shape the future of cybersecurity.RoleWe are looking for a Sr. Product Marketing Manager – AI Protect to join our team. This is a hybrid role based in San Jose, reporting to the VP, Product Marketing – AI Security in the Marketing department. Enterprise security teams are navigating a two-front AI challenge: employees are adopting AI tools faster than security teams can track, creating data exposure risks and shadow AI sprawl — while adversaries are weaponizing AI to launch faster, harder-to-detect attacks. AI Protect is Zscaler's answer to both. As the Sr. PMM for AI Protect, you will own the go-to-market strategy, positioning, and field enablement for one of Zscaler's most strategically important and competitively active product lines — taking a sharp, differentiated story to market and equipping the global sales organization to win.This role is for someone who combines competitive sharpness with genuine customer obsession — someone who understands how security teams think, what keeps them up at night, and how to build the tools that give sellers an unfair advantage.What You'll Do (Role Expectations)Own Marketing Strategy and Execution: Drive positioning, messaging, and cross-functional launch execution for AI Protect; partner closely with Product Management to translate roadmap investments into compelling market narratives.Develop Impactful Messaging: Create highly differentiated messaging across AI Protect’s core pillars: securing employee AI adoption (shadow AI, AI DLP, GenAI visibility) and defending against AI-powered threats (adversarial AI, AI-driven attacks).Build Deep Persona Understanding: Establish a profound grasp of the multi-persona buying center—including Data Security owners, SecOps teams, Risk/Compliance officers, and CISOs—and develop tailored content for each.Lead Competitive Intelligence: Monitor the competitive landscape, synthesize actionable insights, and actively enable the field to confidently differentiate Zscaler's offerings and win deals.Drive Sales Enablement Programs: Build robust field tools—including battlecards, objection handlers, and targeted sales plays—that equip account teams to navigate complex buying cycles and accelerate revenue.Who You Are (Success Profile)You are relentlessly curious. The AI threat landscape moves faster than any analyst report. New attack techniques, new tools, new buyer anxieties — you stay ahead of all of it, form your own point of view, and bring that perspective to everything you build.You have the courage to be bold. You write competitive content with conviction. You take positions others hedge around and make sharp, arguable claims — then back them up — because that's what earns the attention of buyers who've heard every security vendor's story before.You care deeply. Whether it's a battlecard or a keynote narrative, you hold yourself to a standard of excellence. You believe precision builds trust — with buyers, sellers, and your team — and that sloppy work is the fastest way to lose credibility in a competitive market.You thrive in ambiguity and act like an owner — moving between strategy and execution with urgency and integrity, and holding yourself accountable to outcomes, not just outputs.You are a high-trust collaborator. Ambitious for the team, not just yourself. You build trust through candor, clarity, and a genuine commitment to shared outcomes.What We're Looking For (Minimum Qualifications)5+ Years of Specialized Marketing Experience: Requires 5+ years of experience in product marketing, competitive intelligence, or technical marketing for enterprise security, cloud, or SaaS, paired with a BS/MS in a STEM, Marketing, or a related field. Security & AI Domain Acumen: Broad familiarity with core enterprise security domains—including data security, cloud security, security operations, and threat detection—combined with a foundational understanding of AI/ML technologies to effectively position AI-driven solutions. Contested Market Positioning: Proven ability to develop sharp, highly differentiated messaging and competitive positioning for B2B security products across technical and leadership buying personas in active, contested markets. Impactful Sales Enablement: Demonstrated experience building robust sales enablement programs and field tools—such as battlecards, targeted sales plays, and persona-specific assets—that drive measurable field impact. Elite Communication Skills: Exceptional written, verbal, and presentation skills that display absolute precision on the page and complete confidence on the stage. What Will Make You Stand Out (Preferred Qualifications)Experience in marketing or competitive positioning for data security, CASB, SSE, or AI security — with familiarity across vendors such as Netskope, Palo Alto, CrowdStrike, or MicrosoftFamiliarity with AI data security, AI aseet discovery, AI access security, or AI runtime security — and the ability to connect these capabilities to real security operations and data governance challengesA track record of building field enablement content that sales teams actually use — sharp, credible, and built around how buyers think and buy#LI-Remote #LI-DS9Zscaler’s salary ranges are benchmarked and are determined by role and level. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations and could be higher or lower based on a multitude of factors, including job-related skills, experience, and relevant education or training.The base salary range listed for this full-time position excludes commission/ bonus/ equity (if applicable) + benefits.Base Pay Range$171,500—$235,000 USDAt Zscaler, we are committed to building a team that reflects the communities we serve and the customers we work with. We foster an inclusive environment that values all backgrounds and perspectives, emphasizing collaboration and belonging. Join us in our mission to make doing business seamless and secure.Our Benefits program is one of the most important ways we support our employees. Zscaler proudly offers comprehensive and inclusive benefits to meet the diverse needs of our employees and their families throughout their life stages, including:Various health plansTime off plans for vacation and sick timeParental leave optionsRetirement optionsEducation reimbursementIn-office perks, and more!Learn more about Zscaler's hybrid working model and benefits here.By applying for this role, you adhere to applicable laws, regulations, and Zscaler policies, including those related to security and privacy standards and guidelines.Zscaler is committed to providing equal employment opportunities to all individuals. We strive to create a workplace where employees are treated with respect and have the chance to succeed. All qualified applicants will be considered for employment without regard to race, color, religion, sex (including pregnancy or related medical conditions), age, national origin, sexual orientation, gender identity or expression, genetic information, disability status, protected veteran status, or any other characteristic protected by federal, state, or local laws. See more information by clicking on the Know Your Rights: Workplace Discrimination is Illegal link.Pay TransparencyZscaler complies with all applicable federal, state, and local pay transparency rules.Zscaler is committed to providing reasonable support (called accommodations or adjustments) in our recruiting processes for candidates who are differently abled, have long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support.