Marketing Director

Our company has been committed to advancing science for the treatment and prevention of HIV for more than 35 years. The HIV Business Unit is rapidly growing, with multiple marketed products, an investigational asset in late‑stage development, and a robust research pipeline. We are recruiting an experienced marketer to join the US HIV Marketing Team as Associate Director Scientific Strategy Daily Treatments. This role will lead key components of HCP scientific strategy, scientific engagement, thought‑leader strategy, and be responsible for translating scientific insights into commercial strategies for our HIV Daily Treatments portfolio. Key Responsibilities include, but not limited to the following: Lead end‑to‑end execution of medical education initiatives and supporting materials (branded and unbranded), including digital, live, and hybrid formats. Content Creation, Review & Deployment - Manage content creation and refinement in partnership with agencies-from concept through CRT review to deployment. Customer & Market Insights - Integrate customer insights, market research, and competitive intelligence into medical education needs assessment, planning, creation and execution. Innovation: Identify and champion innovation in the content, format and delivery channels (personal and non‑personal/digital) of promotional medical education strategies and tactics for use across the portfolio. KPI Tracking - Identify, track and share out leading and lagging success metrics aligned with therapeutic area goals and in accordance with company standards and policies. Project, Agency & Budget Management - Manage project timelines, agile backlogs, agencies, vendors, and budgets. Sales & Congress Engagement - Attend key sales meetings and national congresses, as needed. Compliance & Standards - Operate in full compliance with our company policies and standards. Scientific Strategy for HIV Daily Treatments Lead development of scientific narrative for HIV Daily Treatments in partnership with Medical Affairs, Outcomes Research, Global Marketing, HCP Marketing, and other stakeholders. Advance scientific narrative by integrating into brand strategy and working with cross‑functional teams to define and prioritize evidence needs that support clinical positioning; translate gaps into actionable evidence‑generation and advocacy plans. Continuously monitor emerging science, guidelines, and competitive data; educate marketing and engagement teams on key developments and ensure the scientific narrative and materials are updated accordingly. Scientific Leader and Organization Identification & Profiling: Responsible for identifying, mapping, and profiling national, regional, and emerging scientific leaders, clinical experts, and relevant society contacts across the US HIV treatment ecosystem including HIV Community; maintain a prioritized, dynamic KOL landscape aligned to brand and portfolio objectives, and surface relationship‑ and insight‑priorities to cross‑functional partners. Strategic Scientific Engagement & Planning: Design and execute strategic, compliance‑aligned engagement plans (external expert meetings, group input meetings, site visits, customer strategy sessions) that generate prioritized, actionable insights for our HIV Daily Treatment portfolio. Ensure engagements are explicitly linked to business questions and evidence needs; convert KOL input into clear recommendations for brand positioning, messaging, and evidence‑generation priorities. Medical Education & Speaker Development: Lead development of omnichannel medical education aligned to the scientific narrative and brand priorities; ensure content meets educational and compliance standards. Build and manage a U.S. HIV Treatment speaker bureau: identify faculty, oversee onboarding and training, and ensure speakers consistently reflect approved scientific platforms and messaging. Congress & Scientific Meeting Strategy: Develop and lead congress strategies to maximize scientific impact and insights capture across national, regional, and specialty meetings, including sponsorships, programming, and satellite activities. Coordinate logistics and stakeholder participation to ensure seamless execution and capture of strategic learnings. Insight Generation & Integration: Capture, synthesize, and operationalize realtime qualitative and quantitative insights from KOL interactions, GIMs, speaker feedback, and field inputs. Partner with Data & Analytics and Medical Affairs to triangulate HCP insights with clinical, real‑world, and outcomes data to inform brand strategy, evidence‑generation plans, and commercial tactics‑ensuring insights are documented, prioritized, and tracked to decision outcomes. Compliance, Quality & Vendor Management: Ensure all scientific engagement, speaker, and congress activities comply with internal policies, industry codes, and regulatory requirements. Oversee external vendor and agency relationships, ensuring quality deliverables, timelines, and budget stewardship. Qualifications Education: Bachelor's degree required; advanced degree (MBA, MPH, PharmD, MD, MS, or equivalent) preferred. Required Experience & Skills A minimum of 5 years of healthcare industry experience, including at least 3 years in strategic marketing or Scientific Leader facing role. Strong strategic acumen with proven ability to craft and advance compelling, evidence‑driven scientific narratives. Demonstrated success in building and maintaining high‑quality scientific relationships and networks within a therapeutic area. Excellent verbal and written communication skills; comfortable delivering presentations to senior leadership and external experts. Strong cross‑functional partnering skills and demonstrated ability to influence in a matrixed environment without direct authority. Experience managing external vendors/agency partners, with fiscal responsibility for budgets. Deep understanding of compliance and regulatory requirements governing scientific engagement and HCP‑facing activities in the U.S. Flexibility and readiness to travel for congresses, advisory meetings, and field engagements (including occasional weekends/evenings). A growth mindset, strong collaboration and business agility. Familiarity with omnichannel marketing and digital channel integration, as well as agile marketing process. Preferred Preferred HIV Treatment or related public health experience. Proven self‑starter with a hands‑on, results‑driven approach, proactively identifies opportunities, removes barriers, and delivers outcomes with minimal supervision. Ability to influence without authority and drive team towards common goals. Familiarity with omnichannel marketing and digital channel integration, as well as agile marketing process. Proven track record of designing and executing speaker programs, advisory boards, and congress strategies that align with business and scientific objectives. Proven ability to synthesize KOL insights into strategic recommendations that impact brand positioning, evidence generation, and commercialization. Required Skills Adaptability Adaptability Agency Management Brand Management Business Agility Business Growth Strategies Clinical Analytics Content Creation Creativity Cross‑Functional Leadership Customer Insights Digital Marketing Engagement Strategies Influencing Without Authority Insight Generation Market Intelligence Operational Compliance Partner Relationship Management (PRM) Product Launches Product Management Regulatory Compliance Sales Meetings Strategic Planning Strategic Research Strategic Thinking {+ 1 more} US and Puerto Rico Residents Only Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. We are proud to be a company that embraces the value of bringing together, talented, and committed people with diverse experiences, perspectives, skills and backgrounds. The fastest way to breakthrough innovation is when people with diverse ideas, broad experiences, backgrounds, and skills come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another's thinking and approach problems collectively. Learn more about your rights, including under California, Colorado and other US State Acts. As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics. As a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities. For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit: EEOC Know Your Rights EEOC GINA Supplement. Salary Range The salary range for this role is $142,400.00 - $224,100.00. This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employee's position within the salary range will be based on several factors including, but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, government requirements, and business or organizational needs. The successful candidate will be eligible for annual bonus and long‑term incentive, if applicable. Benefits medical dental vision healthcare and other insurance benefits (for employee and family) retirement benefits including 401(k) paid holidays vacation and compassionate and sick days More information about benefits is available at You can apply for this role through (or via the Workday Jobs Hub if you are a current employee). The application deadline for this position is stated on this posting. San Francisco Residents Only We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance. Los Angeles Residents Only We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance. Employment Details Employee Status: Regular Relocation: No relocation VISA Sponsorship: No Travel Requirements: 25% Flexible Work Arrangements: Hybrid Shift: Not Indicated Valid Driving License: No Hazardous Material(s): N/A Job Posting End Date:09/16/2026 Requisition ID:R414831PDN-a2a54ff6-d1c6-4f72-a1bf-3c9fa7faad8d Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre‑existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. #J-18808-Ljbffr