Social Media Manager (B2C Events)

$60,000 - $75,000 Base Salary + Performance Incentives Job Summary We are seeking a highly organized and creative Social Media Manager (B2C Focus) to lead all consumer-facing social media efforts for a national portfolio of home improvement events. This role is responsible for driving public attendance, engagement, and brand awareness through strategic content creation, multi-account management, and live event coverage. You will work closely with the B2B Social Media Manager , Marketing team, and senior leadership to ensure cohesive messaging across all audiences. This role reports directly to the Marketing Director and Senior Leadership . Key Responsibilities Own and execute all consumer-facing (B2C) social media strategy Drive attendance and engagement for all scheduled events Align content with overall marketing campaigns and show timelines Multi-Account Event Management Manage multiple social media accounts for different events and markets Track event schedules, locations, and promotional timelines Ensure consistent branding, messaging, and campaign execution across all shows Content Creation & On-Site Coverage Create engaging B2C content including: Event promotions, Short-form video (Reels, TikTok, etc.), Graphics and social posts Travel to events as needed to capture on-site content Collaborate with Operations and Marketing teams during live events Manage and support shared social media campaigns with exhibitors and vendors Encourage and incentivize clients to cross-promote events on their own channels Build relationships with exhibitors to expand organic reach and visibility Performance Tracking & Reporting Track engagement, reach, and audience growth across all platforms Analyze content performance and optimize strategy accordinglyli> Provide reporting by event and campaign performance Tools & Platform Management Use social media management tools such as: Sprout Social HubSpot Or similar platforms Manage scheduling, publishing, and performance tracking systems Work within CRM and marketing systems as needed Work alongside the B2B Social Media Manager to ensure aligned messaging across audiences Collaborate closely with the broader Marketing team on campaign execution Support integrated marketing initiatives across all shows Qualifications 2+ years of professional social media experience required Strong experience managing Facebook and Instagram (required) Experience managing multiple accounts or brands simultaneously Proficiency with social media management tools such as: Sprout Social HubSpot Or similar platforms Familiarity with CRM systems and marketing workflows Strong content creation and storytelling skills Video content creation experience is a strong plus Ability to work in a fast-paced, deadline-driven environment Strong organizational skills and attention to detail Willingness to travel for events as needed Reporting Structure Reports directly to the Marketing Director and Senior Leadership Works closely with: B2B Social Media Manager Marketing Team Operations Team (for live events) What We Offer Competitive salary ($60K-$75K) + performance incentives Full benefits package (Medical, Dental, Vision, 401k) Opportunity to travel and create live event content nationwide High-growth environment with strong creative ownership Direct impact on national event attendance and brand visibility About the Role This role is focused on bringing live consumer events to life through social media. You will play a critical role in driving public awareness and attendance by producing high-quality, engaging content across multiple markets before, during, and after each event. #J-18808-Ljbffr Nationwide Expos