Lifecycle and Customer Marketing Manager

Join a team of builders, operators, and tax experts helping modern companies handle tax compliance accurately and thoroughly, everywhere they sell. We’re a team of first-principled thinkers, forever learners, and customer‑centric builders. We focus on what's essential, own our work, and make space for each other to grow. Our team has built at Airtable, Airbnb, Asana, Coinbase, Dropbox, GitHub, and Stripe, and solved sales tax at Amazon AWS, Deloitte, EY, and Goldman Sachs. We support some of the fastest growing companies in the world, like Anthropic, Cursor, and Notion, as well as nearly half of the Forbes AI 50 by solving their global sales tax and VAT execution on one platform. We're building for a world where tax compliance happens in real time and intelligently. That requires a team that works the same way. We're looking for people curious about what's possible, motivated to learn new tools quickly, and creative in how they apply them. 100% paid medical, dental, and vision, plus a One Medical membership for easy access to care. A monthly stipend to support your physical and mental well‑being. Ownership & Equity Competitive equity so you share in the value you help create. Retirement 401(k) plan to help you save for the future. Family Support Generous paid parental leave to bond with your growing family. Recharge & Reconnect Company‑wide holidays and paid time off, plus in‑person off‑sites and onsites to recharge together. Learning & Growth A dedicated stipend for courses, training, and the skills you want to build. Set Up for Success WFH stipend and home internet reimbursement to keep your setup comfortable and connected. Hear directly from the people building it Emily Chen Teams own outcomes "We tackle hard problems with a culture where teams own outcomes, co‑build with customers, and ship fast to learn." Chris Hunt The projects I own have a massive impact "I'm surrounded by coworkers who inspire me to do my best work, and the projects I own have a massive impact." Chris Hunt, Software Engineer One of the best places I've ever worked "Anrok is one of the best places I've ever worked. The team can't be beat, and our customers love the product." Eleanor Henderson, Head of Tax Lifecycle and Customer Marketing Manager Location Employment Type Full time Location Type Hybrid Department Marketing Compensation Anrok is the leading tax automation platform enabling businesses to expand globally without compliance complexity. As the digital economy has grown 6x over the last decade, software businesses have gone from not worrying about sales tax to needing to monitor exposure, calculate rates, and file returns across 20+ US states and many countries worldwide. This creates a critical bottleneck for companies that should be able to transact with customers everywhere. Anrok eliminates this complexity by connecting with billing and payment systems to automate tax monitoring, calculations, and filing end‑to‑end. Our unified platform handles the ever‑changing maze of tax laws at municipal, state, and federal levels—so companies can focus on growth, not compliance. Our customers include: 40% of Forbes Top 50 AI companies 20% of Forbes Top 100 Cloud companies Top companies like Notion, Anthropic, and Cursor We're making compliant digital commerce a reality for companies big and small, backed by over $100M from leading investors including Sequoia, Index, and Khosla Ventures. We are seeking a data‑driven Lifecycle and Customer Marketing Manager to own our customer marketing strategy and lifecycle optimization. This role is critical to nurturing and converting prospects, and driving customer engagement, retention, and expansion through strategic marketing programs. In this role, you will Own lifecycle marketing strategy and execution, including auditing current campaigns, aligning cross‑functional stakeholders on A/B test roadmaps, executing tests, and reporting on performance. Develop outbound marketing programs to engage prospective customers with targeted messages based on their engagement with our website and marketing materials as well as in collaboration with sales AEs. Co‑develop comprehensive customer marketing programs to drive engagement and advocacy, including educational webinars, community events, case study development, referral campaigns, and customer recognition initiatives. Co‑own customer retention by working with sales activation and account management teams to map ideal customer onboarding journeys, identify pain points and opportunities, own improvement roadmaps, and project manage cross‑team implementations. Own HubSpot as the primary marketing automation platform, designing email campaigns, building workflows, and managing customer segmentation. Align cross‑functional teams on customer segments and maintain differentiated communication strategies for each segment. Track key customer metrics including churn rate, and align with cross‑functional stakeholders to introduce new metrics such as customer satisfaction, NPS, etc. Own our online community presence with platforms such as G2 to help grow our total reviews and improve our rating/score. Create customer‑centric content and advocacy programs to turn satisfied customers into brand advocates and drive organic growth. What excites us 5+ years of B2B SaaS marketing experience with focus on lifecycle marketing, customer marketing, or growth marketing. Proven track record of improving customer retention and driving revenue expansion through strategic marketing programs. Hands‑on experience with HubSpot including segmentation, automation, A/B testing, and performance analytics. Strong analytical skills with experience tracking customer metrics, cohort analysis, and campaign performance. Excellent project management skills with experience leading multi‑stakeholder initiatives. Strong communication skills and data‑driven approach to marketing optimization. What we offer The equity upside of an early‑stage startup with the product‑market fit of a later‑stage company. Daily lunch and snacks for those working out of our office hubs. Medical, dental, and vision insurance covered 100%. One Medical membership covered, flexible sick benefits, and more. Annual learning and development stipend for books, online courses, and conferences, as well as a curious team to share your learnings with. Annual team off‑sites and in‑person opportunities around our growing Anrok hubs. Home office setup stipend to ensure you have the equipment you need to thrive at work. At Anrok, we embrace a dynamic and flexible hybrid work environment based out of our growing office hubs - San Francisco, New York City, and Salt Lake City where we collaborate in‑person 3 days per week. #J-18808-Ljbffr Anrok