Digital Content Specialist

Digital Content Specialist

H2M architects + engineers, a multidiscipline architectural, engineering, and environmental consulting firm based in NY, NJ, CT, and FL, is seeking a Digital Content Specialist to join our Corporate Communications team in Melville, NY. This position reports to the Marketing Manager - Communications and will work closely with the entire Marketing Team.

We're looking for a creative, digitally savvy professional to lead our social media presence and digital content across our website and platforms. You'll be the point person for all things social and digital, developing campaigns, managing content, coordinating website updates, and ensuring our online presence is fresh, engaging, and aligned with our brand.

You'll work closely with our Communications Specialists, Multimedia team, SEO consultant, and Director of Marketing to keep our digital footprint dynamic and purposeful. This is a great opportunity for someone who thrives on owning their space, brings new ideas to the table, and makes things happen.

Job Responsibilities

• Develop digital content strategies aligned with short-term and long-term marketing goals in collaboration with the Director of Marketing and Communications Manager
• Develop and maintain a social media content calendar aligned with business priorities, firm initiatives, and market activity
• Research industry trends and competitor activity to ensure our content stays relevant, timely, and competitive
• Stay current on digital media trends, platform updates, and best practices to keep our content strategy fresh and competitive
• Bring forward creative ideas for improving website engagement, digital storytelling, and social media performance
• Under the direction of the Communications Manager, own and manage our social media presence across all platforms using Hootsuite
• Develop creative campaigns, identify trends, and bring forward proactive ideas that elevate our brand
• Monitor and respond to audience engagement across social media platforms in a timely and professional manner
• Collaborate with Communications Specialists to source content, stories, and project highlights for social media and digital platforms
• Attend firm events such as groundbreakings, ribbon cuttings and other milestones to capture photo and video content for social media and digital platforms, coordinating with the Multimedia team for postproduction
• Write and edit compelling digital content including social media posts, website pages, project case studies, service descriptions, and other online resources
• Transform technical information into accessible, engaging content for our target audiences including clients, potential clients, partners, and agencies
• Create, publish, and manage engaging content across social media, the website, and other digital platforms ensuring consistency in brand voice, style, and tone
• Support creation of multimedia content including text, imagery, and video assets for digital platforms
• Coordinate with the Multimedia team on implementation of content changes in WordPress and ensure updates go live accurately and on time
• Serve as the point person for coordinating website content updates across our 500+ page site
• Schedule, prioritize, and track updates in collaboration with the Director of Marketing, Communications Specialists, and Multimedia team
• QA all website content before and after updates go live
• Conduct regular reviews of website content to identify outdated or underperforming pages and coordinate updates accordingly
• Work with our SEO consultant to ensure all digital content incorporates keyword strategy and SEO best practices to maximize reach and search visibility
• Monitor and analyze web traffic, social media metrics, and content performance, identifying best practices and providing recommendations for improvement

Education and Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, Journalism, or related field
• 5–7 years of experience in social media management, digital content, or a related role
• Proven experience managing social media platforms professionally across multiple channels
• Experience with social media management tools (Hootsuite experience strongly preferred)
• Strong writing and editing skills with the ability to adapt content for different platforms and audiences
• Ability to translate technical or complex information into clear, accessible, and engaging content
• Solid understanding of SEO principles and how to incorporate keywords naturally into digital content
• Highly organized with strong project management skills and ability to manage multiple priorities simultaneously
• Self-starter who takes initiative, brings ideas forward, and doesn't wait to be told what to do
• Meticulous attention to detail and commitment to accuracy and quality
• Collaborative team player who works well across departments and with diverse stakeholders

Preferred Qualifications

• Experience in professional services, A/E/C industry, or B2B environment
• Familiarity with WordPress or similar content management systems
• Experience developing social media campaigns from concept to execution
• Knowledge of social media analytics and performance reporting
• Graphic design skills or familiarity with Canva or similar tools
• Experience with web analytics tools such as Google Analytics

The compensation range for this role is $24-65/hr. The employment offer may deviate from this published range based on a variety of factors, including but not limited to, experience, specialty, knowledge, education, geography and/or related certifications – not related to any applicant's characteristics protected by local, state or federal law. Note: The salary or hourly rate indicated does not include other forms of compensation or benefits.

About H2M: While we have grown into a large firm over the past 90 plus years, we remain dedicated to preserving our small company connections. It is our intention to always stand as one H2M with a mission that is built around:

• Our People: It's our people that create our culture, execute our projects, service our clients, support our communities, and help make our company a great place to work.
• Our clients: Our clients are "why" we exist as an organization. We have the experience, expertise, and skillsets that our clients do not have yet are needed to solve the problems of the built environment.
• Our communities: We commit to creating a safe environment that fosters thriving and healthy communities through our contributions and support for numerous charitable, educational, and community-based causes and organizations.

At H2M, we're more than just the services we provide. We are a team of over 500 professionals with the knowledge, ability, and desire to create something truly impressive. When we ask for the best of you, it is right to ask for the best of the company. Your growth is our growth. Your success is our success. We are in this mission together, so let's see it through together. Our Benefits H2M continuously strives to provide our employees and their families a comprehensive benefit experience surrounding their physical and financial well-being. We offer healthcare and wellness benefits, 401(k) retirement savings with up to 6% employer matching contributions with 100% vesting schedule, annual and spot bonus performance programs, flexibility and paid time off. We also offer tuition assistance for continuing education & professional licensure, student loan debt repayment program, technology allowance and excellent professional development programs that are custom designed for employees at all levels. H2M continually supports their employees through different Employee Resource Groups, such as Diversity and Inclusion, Sustainability, Women's Initiative and Young Professionals. Equal Opportunity H2M is proud to be an equal opportunity workplace committed to equal employment opportunity regardless of race, creed, color, religion, ancestry, sex, age, national origin, marital status, citizenship status, physical or mental disability, sexual orientation, gender identity and/or expression, genetic information, pregnancy status, childbirth, related health conditions or reproductive decisions, status as a protected veteran or any other characteristics protected by Federal, State or local law. Women, minorities, individuals with disabilities, and veterans are encouraged to apply. Come for the job, stay for the challenge! EOE/M/F/D/V