Sr. Digital Marketing Specialist

Are you a dynamic and strategic innovator who develops and executes a forward-thinking digital marketing strategy? Do you want to be part of a creative, data-driven group tackling unique marketing challenges and audiences that result in WOW? With almost 40 years in business, we turn What-Ifs into What-Matters as we embrace our agency’s rally cry, focusing on results rather than fluff. Our company has long-term client relationships (our oldest client has been with us since DAY 1) because we deliver results. The same goes for our employees. We have a team of extremely talented people that have made BC their work home for a long time. If you are looking for a place that encourages and pushes growth and rewards you for performance, Brandner won’t disappoint. About the Role The Senior Digital Marketing Manager will be responsible for supporting the execution and optimization of comprehensive digital marketing strategies across multiple platforms for clients, delivering high-performing campaigns, analyzing data to optimize results, and staying abreast of industry trends to ensure clients achieve their marketing goals, while collaborating closely with account managers and creative teams to deliver impactful client solutions. Responsibilities Provide tactical expertise to drive digital marketing strategies. Collaborate with digital marketing team members. Forge powerful partnerships and strengthen the reputation as the go-to agency for building industry leaders. Key Responsibilities Strategic Planning & Campaign Execution Support development and implementation of data-driven digital marketing strategies aligned with client objectives, including paid media (PPC, social advertising, media buying, sponsorships), search and discovery (SEO, AI optimization), web analytics and conversion (behavior analysis, customer journeys, conversion rate optimization), and email marketing support as needed. Assist with cross-channel strategic planning and leveraging of platform and technology integration. Collaborate with account teams to understand client needs and translate them into actionable digital marketing plans. Continually assess new channels, tools, and approaches to strengthen our clients’ digital footprint. Manage campaign budgets, allocate resources effectively, and track performance against key metrics. Monitor and optimize campaigns in real-time based on data insights, ensuring maximum ROI. Data Analysis and Reporting Analyze campaign and web performance data using tools like Google Analytics, Adobe Analytics, Google Search Console, Google Ads, Microsoft Advertising, Hotjar, Semrush, and social media analytics platforms. Identify trends and patterns to inform future marketing strategies. Client Management Support strong client relationships by proactively communicating campaign progress, addressing concerns, and presenting results clearly. Participate in client meetings to discuss strategy, campaign updates, and performance metrics. Industry Expertise Stay updated on the latest digital marketing trends, technologies, and best practices. Proactively identify new opportunities to leverage emerging digital marketing tools and platforms. Qualifications Bachelor’s degree in Digital Marketing or related field 5+ years’ experience in digital marketing A minimum of four years’ experience developing, managing, and implementing paid digital marketing and paid social campaigns Agency experience highly preferred Up-to-date and highly knowledgeable of digital marketing channels, technologies, and tactics, both at a strategic level and in implementation Experience interpreting analytics reports and producing actionable insights Proven results in effective campaign management and implementation leading to achieving set target objectives In-depth experience using various digital marketing platforms and tools (Google Ads, Microsoft Advertising, Hotjar, Semrush, Google Analytics, Google Tag Manager, Meta Ads Manager, LinkedIn Campaign Manager, Pinterest Ads Manager, CMS integration) Experience with email marketing and automation platforms including Marketo, Eloqua, and HubSpot preferred Knowledge of data protection regulations and ensuring data compliance (GDPR, CASL, CCPA, etc.) B2B marketing experience preferred Understand and apply user interface/experience best practices Experience and demonstrated ability blending analytical and creative thinking Excellent attention to detail with strong troubleshooting and analytical skills Some familiarity with basic HTML a plus Highly knowledgeable of SEO principles Proven written, verbal, analytical, and communication skills Work independently as well as in a collaborative, fast-paced in-office, team-oriented environment. Why Join our Company… Work with iconic brands shaping the future of the building products industry. Join a collaborative – family-oriented, culture-forward agency that values innovation, insight, and integrity. A vibrant and supportive work environment where innovation and creativity are encouraged and lived out. Competitive salary and bonus structure. Medical, dental, and vision insurance. 401(k) plan with company match. PTO + off between Christmas and New Year’s Sick leave Career growth in a respected agency with deep industry roots. #J-18808-Ljbffr Brandner Communications