Chief Marketing Officer (CMO)

Job Description

Job Description

About the Role

Education View Magazine is seeking an innovative and growth-focused Chief Marketing Officer (CMO) to lead the company's global marketing strategy, brand positioning, audience growth, and revenue-generating campaigns.

As a member of the executive leadership team, the CMO will be responsible for building brand awareness, driving lead generation, increasing readership, expanding strategic partnerships, and supporting advertising and sponsorship revenue growth.

Key Responsibilities

Strategic Marketing Leadership

• Develop and execute a comprehensive global marketing strategy aligned with company objectives.
• Strengthen brand positioning across education, technology, and business sectors.
• Identify market trends, audience insights, and growth opportunities.
• Lead annual and quarterly marketing planning initiatives.

Brand Development

• Ensure consistent brand messaging across all platforms and channels.
• Enhance the magazine's reputation as a trusted thought-leadership publication.
• Manage brand identity, public relations, and corporate communications.
• Oversee brand campaigns, awards programs, and special industry features.

Digital Marketing & Audience Growth

• Drive website traffic, subscriber growth, and audience engagement.
• Lead SEO, content marketing, email marketing, social media, and paid advertising strategies.
• Optimize conversion funnels and customer acquisition campaigns.
• Develop audience segmentation and retention strategies.

Revenue & Partnership Growth

• Collaborate with sales teams to generate qualified leads.
• Support sponsorship, advertising, and partnership initiatives.
• Develop co-marketing campaigns with universities, educational institutions, and edtech organizations.
• Create marketing programs that contribute directly to revenue growth.

Team Leadership

• Build and manage a high-performing marketing team.
• Establish KPIs and performance metrics for all marketing functions.
• Mentor managers and future leaders within the organization.
• Foster a culture of creativity, accountability, and innovation.

Analytics & Performance Management

• Monitor campaign effectiveness through data-driven reporting.
• Manage marketing budgets and ROI analysis.
• Utilize analytics platforms to improve decision-making and campaign performance.
• Present marketing performance updates to executive leadership.

Qualifications

Required

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• 8+ years of progressive marketing leadership experience.
• 5+ years in a senior leadership or executive marketing role.
• Proven success in digital marketing, brand management, and business growth.
• Strong understanding of SEO, social media, content strategy, and lead generation.
• Excellent communication and leadership skills.

Preferred

• MBA or Master's degree.
• Experience in media, publishing, education, or B2B marketing.
• Experience managing global marketing campaigns.
• Familiarity with CRM, marketing automation, and analytics platforms.

Key Performance Indicators (KPIs)

• Brand Awareness Growth
• Website Traffic & Engagement
• Subscriber Growth
• Lead Generation
• Sponsorship Revenue Contribution
• Marketing ROI
• Social Media Growth
• Customer Acquisition Cost (CAC)
• Partnership Development Success

Compensation & Benefits

• Competitive Executive Salary
• Performance-Based Bonuses
• Leadership Incentive Programs
• Flexible Work Environment
• Professional Development Budget
• Global Networking Opportunities
• Health & Wellness Benefits
• Career Growth and Equity Opportunities

Why Join Education View Magazine?

• Lead marketing for a rapidly growing international education publication.
• Work with influential educators, innovators, and business leaders.
• Shape the future of educational thought leadership and digital media.
• Build a global brand with meaningful industry impact.
• Drive measurable growth and innovation in a dynamic environment.