Data Scientist II, Marketing

Thumbtack helps millions of people confidently care for their homes.

Thumbtack is the one app you need to take care of and improve your home from personalized guidance to AI tools and a best-in-class hiring experience. Every day in every county of the U.S. people turn to Thumbtack to complete urgent repairs seasonal maintenance and bigger improvements. We help homeowners know which projects to do when to do them and who to hire from our growing community of 300000 local service businesses. If making an impact inspires you join us. Imagine what well build together.

About the Data Science Team

The data science team empowers Thumbtack to use data to guide business decisions. We collaborate with partners across the company to solve the most analytically challenging problems -- everything from how we set prices across hundreds of local services categories to evaluating the impact of a new business model on company performance to identifying early predictors of high-quality customers. We are a tight-knit intellectually curious team that is committed to improving Thumbtack and improving each other.

About the role

As a Marketing Data Scientist II at Thumbtack youll be expected to leverage your analytical expertise marketing knowledge communication and collaboration skills to drive a variety of high-impact projects. You will embed directly with the paid marketing team to help optimize various marketing channels drive personalization and discover new channels. Outside growth marketing work youll contribute to our broader Data Science team and company data culture by sharing your learnings partnering with others and building new capabilities for how we can use data to guide decisions.

What youll do

• Own end-to-end analytics for growth marketing partnering with Marketing Finance and external partners to understand user behavior define target audiences measure campaign performance and forecast and allocate budgets.

• Translate ambiguous business questions into rigorous analyses and clear recommendations that improve individual campaign performance and optimize the overall marketing channel mix.

• Design execute and interpret experiments and quasi-experiments to enable causal inference and inform high-stakes marketing investment decisions.

• Partner closely with MarTech Product Management and Engineering to scope build and evaluate new capabilitiessuch as developing local market intelligence framework and improvements to customer LTV bidding systemsensuring measurable performance gains.

• Develop deep domain expertise in growth marketing measurement experimentation customer segmentation and targeting optimization and apply that expertise to influence strategy and execution.

• Collaborate with cross-functional partners to build scalable analytical solutions tools and frameworks that unlock sustained growth.

• Raise the bar for Thumbtacks data culture by designing maintaining and documenting high-quality trusted data tables and metrics that enable self-serve decision-making across teams.

In order to be successful you must bring

• Bachelors degree in statistics mathematics data science economics or a related quantitative field (advanced degree a plus).

• 3 years of experience in marketing data science strong understanding of digital marketing and experience with marketing measurement and performance optimization.

• Advanced SQL skills proficiency in Python or R and experience using Looker or similar BI tools to drive insights.

• Experience working with large and imperfect datasets at scale and building and applying statistical and/or machine learning models to solve real-world business problems.

• A passion for problem-solving and critical thinking with the ability to navigate ambiguity and turn data into clear actionable insights.

• Strong business judgment and the ability to identify signal in noisy imperfect data.

• Excellent communicator and compelling storyteller with the ability to listen deeply explain complex concepts clearly and influence cross-functional partners.

Expected salary ranges

• For candidates living in San Francisco / Bay Area San Jose New York City or Seattle metros the expected total cash compensation (base salary variable pay if applicable) range for the role is currently $197200.00 - $255200.00.

• For candidates living in Austin TX or Washington DC metros or in California Massachusetts New Jersey or Washington states the expected total cash compensation (base salary variable pay if applicable) range for the role is currently $177700.00 - $229900.00.

• For candidates living in all other US locations the expected total cash compensation (base salary variable pay if applicable) range for this role is currently $167500.00 - $216700.00.

Actual offered salaries will vary and will be based on various factors such as calibrated job level qualifications skills competencies and proficiency for the role.

Thumbtack embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex race color age pregnancy sexual orientation gender identity or expression religion national origin ancestry citizenship marital status military or veteran status genetic information disability status or any other characteristic protected by federal provincial state or local law. We also will consider for employment qualified applicants with arrest and conviction records consistent with applicable law.

Thumbtack is committed to working with and providing reasonable accommodation to individuals with disabilities. If you would like to request a reasonable accommodation for a medical condition or disability during any part of the application process please contact: .

For information about how Thumbtack collects uses and shares personal information about job applicants please see our Job Applicant Privacy Policy .

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Required Experience:

IC