Consultant, Digital Marketing

Overview Digital Marketing contributes to Cardinal Health by driving growth through data‑driven strategies and campaigns that advance business objectives and enhance customer insight across all digital channels. The team creates compelling marketing programs that drive revenue and sales, while continuously evaluating emerging technologies and providing thought leadership to optimize performance and innovation. Responsibilities Operate within the Pharmaceutical and Specialty Solutions segment, supporting digital campaigns for pharmaceutical businesses. Work with marketing, cross‑functional business teams and outside vendors to develop and execute effective, relevant, and measurable email and digital marketing campaigns. Build awareness, nurture qualified leads, and track campaign ROI. Understand business objectives and recommend campaign, automation, and AI‑enabled tactical approaches across digital channels. Work with all stakeholders to execute campaign work to support business objectives. Design, build, and optimize automated email campaigns and complex customer journeys within Salesforce Marketing Cloud and/or Account Engagement (Pardot), using segmentation, behavioral triggers, personalization, and A/B, multivariate testing. Leverage marketing automation capabilities to support lead scoring, lead nurturing, and lifecycle progression in alignment with sales and business goals. Support the use of AI‑driven tools and capabilities (e.g., predictive insights, generative content, send‑time optimization, audience recommendations) to improve campaign performance and operational efficiency. Update and manage content within enterprise‑level Content Management Systems like Adobe Experience Manager. Analyze campaign and automation performance using analytics, exploring how AI can be used for assisted insights; provide regular reporting and data‑driven, actionable recommendations for optimization. Manage day‑to‑day vendor and agency relationships supporting digital marketing execution, automation, and AI‑enabled tactics such as paid media, AI search, AEO/SEO, social, programmatic, and display advertising. Collaborate with Site Operations and Analytics teams to ensure digital experiences and automated journeys adhere to best practices for AEO/SEO, accessibility, mobile responsiveness, data quality, and privacy compliance. Produce weekly or monthly reports that analyze and report on email marketing performance and effectiveness, draw conclusions, and develop recommendations for improvement. Hybrid work schedule; ability to be on‑site in the Dublin office 1 day/week is required. Qualifications Bachelor’s degree in a related field, or equivalent work experience. 3+ years of experience in related fields; 2‑5 years of hands‑on digital marketing experience, either in‑house or at an agency, with a strong focus on technical execution and optimization. Proven experience executing and optimizing email communications and customer journeys through enterprise marketing automation platforms is required. Analytically driven, with the ability to interpret complex data sets, understand and report on digital marketing metrics across all channels, and translate insights into technical and strategic recommendations. Experience supporting answer engine optimization, search engine marketing and social marketing campaigns is preferred. Solid project management skills and inter‑departmental coordination skills. Strong verbal and communications skills. Highly motivated with ability to adapt to change. Technical Skills and Platforms Proficiency with Salesforce Marketing Cloud (SFMC) and/or Account Engagement (Pardot): Journey Builder, Email Studio, Automation Studio, segmentation. Experience with Salesforce Sales Cloud for lead management and reporting integration. Proficiency in HTML/CSS for email and web content editing/troubleshooting. Experience with an enterprise‑level CMS for website updates and content deployment. Familiarity with AEO/SEO tools such as Conductor for keyword research and technical SEO analysis. Experience with Adobe Analytics for data extraction, analysis, and dashboard creation. Knowledge of A/B testing and conversion rate optimization tools and methodologies. Understanding of data privacy regulations (GDPR, CCPA) and their impact on digital marketing. Compensation and Benefits Anticipated salary range: $80,900 - $103,950. Bonus eligible: No. Benefits: Medical, dental and vision coverage; Paid time off; Health savings account; 401(k) savings plan; Flexible spending accounts; Short‑ and long‑term disability coverage; Work‑life resources; Paid parental leave; Healthy lifestyle programs; myFlexPay. EEO Statement Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. Cardinal Health is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law. #J-18808-Ljbffr Cardinal Health