Paid Media Manager

Role Description

Our ideal candidate is a seasoned paid media professional who has managed complex, multi-platform campaigns and wants to bring their expertise to a hypergrowth FinTech that's making it simple for our customers to save money and enjoy life more.

This is a senior, hands-on position responsible for driving measurable growth through paid search and paid social channels. You will own strategy, execution, and continuous optimization across Google Ads, Microsoft Advertising (Bing), Meta (Facebook/Instagram), TikTok, and display networks with a relentless focus on customer acquisition, lead quality, and ROI.

We're looking for someone who lives and breathes the rapidly evolving paid media landscape. You stay ahead of Google's algorithm updates, experiment with AI-powered bidding and creative tools, build rigorous testing frameworks, and translate platform changes into competitive advantages. This is a performance-focused role for a data-driven marketer who thrives on experimentation, metrics, and continuous improvement.

The salary range for this position is $80,000 to $120,000 annually + Bonus Opportunity.

What You'll Do

• Develop and execute full-funnel paid media strategies across Google, Bing, Meta, TikTok, and programmatic display with a strict focus on CPL and ROAS.
• Build and manage structured testing programs (A/B, multivariate, incrementality) to continuously improve campaign performance.
• Leverage AI and automation tools within ad platforms, including Performance Max, Advantage+, automated bidding strategies, and emerging AI-powered creative solutions.
• Stay current with platform updates, policy changes, and new features across Google Ads, Microsoft Advertising, Meta, and TikTok, translating changes into actionable strategies.
• Manage and optimize marketing spend to maximize ROI across all paid channels.
• Own conversion tracking, pixel implementation, attribution setup, and campaign measurement infrastructure.
• Analyze performance data to surface insights, improve targeting and messaging, and inform budget allocation decisions.
• Partner with creative teams to develop and test high-converting ad creatives and landing pages.
• Support affiliate performance and digital partnerships through integrated paid strategies.
• Manage relationships with media vendors, platforms, and affiliate networks.
• Provide insights into Auto Approve's digital customer experience and recommend improvements.

What You'll Need

• 5+ years of hands-on experience managing paid search and paid social campaigns, ideally in B2C, fintech, or high-volume lead generation.
• Solid working knowledge of Google Ads, Microsoft Advertising (Bing), Meta Ads Manager, TikTok Ads, and display/programmatic networks.
• Experience with AI and automation features within ad platforms (Performance Max, Smart Bidding, Advantage+, etc.) and a willingness to experiment with emerging AI tools.
• Experience building and running testing programs (A/B, multivariate, incrementality) to improve campaign performance.
• Experience managing $400K+ monthly ad budgets and optimizing spend toward aggressive KPIs.
• Solid understanding of digital attribution, funnel metrics, and conversion rate optimization.
• Proficiency with GA4, Google Tag Manager, and performance dashboards.
• Analytical mindset with the ability to translate campaign data into business outcomes and clear next steps.
• You're plugged into the paid media world. You regularly read sites like Search Engine Land, PPC Hero, or Jon Loomer's blog, follow experts on LinkedIn, and you're usually the first to know when Google or Meta announces something new.
• Comfortable in a high-growth, results-driven environment where agility and execution matter.
• Ability to manage multiple priorities, meet deadlines, and drive execution independently.

Position Type/Expected Hours of Work

• This is a full-time position.
• Days and hours of work are variable and based on business need. Evening and weekend work may be required as job duties demand.

Physical Requirements

• This position is indoors. Must be able to sit at a computer terminal for an extended period.
• May be asked to lift approximately 25 lbs.
• Exposure to moderate noise and light, i.e., business office with computers, phone, printers, light foot traffic.

EEO Statement

Auto Approve provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Auto Approve complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.

Applicants must be legally authorized to work in the United States.