Senior Social Strategy Architect

Careers ← Back to Careers Senior Strategist Ogilvy New York, New York | Job Posted Date: 05/18/2026 About The Role Senior Social Strategists develop the social strategy on a robust account, creating strategic approaches to achieve maximum impact of the overarching brand story. They possess a strong understanding of social platforms and take an active role in all aspects of a social project: identifying brand issues, running competitive benchmarks, forming recommendations, building program architectures, defining drivers of performance, and establishing KPI frameworks. Strategists advocate for the right actions on social platforms and help foster consensus within both the internal client team and the client’s organization to achieve results. What You’ll Do Translate business objectives into social media objectives, enriched by proprietary benchmarks (best content/format, CPM/CTR/CPA in category, etc.) Analyze insights and define overall strategy in terms of distribution and amplification, selecting platforms and defining their role in the global plan Define content amplification principles including segmentation and contextualization approach Map all distribution segments per platform and associate budget needed based on KPI/objectives Recommend formats and placements to leverage based on campaign objectives, considering budget constraints Define the appropriate advertising pressure to achieve goals while respecting budget limits Develop a general tagging strategy, including conversion tracking and re‑engagement tactics for individuals who did not convert, tailored to their stage in the funnel Define a custom targeting approach by identifying and leveraging available data for unique targeting based on client knowledge and databases Integrate A/B testing and a messaging matrix into strategies, evaluating which formats and creative options drive the best returns Prepare and present reporting for client/agency stakeholders, highlighting performance drivers and the KPI framework Assess execution resource needs and draft budget What You’ll Need 3‑5 years of experience in social marketing, with proven examples of strategies developed within the social media space Ability to understand the client’s business and connect business challenges to social strategy and tactics Expert knowledge of social media and the broader digital communications landscape Passion for the rapidly evolving digital/social media environment and a strong point of view to share with clients and colleagues Research skills with the ability to generate data‑based insights to weave into the strategy process Eye for innovation and emerging platforms or partners to consider as part of social strategy results Superior communication, organizational, and time‑management skills Experience applying social/digital media in your own life – please include links to your relevant social media spaces if applicable Previous experience in social‑oriented agency (preferred) Pay Range: $60,000—$140,000 USD Equal Opportunity Employer Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. If you need any assistance seeking a job opportunity, or if you need reasonable accommodation with the application process, please contact us at View email address on click.appcast.io. Please note that this contact is only for candidates who are requesting accommodation. Emails for other purposes, including application status requests, will not receive a response. #J-18808-Ljbffr Ogilvy New York