Social Media Manager, Blink

Social Media Manager – Overview The Social Media Manager oversees execution across Blink's owned organic social media channels, leveraging AI‑powered tools and data‑driven insights to optimize content creation, publishing, and performance. This role combines strategic thinking with hands‑on execution, using emerging technologies to scale community engagement, automate workflows, and deliver measurable business impact. Key Responsibilities Social Channel Development & Execution Lead day‑to‑day operations of organic social media channels Identify and optimize platform‑specific content strategies for maximum reach and engagement Lead competitive analysis and trend monitoring across the social landscape Define and track KPIs for measuring social media effectiveness Content Creation & Management Manage content calendar development, scheduling, and publishing across all platforms Lead development of platform‑specific organic content (text, image, video, stories) Support content development and strategy for social commerce channels, including TikTok Live and TikTok Shop, in partnership with sales teams Ensure consistent brand voice and messaging across all content Support external vendor content creation and planning Drive creative innovation and best practices across platforms Community Engagement Develop and execute comprehensive community management strategy across Instagram, TikTok, YouTube, and Facebook Lead day‑to‑day community engagement leveraging AI‑powered response suggestions and sentiment monitoring Identify and create engagement opportunities through proactive community outreach Build and maintain relationships with key community members and brand advocates Monitor and optimize community health metrics and engagement rates Analytics & Performance Optimization Develop and maintain reporting frameworks, enhancing and iterating with AI Monitor and analyze organic social media performance metrics Provide actionable insights and optimization recommendations Use AI‑powered social listening tools to track brand sentiment and conversations Present strategic findings and recommendations to leadership Cross‑Functional Leadership Partner with marketing teams (paid media, PR, brand, product) to support integrated campaigns and sales Collaborate with sales and customer service for social support initiatives Guide content strategy across teams and channels Mentor team members on social best practices and execution Drive alignment across stakeholders and workstreams Qualifications Basic Qualifications 4+ years of marketing experience Experience using data and metrics to drive actionable insights at scale Experience coordinating cross‑functional inputs, meeting deadlines, and effectively managing competing priorities Proven track record of growing social channels and driving measurable business outcomes Experience with or strong interest in leveraging AI tools for content creation, analytics, and workflow automation Experience with social media management platforms, analytics tools, and AI‑powered marketing technologies Strong understanding of platform algorithms, trend spotting, content optimization, and community building Preferred Qualifications Track record of process innovation and efficiency improvements through technology adoption Familiarity with generative AI platforms for marketing applications Background in A/B testing and performance experimentation Benefits Amazons offers comprehensive benefits, including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at Base salary range: $120,500.00 – $163,000.00 USD annually. Amazon is an equal‑opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Los Angeles County applicants: Job duties for this position include working safely and cooperatively with other employees, supervisors, and staff; adhering to standards of excellence despite stressful conditions; communicating effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and following all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgement, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. #J-18808-Ljbffr