Morgan Stanley at Work Marketing, Assistant Vice President

Assistant Vice President- Morgan Stanley At Work Marketing

The Assistant Vice President- Morgan Stanley at Work Marketing will be responsible for driving multi-channel digital marketing driving deeper engagement during the participant's lifecycle. These effort tie to lead warming and overall engagement of products and services available to employees that receive Morgan Stanley at Work's corporate services across stock plan, financial wellness and more. This individual's efforts will be directly connected to key strategic communications to establish and build relationships with employees receiving workplace benefits from Morgan Stanley at Work. This individual will serve as the lead marketer for various campaigns and will lead the execution related to positioning, messaging, channel mix & measurement/attribution.

Principal Areas of Responsibilities:

• Define cross-channel campaign strategy on across B2C audiences for various programs and initiatives.
• Partner cross-functionally to implement omnichannel tactics to engage key customer segments.
• Drive best-in-class growth and communications across the customer journey utilizing modern tools and AI.
• Synthesize data insights across customer demographics and web analytics to optimize engagement touchpoints and improve conversion.
• Tap into customer insights and competitive intelligence to inform the go-to-market strategy and over time, improve adoption tactics.
• Actively engage with key stakeholders throughout the organization including technology, legal, compliance, risk, field communications, and other corporate marketing teams to ensure alignment and deliver on key business initiatives.
• Evangelize the marketing experiences and associated journeys with internal stakeholders and key business partners.

Knowledge and Skills Required:

• Undergraduate degree required
• A minimum of 5 years of marketing and/or communications experience within financial services
• Experience leading marketing campaigns, both strategic direction and execution
• Agency experience is a plus (account management or strategy)
• Knowledge and passion for understanding the customer journey and client insights
• Solid analytical and leadership skills
• Excellent interpersonal, collaboration, client focus and organizational skills
• Strong ability to communicate & present to large audiences
• Ability to simultaneously manage and prioritize multiple engagements
• Knowledge of legal and compliance policies related to financial service industry a plus
• Experience with leveraging multiple marketing channels
• Excellent written and verbal communication skills

What You Can Expect From Morgan Stanley:

At Morgan Stanley, we raise, manage and allocate capital for our clients – helping them reach their goals. We do it in a way that's differentiated – and we've done that for 90 years. Our values - putting clients first, doing the right thing, leading with exceptional ideas, committing to diversity and inclusion, and giving back - aren't just beliefs, they guide the decisions we make every day to do what's best for our clients, communities and more than 80,000 employees in 1,200 offices across 42 countries. At Morgan Stanley, you'll find an opportunity to work alongside the best and the brightest, in an environment where you are supported and empowered. Our teams are relentless collaborators and creative thinkers, fueled by their diverse backgrounds and experiences. We are proud to support our employees and their families at every point along their work-life journey, offering some of the most attractive and comprehensive employee benefits and perks in the industry. There's also ample opportunity to move about the business for those who show passion and grit in their work.

Expected base pay rates for the role will be between 85,000 and 140,000 per year at the commencement of employment. However, base pay if hired will be determined on an individualized basis and is only part of the total compensation package, which, depending on the position, may also include commission earnings, incentive compensation, discretionary bonuses, other short and long-term incentive packages, and other Morgan Stanley sponsored benefit programs.

Morgan Stanley is an equal opportunity employer committed to building and maintaining a workforce that is diverse in experience and background. Our recruiting efforts reflect our strong commitment to a culture of inclusion, where individuals are hired, developed, and advanced based on their skills and talents.

Our workforce reflects a broad cross-section of the global communities in which we operate, bringing a variety of backgrounds, talents, perspectives, and experiences.