Product Manager, Data Activation

Resonate is a leading provider of high‑quality, AI‑powered consumer data, intelligence, and technology, empowering marketers to create a more personalized world that increases customer acquisition and lifetime value. Our SaaS platform, Ignite, and our Data‑as‑a‑Service (DaaS) offerings provide unparalleled insights into consumer motivations, values, and behaviors, enabling our clients to connect with their target audiences in more meaningful and effective ways. We are a dynamic and fast‑growing company seeking passionate and innovative individuals to join our team! Most product roles in AdTech put you on the receiving end of a strategy someone else built. This one doesn’t. At Resonate, we help enterprise brands understand not just who their customers are, but why they behave the way they do. Our Data Activation business is responsible for getting that proprietary consumer intelligence into every platform where our clients buy media and make decisions – DSPs, SSPs, Walled Gardens, CTV platforms, Retail Media Networks, Identity Providers, and Data Platforms. This role owns both the strategy and the execution of that. You’ll partner directly with the group VP to develop and refine the Data Activation roadmap – then own it end‑to‑end from there. If you’ve spent years in AdTech, have a point of view on how data activation infrastructure should be built, and want to actually build it, this is the role. What this role is You’re not just turning a roadmap into tickets. You’re helping to shape the roadmap, then making sure it ships – productizing how Resonate connects to partners, automating the workflows that make activation reliable at scale, and serving as the day‑to‑day point of accountability for the Data Activation build. Your scope covers the infrastructure, tooling, and frameworks that allow Activation Ops, Customer Success, and Engineering to deliver predictably. What you build here will still be running when you look back on it. What you’ll be doing Partnering with the group VP to develop, refine, and then own the Data Activation product roadmap end‑to‑end – translating strategy into business cases, functional requirements, user stories, and acceptance criteria, and running all sprint ceremonies and artifacts in Jira. Building and owning the productized partner integration platform for partners such as LiveRamp, The Trade Desk, Blockgraph, DSP/SSP connectors, and direct social media activation endpoints – defining the integration architecture, intake template, data flows, and rollout playbook so that onboarding a new partner is a repeatable motion, not a custom project. Contributing functional requirements, data models, and acceptance criteria to the next‑gen API and MCP target state architecture, in close partnership with Engineering and Product leadership. Owning activation product operations – taxonomy approval, segment QA, partner certification workflows, and the day‑to‑day cadence that keeps audience delivery reliable at scale. Instrumenting every launch with measurable success criteria and translating post‑launch findings into the next investment decision. Serving as the product point of contact for Customer Success, Sales, and Solutions Engineering – providing feasibility assessments and equipping those teams with the positioning and proof points they need to grow and retain Data Activation revenue. Evaluating and prioritizing inbound requests, upholding the roadmap against ad‑hoc commercial pressure, and escalating trade‑off decisions with a clear point of view. What we’re looking for You’ll need Substantial product management experience in the digital advertising or streaming ecosystem, with a focus on audience creation, identity, and data distribution – you’ve done this long enough to have seen things go wrong and know why. Demonstrated experience with partner integrations – DSP/SSP connectors, identity providers, or data collaboration platforms – owning or contributing meaningfully to the full process from scope through delivery. Solid working knowledge of identity resolution concepts: HHID, UID2, MAID, HEM, identity graphs, and how the major identity provider workflows function. Hands‑on experience with platforms such as The Trade Desk, LiveRamp, Adobe Experience Platform, Salesforce CDP, Google DV360, Meta, or Clean Rooms. Deep knowledge of programmatic advertising workflows – media planning and buying, audience activation, taxonomy management, and measurement. The technical fluency to participate substantively in API design and integration architecture discussions – you can read and reason about data flow schematics and integration diagrams. Expert‑level ability to write product specs, user stories, and acceptance criteria and keep a backlog clean and well‑sequenced in Jira. Strong async communication habits – you make your work visible, keep stakeholders informed without being chased, and write clearly. Strong signals Experience with CTV, Retail Media Networks, or Walled Garden activation workflows. Familiarity with clean room environments and data collaboration platforms. A track record of building repeatable frameworks out of what were previously one‑off processes. Comfort using AI tools to interrogate data and translate findings into product decisions; SQL and scripting are nice to have, not required. Who does well here You have genuine opinions about how data activation infrastructure should be built – and you’re used to defending them with evidence. You’re as comfortable in a sprint refinement session as you are in a roadmap conversation with a VP, and you know how to tell the difference between a genuine strategic shift and a tactical distraction. You execute with precision and you understand why it matters – not just what’s shipping, but what downstream effect it has on partners, customers, and the business. You’d rather build the structure than wait for it, and you’re energized by operating in a space where what you build has real, visible impact. Why Resonate Real strategic input into a product area that’s central to how Resonate delivers and grows – not a role that’s handed a roadmap and told to execute. A company past the early‑stage chaos, with serious enterprise customers, a clear direction, and enough scale to make the work meaningful. Direct partnership with senior leadership – you’ll be shaping the roadmap, not just shipping it. A remote‑first environment with genuine flexibility and occasional travel for company and client events. The kind of place where good work is visible and compounds. If this sounds like the role you’ve been looking for, we’d love to talk. At Resonate, we care about more than your experience on paper. We look for teammates who bring the right mindset and ways of working to help us do great work, together. The Resonators who thrive here embody these qualities: Proactive Problem‑Solving: You spot challenges early and take initiative to solve them. Ownership: You take initiative, follow through, and hold yourself accountable. Collaboration: You value working with others and building strong, respectful relationships. Adaptability: You stay steady through change and adjust when needed. Growth Mindset: You’re open to learning, feedback, and trying new things. Customer Focus: You keep the end user in mind and aim for impact. Clear Communication: You express ideas simply and listen to understand. Integrity & Empathy: You act with honesty and consider the people around you. Strategic Thinking: You focus on what matters most and work with purpose. Drive: You show up motivated and ready to move things forward. Readiness: You bring the skills to contribute meaningfully from day one. These attributes are the foundation of how we work and grow together! Besides the opportunity to work alongside smart, fun, and hard‑working colleagues at Resonate, you’ll also enjoy uncapped growth potential, the chance to have a meaningful impact on the company, and the opportunity to work on cutting‑edge, AI‑powered marketing data and identity solutions that are forever changing the industry. From a competitive 401(k) match to an Open PTO policy that encourages real time off, we’re committed to creating an environment where our team members can thrive both inside and outside of work. Our comprehensive benefits package is designed to meet the diverse needs of our employees and their families. A full list of benefits is shared with candidates following their initial conversation with our HR team, so you’ll have a clear understanding of the support and resources available to you as part of the Resonate team. Location At Resonate, we take a remote‑first approach to work, offering a flexible environment that empowers our team to collaborate seamlessly across different locations. While we embrace remote work, we also encourage thoughtful and intentional in‑person collaboration to foster connection and teamwork when needed. Whether you’re working from home or joining us in one of our state‑of‑the‑art offices, you’ll have the tools and resources you need to succeed. Resonate is headquartered in Reston, VA, with offices in New York City and Washington, D.C. Our EEO Statement Resonate is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. #J-18808-Ljbffr