SEO Strategist

Company Description Kanbar Digital specializes in transforming marketing into a scalable growth engine by bridging fragmented data and crowded channels with clarity and execution excellence. With extensive experience across industries like CPG, Health & Fitness, Sports, and Automotive, we tailor strategies to align with customer behaviors and business objectives. Our integrated teams leverage media, creative, data, and analytics to deliver measurable outcomes and sustainable success. At Kanbar Digital, we empower businesses to move from reactive to intentional growth, creating value through connected systems and meaningful insights. Role Description This is a full-time hybrid role based in San Diego, CA, with the flexibility for partial remote work. As an SEO Strategist, you will develop, execute, and optimize search engine strategies to enhance online visibility and drive organic traffic. Day-to-day tasks involve conducting keyword research, performing SEO audits, implementing on-page optimization, managing link-building campaigns, and analyzing web analytics data to provide actionable insights. You will collaborate with cross-functional teams to ensure SEO best practices are integrated across content and marketing initiatives. Responsibilities: Manage and Support 5–8 Clients Develop and execute comprehensive SEO strategies aligned with client business goals Conduct advanced keyword research, competitive analysis, and search opportunity mapping Lead on-page optimization initiatives including title tags, meta descriptions, internal linking, and content optimization Conduct technical SEO audits and collaborate with development teams to resolve crawl, indexing, and performance issues Analyze website performance using tools such as Google Analytics, Google Search Console, and SEO platforms Identify opportunities for content growth, site architecture improvements, and search visibility expansion Guide and support execution of off-page SEO initiatives including link acquisition and digital PR opportunities Collaborate with the content, paid media, and marketing teams to align SEO initiatives with broader campaign strategies Provide strategic insights and performance reporting to clients and internal stakeholders Stay up‑to‑date on industry trends, algorithm updates, and evolving SEO best practices Qualifications Proficiency in Keyword Research and On-Page SEO to optimize website content and improve search engine rankings. Experience conducting in-depth SEO Audits to identify opportunities and weaknesses in website performance. Strong knowledge of Link Building strategies and techniques to enhance domain authority and organic traffic. Expertise in Web Analytics and reporting to measure performance, identify trends, and guide strategy adjustments. Familiarity with SEO tools such as Google Analytics, Google Search Console, and SEO software like SEMrush or Ahrefs. Collaborative mindset with excellent communication skills for cross-functional team coordination. A passion for staying updated on the latest SEO trends, algorithms, and best practices. Bachelor’s degree in Marketing, Business, Communications, or a related field preferred. Requirements: 5-7 years of experience in SEO or organic search strategy Bachelor’s degree in Marketing, Computer Science, or a related field Strong knowledge of technical SEO, on-page optimization, and search ranking factors Experience conducting technical audits and implementing SEO recommendations Proficiency with tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, or similar platforms Ability to interpret performance data and translate insights into strategic recommendationsStrong communication skills with the ability to present strategy and performance insights to clients Ability to manage multiple projects and priorities in a fast‑paced environment Salary: $75,000-$90,000 per year, commensurate with experience. #J-18808-Ljbffr