Communications Strategist

Communications Strategist

The Communications Strategist position requires an individual with the ability to reach key audiences and stakeholders through strategic communication tactics, in alignment with the Forward strategic plan. Additionally, the position will support campus partners in their marketing and communications needs, achieving objectives and outcomes that reinforce the University's Forward strategic plan, both internally and externally. The position is responsible for interfacing with campus partners to clearly understand their objectives and outcomes, recommending appropriate communication and public relations strategies and tactics.

Responsibilities include:

• Act as liaison between the Office of Marketing and Communications and assigned University colleges and departments for marketing and communications needs.
• Develop communications in alignment with institutional and campus partners' objectives, effectively reaching key audiences in elevating the institution's reputation.
• Consult with and advise campus partners regarding project and communications objectives and outcomes.
• Work collaboratively with web developers, graphic designers, photographers, videographers, writers, social media team and advertising director on projects.
• Analyze results to determine effectiveness and refine future projects.

Marketing Project Manager

• Direct projects while meeting multiple deadlines that result in client satisfaction, maintaining quality control and consistent standards, conveying clearly the University's image.
• Establish project timelines, clearly communicate those to all collaborators, and ensure projects remain on schedule to ensure deadlines and project goals are met.
• Input and correctly utilize the department's project management system to facilitate work and collaboration with marketing team members, including web, graphic design, social media, media relations, photo/video and other staff.

Media Relations

• Serve as member of the team that supports media requests. Work with appropriate faculty and staff to coordinate media interviews. Respond to media requests. Write and send press releases, as needed. Monitor media coverage.

Copywriter

• Create compelling copy across multiple mediums that clearly communicates client and University objectives in a manner that appeals to defined audiences. This includes effective email copy and subject lines, clear and concise website copy, and messages for digital screens, social media and other platforms across campus. Evaluate copy against University and Associated Press standards and ensure copy this is free of grammar and style errors.

Other duties as assigned.

The following Degree is required:

• Bachelor's degree required

The following Degree is preferred:

• Bachelor's degree in journalism, public relations, marketing, advertising, or communications-related field preferred.

The following Experience is required:

• 3 years of marketing, communications and/or journalism experience

The following Experience is preferred:

• Professional marketing/communications experience in a higher education setting

Knowledge, Skills, and Abilities

• Excellent oral and written communication skills including demonstrated experience across various communication channels, including copywriting, ghost writing, and website copy, email, social media and/or print marketing materials
• Ability to collaborate as part of a team
• Ability to work with various constituency groups across a broad landscape of stakeholders
• Ability to recommend appropriate marketing and communications tactics for desired goals and outcomes
• Broad understanding of marketing and communications principles; familiarity and proven abilities with various media options including print production and electronic methods, particularly email marketing
• Strong copy writing skills with knowledge of AP style; collaborative work style; strong interpersonal and organizational skills
• Ability to meet timely and crucial deadlines; manage multiple projects simultaneously; must have initiative, creativity and decisiveness
• Demonstrated ability and interest in continuously learning new, advanced technologies
• Demonstrated understanding of media/newsrooms
• Understanding of higher education preferred

Deadline to Apply: August 4, 2026

Required Application Materials & Evaluation

• Experience must be fully documented on the official application.
• The application will be used to evaluate if candidates meet the minimum requirements for the position and for consideration when determining starting pay rate.
• Experience requirements are inclusive of relevant professional experience, or experience attained through relevant internships, co-ops, student employment positions, or graduate assistantships.

Uploads

• Required: Resume (for supplemental information only)
• Optional: Cover Letter

Essential Requirement: Work Authorization

BGSU does not offer H-1B or other work authorization visa sponsorship for this position. Candidates must be legally authorized to work in the United States at the time of hire and maintain work authorization throughout the employment term.