Fractional Growth & Lifecycle Marketing Lead (Consulting Engagement) (United States)

Aurora Training Advantage | Ongoing Consulting Engagement

Approximately 15–20 hours per week initially | Initial 90-day evaluation period

Aurora Training Advantage provides live and on-demand webinars, courses, and memberships for HR, payroll, accounting, compliance, and business professionals. We’re a small team with direct access to leadership, established marketing channels, and the ability to move quickly.

We’re looking for an experienced growth marketing leader who can set the strategy and work alongside our team to implement it.

Email has historically been our primary marketing channel. Our next step is to connect our channels, customer data, and marketing activities into a more personalized approach to growth—from reaching new prospects and converting first-time customers to growing memberships, improving retention, and reengaging former customers.

You’ll identify the biggest opportunities, prioritize what to tackle first, and take an active role in building, testing, and improving key initiatives. You’ll also help our team develop the AI workflows, automations, and repeatable processes needed to sustain and expand the work.

• Growth strategy: Assess our channels, customer data, and conversion opportunities. Develop a practical roadmap with clear priorities and measurable goals.
• Customer journeys: Build segmented, behavior-driven campaigns that reflect customers’ interests, engagement, and stage in their relationship with Aurora.
• Connected marketing channels: Strengthen coordination across email, website experiences, content, paid media, and outreach while testing promising new channels.
• Hands-on execution and testing: Build and launch campaigns, automations, and experiments across messaging, offers, landing pages, and customer journeys. Measure results and determine what to scale, refine, or stop.
• AI and automation: Use AI in your own work and implement practical workflows that improve personalization, analysis, production, and team efficiency.
• Team development and accountability: Partner with the CEO, COO, and marketing team. Document processes, coach the team, and provide weekly updates on progress, results, and next steps.
  

• A senior growth marketer with a track record of measurable results across multiple channels.
• Strong experience in lifecycle marketing, segmentation, personalization, marketing automation, and conversion optimization.
• Experience with memberships, subscriptions, or other recurring revenue models.
• Someone equally comfortable setting strategic direction and personally building campaigns and workflows.
• Practical experience using AI and automation to improve marketing execution and performance.
• A collaborative, independent operator who can prioritize within a small team, test ideas quickly, and leave the team better equipped to manage the work.

Experience in B2B education, professional training, or professional services is a plus, as is familiarity with Salesforce, Klaviyo, Smartlead, HubSpot, or comparable platforms.

This is an ongoing fractional consulting engagement with an initial 90-day evaluation period. We anticipate approximately 15–20 hours per week initially, with flexibility based on priorities and business needs.

We’ll establish initial goals together after assessing our current marketing operations. Success will be measured through improvements in acquisition, conversion, revenue, membership growth, and retention, along with repeatable processes our team can maintain.

Please submit your résumé and a brief example of a growth challenge you solved. Describe your approach, what you personally implemented, and the measurable results. If AI or automation contributed, tell us how.

A few paragraphs or a short case study is plenty.